News•Mar 6, 2026
The 10 Fastest-Growing Australian Instagram Accounts of February 2026
In February 2026 Korean‑Australian actress Yerin Ha topped the growth chart, adding 692.6 K followers to reach just over 1 million. Creative director Christian Watson, physiotherapist Heidi Barlow, radio host Liam Stapleton and UFC champion Alexander Volkanovski also posted sizable gains, each surpassing 120 K new followers. The list spans entertainment, health, sports, design and even politics, with Senator David Pocock joining the ranks. Overall, the data highlights a broadening of Australian Instagram influence across multiple sectors.
By Net Influencer
News•Mar 6, 2026
Pod Digital Media Expands Growth Audience Marketplace for Brands in 30+ Markets
Pod Digital Media (PDM) has entered a multi‑year partnership with One Venture Group to launch a growth audience marketplace spanning more than 30 U.S. markets and 72 live events. The platform matches brands with high‑value cultural audiences—such as jazz fans,...
By Sounds Profitable
News•Mar 6, 2026
Podscribe Launches AI Chatbot and Introduces YouTube SmartModeling to Improve Podcast & Video Ad Measurement
Podscribe unveiled two major product upgrades: an AI‑powered chatbot that lets advertisers query the platform’s podcast data in natural language, and YouTube SmartModeling, a new attribution framework for simulcast ads. SmartModeling replaces the old practice of mirroring podcast conversion rates...
By Sounds Profitable
News•Mar 6, 2026
Sevio Releases 2025 Programmatic Monetization Performance Report for Financial Audience Publishers
Sevio released its 2025 State of Financial Publishers report, analyzing programmatic monetization across 4.14 billion impressions from sites ranging from 1,900 to 95.1 million monthly visitors in eight countries. The data shows revenue growth stemmed from higher monetization per impression rather than...
By Ad Tech Daily
News•Mar 6, 2026
Recruitment Marketing in 2026: Top Types of Video Editing Every HR Team Should Use
Recruitment marketing in 2026 hinges on video, with HR teams using edited footage to showcase culture, processes, and employee stories. The article outlines seven editing styles—from basic trimming to motion graphics, color grading, audio polishing, social‑media optimization, and interactive formats—each...
By Onrec
News•Mar 6, 2026
Week in Review: BBC Mulls Opening Up iPlayer to Other PSBs, Video Leads Digital Ad Growth in the UK, and...
The BBC warned that declining licence‑fee revenue and rising streaming competition threaten its funding model, and proposed opening iPlayer to other public‑service broadcasters while keeping BBC content ad‑free. Meanwhile, UK digital video advertising grew 20 % to £9.3 billion, now accounting for...
By VideoWeek (UK/Europe)
News•Mar 6, 2026
How Affina Partners Promotes Benchmarks for Premium Growth
Affina Partners has positioned itself as a premium‑focused affiliate program, leveraging immersive storytelling and high‑end animation to elevate brands like iGaming newcomer Millioner. The network operates on a semi‑closed registration model that favors quality traffic, offering affiliates personal managers and...
By AffiliateINSIDER
News•Mar 6, 2026
Inside Life360’s Plan To Build An Ad Platform On Top Of Nativo
Life360 is building a family‑focused advertising platform by integrating Fantix’s privacy‑safe targeting tech and the Nativo native‑ad exchange it bought for $120 million. The combined stack enables location‑based, contextual ads that reach up to 95% of U.S. ad‑eligible adults while excluding...
By AdExchanger
News•Mar 6, 2026
Inside Life360’s Plan To Build An Ad Platform On Top Of Nativo
Life360 has accelerated its entry into advertising by acquiring Fantix’s AI‑driven ad unit and the native‑ad platform Nativo for $120 million. Nativo generated $63 million in revenue in 2023, and its white‑label ad server now powers Life360’s family‑focused ad stack. The combined...
By Multichannel Merchant
News•Mar 6, 2026
Urbanrise Launches “Welcome to the Celebrity Life” Campaign for Whispers of Sky
Urbanrise, a leading South Indian developer, unveiled the “Welcome to the Celebrity Life” advertising campaign for its new luxury project Whispers of Sky in Chennai. The campaign, created by Dentsu Creative, stars designer Gauri Khan in two films directed by...
By Campaign Brief Asia
News•Mar 6, 2026
PregaNews Film Encourages Conversations Around Postpartum Depression This Women’s Day
India’s leading pregnancy detection brand PregaNews has launched a digital film ahead of International Women’s Day to spark open conversations about postpartum depression. The short film highlights how many new mothers silently endure emotional and physical strain, normalising these challenges...
By Campaign Brief Asia
News•Mar 5, 2026
Retail and Grocery Brands Dominate ChatGPT Ads
OpenAI’s ChatGPT has entered its fourth week of serving contextual ads, with Sensor Tower reporting that retail and grocery promotions dominate the ad inventory. Over a two‑week sample, more than 100 distinct brand ads appeared, outpacing other categories such as...
By Social Media Today
News•Mar 5, 2026
TikTok Ad Campaigns Drive Movie Ticket Purchases
TikTok released data, in partnership with measurement firm Samba, linking ad exposure to real‑world movie ticket purchases across 38 U.S. campaigns from early 2023 to mid‑2025. The analysis shows a median 172% lift in purchase rates for exposed audiences, with...
By Social Media Today
News•Mar 5, 2026
What SMEC’s Data Reveals About AI Max Performance via @Sejournal, @Brookeosmundson
Smarter Ecommerce (SMEC) examined over 250 e‑commerce Search campaigns that used Google’s AI Max feature. The study found a median 13% lift in conversion value but a 16% rise in cost per acquisition, indicating higher revenue at a higher price....
By Search Engine Journal
News•Mar 5, 2026
Konodrac Launches Smart TV Self-Promotion Platform
Spanish tech firm Konodrac has introduced Smart Self-Promotions, an automated platform that turns traditional TV self-promotion into data-driven campaigns for linear, HbbTV and OTT environments. The solution leverages census-level audience data to segment viewers, deliver interactive calls-to-action, and provide full-funnel...
By Broadband TV News