Move Over, Sabrina Carpenter: Pringles Has a New Chip-Made Love Interest

Why It Matters

The campaign deepens Pringles’ connection with younger consumers by using unconventional storytelling, potentially boosting brand relevance and sales among Gen Z snackers.

Key Takeaways

• Pringles releases sequel ad “Pringlelina” targeting Gen Z
• Campaign follows Super Bowl spot starring Sabrina Carpenter
• BBDO New York created 60‑second surreal love story
• 15‑second cut airs TV and YouTube starting April 1
• Ads reinforce “Once You Pop, The Pop Don’t Stop” tagline

Pulse Analysis

Pringles’ latest commercial illustrates how snack brands are turning to narrative‑driven advertising to capture Gen Z attention. By framing a love story around a stack of chips, the brand taps into the platform‑centric humor that thrives on TikTok and Instagram, where quirky, shareable content spreads rapidly. The “Once You Pop, The Pop Don’t Stop” slogan serves as a unifying thread, reinforcing brand recall while positioning Pringles as more than a product—an experience that resonates with a generation that values authenticity and creativity.

The sequel builds on the momentum of the earlier Super Bowl spot that featured pop star Sabrina Carpenter, shifting focus to a male lead to broaden appeal and demonstrate inclusivity. BBDO New York’s decision to keep the narrative surreal yet relatable reflects a broader industry trend: leveraging short‑form video to tell compact stories that can be repurposed across TV, YouTube, and social feeds. By releasing a 15‑second teaser alongside longer cuts, Pringles maximizes reach, catering to both quick‑scroll viewers and those willing to engage with deeper content.

For marketers, the campaign underscores the importance of integrating brand messaging with culturally relevant storytelling. The whimsical romance not only entertains but also subtly reinforces product usage, encouraging viewers to imagine Pringles as a companion in everyday moments. As brands vie for Gen Z loyalty, such immersive, meme‑ready concepts are likely to become a staple in snack advertising, driving both engagement metrics and shelf‑share growth.