USA Cycling Is Getting Into the Used E-Bike Market

Why It Matters

The deal lowers entry barriers to e‑bike ownership, expanding the sport’s participant base and reinforcing sustainability goals, while giving USA Cycling a new revenue‑sharing channel.

Key Takeaways

• USA Cycling partners with Upway for used e‑bike marketplace.
• Upway sold over 100,000 refurbished e‑bikes globally.
• Discount offered to USA Cycling members via Upway.co.
• Partnership expands to support Mountain Bike Team in 2027.
• Upway targets one million e‑bikes in circulation by 2030.

Pulse Analysis

The electric‑bike market in the United States is accelerating, with sales projected to exceed $10 billion by 2027. High upfront costs remain a primary obstacle for many potential riders, prompting a surge in demand for affordable, quality‑assured used e‑bikes. Upway’s model—buying, refurbishing, and reselling bikes at up to 60 % below retail—directly addresses this gap, offering consumers a cost‑effective entry point while extending the lifespan of premium bicycles.

By aligning with Upway, USA Cycling taps into this growing resale segment, offering members exclusive discounts that can drive membership renewals and increase engagement. The partnership also creates a channel for the organization to monetize its brand through referral fees and potential co‑branded promotions. Moreover, the upcoming 2027 extension to support the USA Cycling Mountain Bike Team signals a deeper integration that could boost athlete visibility and attract sponsorship interest tied to sustainable mobility.

Beyond immediate commercial benefits, the collaboration underscores a broader shift toward circular economy principles in the cycling industry. Refurbished e‑bikes reduce manufacturing waste and lower carbon footprints, aligning with both organizations’ sustainability commitments. As Upway targets one million refurbished units by 2030, the partnership positions USA Cycling as a champion of eco‑friendly sport participation, potentially influencing other governing bodies to explore similar models and reshaping the future of cycling commerce.