Noble 33 to Launch Japanese Steakhouse and Izakaya at Rosewood Residences Beverly Hills in 2027

Why It Matters

The launch expands Noble 33’s culinary footprint into high‑end Japanese cuisine, tapping growing consumer demand and enhancing the luxury appeal of Rosewood Residences.

Key Takeaways

• 12,000 sq ft Japanese steakhouse and izakaya opening 2027
• First Japanese‑inspired concept for Noble 33 portfolio
• At Rosewood Residences, 9900 S. Santa Monica Blvd.
• Tosh Berman designs with shoji screens, samurai armor
• Adds high‑end Japanese dining to Beverly Hills luxury market

Pulse Analysis

The United States has seen a surge in premium Japanese dining, with consumers willing to pay a premium for authentic sushi, wagyu steak and izakaya‑style small plates. Analysts attribute this growth to rising disposable income among millennials and Gen Z, as well as a cultural fascination with Japanese culinary craftsmanship. By allocating nearly 12,000 square feet to a dedicated Japanese steakhouse and an adjoining izakaya, Noble 33 is positioning itself at the forefront of this trend, offering a dual‑concept venue that can capture both dinner‑party and casual‑lunch traffic.

Noble 33’s portfolio, previously anchored by Mediterranean, Italian and American steak concepts, is now diversifying into Asian cuisine for the first time. The move aligns with the group’s broader strategy to embed distinctive, high‑margin concepts within luxury residential developments. Partnering with Rosewood Residences—an upscale project backed by Nahla Capital and GPI Companies—provides a built‑in affluent clientele and a prestigious address that enhances brand perception. Restaurateurs Mikey Tanha and Tosh Berman anticipate that the Japanese concepts will generate strong ancillary revenue for the property while reinforcing Noble 33’s reputation for culinary innovation.

The interior design, overseen by in‑house lead Tosh Berman, blends traditional Japanese motifs such as shoji screens, coffered ceilings and curated samurai armor with contemporary Beverly Hills opulence. This careful curation aims to create an immersive experience that resonates with both local residents and destination diners. By integrating public and private dining spaces, the venue can host exclusive events, further differentiating Rosewood Residences in a competitive luxury market. If successful, the project could set a template for future high‑end hospitality integrations within premium real‑estate developments.