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IT Sustainability Think Tank: AI Infrastructure, Shared Responsibility and the Real Cost of Progress

Microsoft is urging a community‑first approach to AI infrastructure, highlighting the growing energy and environmental costs of AI‑driven data centres. The call emphasizes that responsibility for these impacts must be shared between hyperscalers and the enterprises that consume AI services. A transparent public‑private cost‑sharing model is proposed to align efficiency investments with demand‑side accountability. Enterprises are urged to embed sustainability metrics into AI workload and data lifecycle decisions to manage both cost and carbon footprints.