How The Economist Drives Campaign Performance with Supermetrics & LinkedIn

Why It Matters

Accelerated data integration lets The Economist react quicker to campaign performance, preserving marketing ROI while mitigating talent bottlenecks.

Key Takeaways

• Supermetrics automates LinkedIn ad data feeds for The Economist.
• Single source of truth reduces reporting time from days to one.
• Custom fields and data blending streamline internal data integration.
• AI-driven transformation speeds tool implementation significantly versus competitors.
• Limited data engineers benefit from time‑saving automation and modeling.

Summary

The Economist, a weekly publication covering politics, economics and society, has turned to Supermetrics to streamline its LinkedIn advertising operations. Senior analyst Miky Slavov explains that LinkedIn is a core channel for the outlet, and the partnership with Supermetrics enables automated data feeds and a unified reporting view.

By pulling LinkedIn metrics into a single source of truth, The Economist cut the time required to collect data for marketing‑mix modeling from several days to a single day with one analyst. Custom fields and data blending allow the team to merge platform data with internal datasets that LinkedIn alone cannot provide, freeing scarce data‑engineering resources.

Slavov notes that Supermetrics was among the first vendors to embed AI capabilities into data transformation, accelerating tool deployment compared with rivals. He predicts that these AI features will become even more central to the publication’s analytics workflow.

The efficiency gains translate into faster campaign insights, lower reliance on limited engineering staff, and a stronger ability to optimize spend on LinkedIn—a platform that drives a sizable portion of The Economist’s digital audience.

Original Description

For The Economist, LinkedIn isn't just another social channel — it's a network of professionals and one of their biggest acquisition drivers.

But to get the full picture, they needed LinkedIn campaign data connected with everything else. With Supermetrics, they unified their marketing data across channels, cut their data collection team from 10 people down to 2, and gave analysts the power to make real-time budget decisions — no engineering bottlenecks, no waiting.

The result? Better ROAS & 80% less time on data collection.

See what you can do with Supermetrics & LinkedIn Ads data: https://supermetrics.com/connectors/linkedin-ads