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Digital MarketingVideosIs This the Cost of Creating for Likes and Shares? #TEDTalks
EntrepreneurshipDigital Marketing

Is This the Cost of Creating for Likes and Shares? #TEDTalks

•February 10, 2026
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TED
TED•Feb 10, 2026

Original Description

Joseph Gordon-Levitt has gotten more than his fair share of attention from his acting career. But as social media exploded over the past decade, he got addicted like the rest of us -- trying to gain followers and likes only to be left feeling inadequate and less creative. In a refreshingly honest talk, he explores how the attention-driven model of big tech companies impacts our creativity -- and shares a more powerful feeling than getting attention: paying attention.
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