Return of Programme to Support Food and Drink Producers

Why It Matters

By elevating branding capabilities, BrandBite can boost Irish food exporters’ competitiveness and drive revenue growth in a crowded market.

Key Takeaways

• Six modules cover branding, consumer insight, storytelling, channels
• Online format offers templates, recordings, small‑group interaction
• Expert panel includes Kerry Foods, Harrods, market research leaders
• Application deadline April 10; programme starts April 21
• Alumni report stronger shelf presence and retail pitch success

Pulse Analysis

In today’s hyper‑competitive food and drink landscape, brand perception often decides whether a product secures shelf space or fades into obscurity. Consumers increasingly demand authenticity, clear health messaging, and a story that resonates with their lifestyle. Small producers, however, frequently lack the resources to conduct market research or craft compelling visual identities, leaving a gap that specialised training programmes can fill. Strengthening brand fundamentals therefore becomes a strategic lever for growth, especially for Irish firms eyeing both domestic and export markets.

BrandBite 2026 addresses that gap with a structured six‑module curriculum delivered entirely online. Participants progress from brand foundations and competitive positioning through consumer insight, storytelling, multi‑channel communication, and finally retail pitch preparation. The programme supplements theory with practical templates, recorded sessions, and small‑group workshops, ensuring immediate applicability. A roster of industry veterans—including a former Kerry Foods strategist, a Harrods‑linked brand consultant, and a leading market‑research founder—provides real‑world perspectives and networking opportunities that typical webinars lack.

The ripple effect for Ireland’s food sector could be significant. As graduates apply refined branding tactics, they are better positioned to command premium shelf space, negotiate with national retailers, and differentiate themselves in export channels. Enhanced brand equity not only drives higher margins but also strengthens the collective reputation of Irish food and drink on the global stage. With the application window closing on April 10, the programme offers a timely catalyst for producers ready to translate culinary quality into commercial success.