Electronics-Only Quick Commerce Startup Epik Raises $1M Led by Info Edge Ventures

Why It Matters

The investment validates the market potential for assisted, high‑ticket quick commerce and positions Epik to challenge traditional e‑commerce players in India’s fast‑growing urban consumer segment.

Key Takeaways

• $1M pre‑seed round led by Info Edge Ventures.
• “Try and buy” delivers electronics within 60 minutes.
• Partners with 60+ brands including Apple and Samsung.
• Scaled 20× since October 2025 launch.
• Plans city expansion and broader product categories.

Pulse Analysis

Quick commerce, once dominated by grocery and food delivery, is now spilling into high‑ticket categories such as electronics and home appliances. Epik’s recent $1 million pre‑seed injection from Info Edge Ventures underscores investor confidence that the “try‑before‑you‑buy” model can overcome the hesitation consumers feel when purchasing pricey gadgets online. By promising a 60‑minute, in‑home demonstration, the Bengaluru‑based startup blends the convenience of on‑demand delivery with the tactile reassurance of physical retail, a combination that could reshape the e‑commerce value chain.

Epik’s operational blueprint relies on a network of trained demo specialists, hub‑centric inventory, and a fleet capable of rapid dispatch. The company already collaborates with more than 60 brands—including Philips, Samsung, Apple, Dyson and Dell—providing authentic units for customers to test on the spot. Since launching in Bengaluru in October 2025, the platform reports a 20‑fold increase in order volume, suggesting strong demand for assisted buying in urban markets. This logistics‑heavy approach, while capital‑intensive, creates a differentiated service layer that traditional e‑commerce players struggle to replicate.

The infusion of capital positions Epik to scale its demo‑operations into other Indian metros and eventually diversify into categories such as furniture or smart‑home ecosystems. For investors, the round signals a broader shift toward hybrid commerce models that blend physical interaction with instant delivery, a space where Info Edge Ventures seeks to deepen its portfolio. Competitors like Amazon and Flipkart may need to incorporate similar assisted‑selling features to retain high‑value customers. If Epik can sustain its rapid fulfillment while managing inventory costs, it could set a new benchmark for premium quick‑commerce services.

Deal Summary

Indian quick‑commerce startup Epik secured $1 million in a pre‑seed round led by Info Edge Ventures, with participation from angel investors. The Bengaluru‑based company will use the funds to expand its fulfillment infrastructure, product catalogue, and demo‑operations network across cities. Founded by Gotama Gowda, Varun Chopra and Harsha Reddy, Epik offers a ‘try and buy’ model for electronics and home appliances.