News•Mar 2, 2026
TMW Raids TBWA\Media Arts Lab for New Strategy Chief
TMW, now part of Accenture Song, has appointed Jasmin Kocur as group strategy director to co‑lead its earned‑first team. Kocur arrives from TBWA\Media Arts Lab after a decade at Digitas, bringing deep social, creator and campaign expertise. The move expands TMW’s integrated earned capabilities, which now serve clients such as the UK Government, Canon and Logitech. The agency will pair her strategy leadership with Accenture’s AI‑driven creative tools and Move Studio’s production capacity.
By DecisionMarketing
News•Mar 2, 2026
Sofology Scoops up the Positivity of Being a Bit Fussy
British sofa retailer Sofology is extending its “So fussy” creative platform with a new multi‑channel campaign that celebrates picky consumers as discerning shoppers. The ad, produced by TBWA\\MCR, uses an ice‑cream‑making metaphor to showcase attention to detail and premium quality....
By DecisionMarketing
News•Mar 2, 2026
Wickes Retail Media to Connect Brands with Home Improvement Customers
Wickes has launched Wickes Connected Retail Media, a first‑of‑its‑kind retail media network for the UK home‑improvement category, offering both onsite and offsite advertising capabilities from day one. The platform, built with Epsilon’s COREid identity graph, merges digital and in‑store signals...
By ChannelX (formerly Tamebay)
News•Mar 2, 2026
How to Restore Trust in Your Marketing Measurement
Platform bias and recent privacy changes have crippled traditional attribution, with Safari stripping click IDs and Apple’s ATT limiting app‑to‑web tracking. This erosion of reliable user‑journey data fuels distrust among marketers, finance leaders, and the C‑suite, who see rising unattributed...
By DecisionMarketing
News•Mar 2, 2026
Fibr.ai Wants to Re-Invent CRO with an Agentic Web Experience Layer. Here’s Why It Matters
Fibr.ai believes AI agents can automate testing and personalization at a scale traditional CRO platforms can’t match, turning every landing page into a context-aware experience. Here’s why that’s critical for today’s web experiences.
By Diginomica
News•Mar 2, 2026
Why Binary Audience Decisions Aren’t Fit For The Agentic Era
The article argues that traditional Boolean audience segments have become a bottleneck in the era of AI‑driven, millisecond‑level ad decisioning. As publishers, measurement firms, and first‑party data sources flood the bid stream with real‑time signals, the combinatorial possibilities outpace any...
By AdExchanger
News•Mar 2, 2026
Merrell Aims to Invite More People Outside Through New Brand Platform
Merrell is celebrating its 45th anniversary by unveiling the global brand platform “It Starts Outside,” which reframes outdoor activity as everyday and inclusive. The campaign, produced with Uncommon Creative Studio, features short vignettes starring Olympian Alexi Pappas and visually‑impaired marathoner...
By WWD
News•Mar 2, 2026
The Step-by-Step Guide to Brand Elevation | Case Study
Fashion brands are moving upmarket to defend against ultra‑low‑cost rivals like Shein and Temu, while premium labels are encroaching on traditional luxury territory. Retailers are adding higher‑margin items to offset inflation‑driven cost pressures. Successful elevation requires coordinated upgrades across product,...
By The Business of Fashion (BoF)
News•Mar 2, 2026
Foodpanda and GUT Asia Unveil New Brand Platform ‘Make Life Delicious’
foodpanda has unveiled a new brand platform called “Make Life Delicious” in partnership with agency GUT Asia. The campaign, directed by Henry Scholfield, features the brand’s mascot Pau Pau in a series of five short films that showcase foodpanda as a...
By Campaign Brief Asia
News•Mar 2, 2026
Asembl Drops Raw C X Violet Crumble Coconut Water Crossover
Asembl has launched a limited‑edition 325ml Raw C coconut water infused with Menz’s Violet Crumble honeycomb flavor, now sold in selected Coles stores across Australia. The drink combines Raw C’s hydration benefits with the nostalgic sweet crunch of the iconic...
By Mediaweek (Australia)
News•Mar 2, 2026
The Ferri Group Rebrands to Reassert Its Role as Metro NY’s Hometown Rep Firm
The Ferri Group, formerly Pecinka Ferri, has rebranded under the independent ownership of Joe Ferri Jr., emphasizing a faster, more agile approach in Metro New York’s foodservice market. The firm highlights its Fairfield test kitchen as a live showroom and...
By Total Food Service
News•Mar 2, 2026
Colgate-Palmolive APAC’s Samir Singh to Lead APAC Tambuli Awards Grand Executive Jury
Samir Singh, Executive Vice President for Marketing, APAC at Colgate‑Palmolive, has been appointed President of the Grand Executive Jury for the 2026 Asia Pacific Tambuli Awards. The awards, organized by the University of Asia and the Pacific School of Media...
By Campaign Brief Asia
News•Mar 2, 2026
Zitcha Adds Former Meta Leader Phil Bonanno to Drive APAC Growth
Retail media platform Zitcha has appointed former Meta client partner Phil Bonanno as its APAC commercial director, based in Melbourne. Bonanno brings more than 11 years of experience developing insight‑driven retail advertising strategies at Meta, where he worked closely with...
By Mediaweek (Australia)
News•Mar 2, 2026
THE SHOUT GROUP and Tropicana Twister Scale Up ‘Multiply the Goodness’ for Ramadan and Raya
THE SHOUT GROUP and Tropicana Twister are relaunching the award‑winning “Multiply the Goodness” campaign for Ramadan and Raya, scaling it from a seasonal kindness drive to a lasting social‑impact platform. This year the focus shifts to Project 100, a partnership with Epic...
By Campaign Brief Asia
News•Mar 2, 2026
What Makes a Great Agency Partner?
Retail marketers often pick agencies based on relationships, reputation lists, price, and niche experience, but those criteria only get to the long‑list stage. The article argues that true partnership hinges on deeper factors such as transparent KPI sharing, resistance to...
By Inside Retail Asia