Real Transformations With Phil Gilbert – This Week’s Thinking With Mitch Joel Conversation

Summary

In this episode Mitch Joel talks with Phil Gilbert, a former IBM design leader who orchestrated one of the largest cultural transformations in corporate history. Gilbert explains how treating change as a product—focused on people, practices, and environments—creates genuine buy‑in rather than top‑down mandates, and he shares key tactics from his book *Irresistible Change* for scaling transformation across thousands of employees. The conversation also covers how design thinking and systems thinking can be embedded in enterprise decision‑making and how emerging technologies like AI should be integrated without eroding trust or creativity.