Sky Sports and Jake Paul’s Most Valuable Promotions Agree Broadcast Deal For Women’s Boxing

Why It Matters

The deal expands premium women’s boxing content for a mainstream audience, boosting viewership and advertising revenue while cementing Sky Sports’ leadership in women’s sport broadcasting.

Key Takeaways

• Sky Sports secures exclusive MVPW UK broadcast rights.
• Two all‑female fight nights scheduled annually in UK/Ireland.
• MVPW debut features Dubois vs. Harper title unification.
• US MVPW events to air on Sky Sports starting April 18.
• Women’s boxing viewership grew 25% in 2025.

Pulse Analysis

Women's boxing has moved from niche status to a mainstream draw in the United Kingdom and Ireland, driven by higher prize money, star athletes and strategic media placement. Sky Sports, which already accounted for 79 percent of televised women’s sport in 2025, leveraged that momentum by securing a multi‑year exclusive deal with Most Valuable Promotions (MVP). The agreement guarantees two all‑female fight nights each year, reinforcing Sky’s position as the region’s leading broadcaster of women’s sport and providing a stable platform for elite talent. The MVPW brand, co‑founded by internet celebrity Jake Paul and promoter Nakisa Bidarian, aims to commercialise women’s boxing on a global scale.

Its inaugural UK event at London’s Olympia on April 5 will feature a historic lightweight title unification between Caroline Dubois and Terri Harper, as well as a super‑bantamweight clash that could crown the youngest undisputed champion in the four‑belt era. S. fight nights, beginning with Alycia Baumgardner’s defense at Madison Square Garden on April 18, Sky Sports extends the reach of MVPW beyond the Atlantic, attracting cross‑market advertisers and new fan segments.

The partnership signals a broader shift toward premium women’s sport content as broadcasters chase diversified revenue streams. With viewership up 25 percent across more than 4,000 hours of women’s sport in 2025, advertisers are willing to pay higher CPMs for female‑focused programming. Sky’s exclusive rights give MVPW a reliable distribution channel, while the promoter gains access to a massive subscriber base and data‑rich audience insights. If the collaboration sustains audience growth, it could prompt rival networks to pursue similar deals, accelerating investment in women’s boxing worldwide.