How Fast Can I.T. Service Adapt; The Big Question | The Interview | Business News | ET Now

ET Now
ET NowMar 27, 2026

Why It Matters

AI‑driven speed and insight are becoming decisive competitive advantages for Indian IT firms, reshaping revenue models and market survival.

Key Takeaways

  • AI accelerates decision cycles from months to days
  • Firms failing AI adoption risk obsolescence in IT services
  • Scenario analysis via AI cuts strategic planning time dramatically
  • AI-native approaches unlock previously impossible product and service innovations
  • Rapid AI integration essential to stay competitive in Indian IT market

Summary

The interview explores the critical question of how quickly Indian IT service firms can adapt to AI‑driven disruption, and where the inflection point lies between revenue loss and acceleration.

Vishal cites a Middle‑East home‑goods distributor that used an AI platform to run hundreds of “what‑if” scenarios after a global CPG giant exited a market. The analysis, which would have taken a year using traditional tools, was completed in two to three days, prompting the client to shut down the unprofitable operation.

He also mentions a case from Australia where AI helped create a personalized mRNA vaccine for a dog, illustrating AI‑native capabilities that were previously impossible. “People who understand how to use AI in an AI‑native way get astonishing effectiveness,” he says.

The takeaway is clear: IT services that embed AI at the core of their offerings will achieve dramatic productivity gains and survive; those that cling to legacy approaches risk extinction as clients demand faster, data‑driven decisions.

Original Description

How Fast Can I.T. Service Adapt; The Big Question | The Interview | Business News | ET Now
In This Video,In this exclusive ET Now interview, industry experts discuss a pressing question: How fast can IT services adapt to rapid technological change? From AI-driven workflows to cloud transformations, the pace of innovation is compressing timelines and redefining traditional business models. We explore the gaps, challenges, and strategies companies must adopt to stay competitive in a hyper-evolving IT landscape.
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