18 PPC Statistics To Inform Your Pay-Per-Click Strategy

Summary

The episode breaks down 18 key PPC statistics across conversion rates, social media, search, marketplace, and video advertising, highlighting benchmarks like a 7.52% average conversion rate on Google Ads and a $5.26 average CPC. It shows the massive scale of ad spend, with $275.98 billion projected for social media and $355.1 billion for search in 2025, and underscores platform dominance—Google holds 79.1% of search traffic while Meta commands three billion monthly users. Video ads emerge as a growth driver, with 87% of consumers saying video influences purchase decisions and spending on video expected to exceed $100 billion by 2027. The host emphasizes using these data points to refine bidding, targeting, and creative strategies for better ROI.