Shopify SEO Migration: How To Preserve Organic Traffic

Summary

In this Trustpilot episode, the host walks listeners through the SEO challenges of migrating an e‑commerce site to Shopify and offers a step‑by‑step checklist to safeguard organic traffic. Key pitfalls highlighted include missing redirects, altering title tags, changing internal link structures, exceeding Shopify’s redirect limits, and timing the move around peak sales periods. Practical solutions such as using crawlers to map URLs, preserving SEO metadata, prioritizing high‑value redirects, and conducting thorough QA are detailed, along with a formula to estimate the short‑term revenue dip and recovery timeline based on site size and non‑branded traffic share.