How to Build the Presence That Gets You Sponsored
Mariana Entiño’s third article in the Executive Communication series explains why high‑quality work alone rarely earns a promotion. She distinguishes sponsorship—senior leaders publicly championing a name—from mentorship, and shows that sponsors need concrete evidence of performance and presence. The piece introduces a "Sponsor‑Ready Toolkit" that equips professionals with daily rituals, conversation frameworks, micro‑behaviors, and AI‑driven prompts to generate that evidence. The goal is to shift how a worker’s contributions are perceived in rooms they never attend, turning reliable performance into a sponsor‑driven career boost.
EXCLUSIVE: Mars Petcare’s CGO Najoh Tita-Reid Is Exiting to Pursue Career in AI
Mars Petcare’s global chief growth officer Najoh Tita‑Reid is exiting after two and a half years to pursue a career in artificial intelligence. During her tenure she reshaped the company’s agency roster and introduced AI‑focused marketing frameworks. The departure is...
Blume: Volkswagen to Cut One Million More Units of Capacity
Volkswagen CEO Oliver Blume announced a further cut of one million vehicles from the group’s global production capacity, lowering the target to nine million units per year from an original 12 million. The reduction follows a previous million‑unit cut in China...
Turning Quarterly Losses Into Annual Profit for British SMEs
UK small‑business owners often experience seasonal cash‑flow swings that leave them profitable annually but cash‑starved in off‑peak quarters. To bridge these gaps, lenders—ranging from traditional high‑street banks to challenger banks and online platforms—offer short‑term loans, asset‑based financing, and invoice funding....
Christopher J Waller: One Transitory Shock After Another
Federal Reserve Governor Christopher J. Waller warned that the U.S. economy faces a cascade of transitory shocks, starting with the Iran‑Israel conflict that has driven Brent crude to $95 a barrel and lifted headline inflation. He highlighted a historic slowdown...
Particular Audience Launches PA DiscoveryOS App on Shopify – Signalling a New Era of Accessible Enterprise AI for Merchants
Particular Audience has launched the PA DiscoveryOS app on the Shopify App Store, delivering enterprise‑grade AI search, personalization, and retail‑media tools through a zero‑code, app‑based integration. The solution lets Shopify Plus merchants activate sophisticated AI infrastructure overnight, eliminating the need...
CAB Conversations: What TA Pros Told Us (And What We’re Doing Next)
Employ held its latest Customer Advisory Board meeting, gathering talent acquisition leaders to discuss pressing challenges. Participants highlighted tool fatigue, the fleeting nature of AI fluency, the need for industry‑tailored hiring solutions, and rising concerns over candidate fraud. The discussion...
When the CEO Becomes the Brand
Elon Musk’s political activism has turned Tesla into a polarizing brand, causing its first‑choice share to fall to 27 % versus 44 % for Toyota. A November 2025 conjoint study shows left‑leaning shoppers shun the brand while right‑leaning consumers become more favorable. Simulated...
CVS Health on Where AI Is Delivering Value in Healthcare
CVS Health announced that artificial intelligence is now a core engine for cost reduction and operational efficiency across its pharmacy‑benefit manager, retail clinics, and broader health services. AI‑driven models have trimmed claim‑processing time by roughly 30%, lowered medication non‑adherence by...
Why Your First Five Hires Make or Break Startup Execution
The article argues that a startup’s first five hires are far more than extra headcount—they form the execution architecture that will dictate decision flow, ownership, and scaling potential. Once these hires arrive, the founder’s sole control gives way to a...
Move Subrogation Upstream in Insurance Claims With Agentic Orchestration
The article argues that insurers should shift subrogation from a downstream after‑adjustment activity to an upstream function at first notice of loss (FNOL). By deploying agentic orchestration—multiple AI agents that extract evidence, validate policy constraints, and recommend recovery actions—companies can...
EMEA B2B Data: Why Cognism Beats ZoomInfo and Apollo.io
Cognism is positioning itself as the premier EMEA B2B data provider, touting GDPR‑compliant sourcing, a five‑step verification process, and the deepest European coverage among rivals. The analysis contrasts Cognism with ZoomInfo and Apollo.io, noting ZoomInfo’s limited DNC screening and fragmented...
NAB Show 2026: Promise Technology to Showcase Integrated Storage Plug-In for Video and Image Creative Workflows
Promise Technology will demo its new Promise Plug‑in for Adobe Premiere and Photoshop at NAB Show 2026. The plug‑in runs on an HP Fury workstation equipped with the Pegasus5 R12 Pro, a 12‑bay Thunderbolt 5 storage system. It embeds real‑time storage monitoring, health alerts,...
Brazil Opens New Markets for Fruits Such as Avocados, Apples, and Citrus in the Middle East and Central America.
Brazil’s Ministry of Agriculture finalized a new round of sanitary and phytosanitary agreements, opening fresh‑fruit markets across the Middle East and Central America. Saudi Arabia granted entry to nine Brazilian fruits, positioning the kingdom as a key regional destination for...
Why Are Straight White Men Overrepresented in Positions of Power? | Steve Phillips
Steve Phillips argues that the persistent dominance of straight white American men in leadership is a systemic preference, not a merit‑based outcome. He introduces the acronym SWAMP (Straight White American Male Preference) and proposes SWAMP audits to quantify overrepresentation against...
Going Global? Contextual AI Needs To Be Your Strategy
US and UK brands expanding globally often rely on accidental attention, but contextual AI is essential. Eskimi’s research shows AI‑driven contextual targeting lifts attention per mille by 74% and reaches a 95% brand‑safety score, far above standard display and keyword...
The Collapse of the Managerial Empire
AI is dismantling the traditional middle‑management empire that has defined corporate hierarchies for fifty years. Gartner predicts 20 % of firms will use AI to cut more than half of supervisory roles, shifting focus from headcount to high‑impact leadership. The emerging...
Sophie Cunningham Admits Her New Indiana Fever Contract Is ‘Frustrating’
Sophie Cunningham, a six‑year WNBA veteran, returned to the Indiana Fever on a one‑year, $665,000 deal that she described as "frustrating" on her Show Me Something podcast. The contract comes amid a new collective bargaining agreement that raises league salaries...
German Bike Maker Riese & Müller to Exit U.S. Market
German e‑bike specialist Riese & Müller announced it will cease all U.S. business activities by July 31, 2026, shifting its focus to the European market. The company cited volatile market conditions, pricing pressure and a fragmented dealer network as primary reasons...
As AI Layoff Regret Surges, Will Boomerang Employees Make a Comeback?
AI‑driven layoffs have surged, prompting HR leaders to reconsider how they treat departing staff. A Careerminds survey of 600 HR professionals found two‑thirds have rehired some laid‑off workers, with 36% bringing back more than half of them. Parallel research shows...
OpenAI-Anthropic Enterprise Rivalry Heats Up
OpenAI is accelerating its enterprise push by enlisting more than half a dozen consulting partners to roll out Codex, its AI coding platform, while emphasizing its superior compute capacity. Anthropic, meanwhile, is bolstering its margins with a new Amazon deal...
The Real Hiring Problem Isn’t Talent—It’s That You’re Measuring the Wrong Things
A recent McKinsey study shows one in five new hires in Europe quit before completing probation, highlighting a systemic mismatch between candidate capabilities and hiring expectations. The article argues that the real problem isn’t a lack of talent but flawed...
The Race Director Who Revived Grassroots Tri When the “Lights Were Going Out”
Thom Richmond’s Cal Tri series has become the nation’s largest short‑course triathlon circuit, drawing roughly 10,000 athletes across 18 events in 2026. The nonprofit runs on a zero‑profit model with a flat $85 entry fee, free deferrals, and refunds, keeping costs...
Travel & Tourism Achieves Record Global GDP in 2025
The World Travel & Tourism Council and Chase Travel reported that travel and tourism generated a record $11.6 trillion in global GDP in 2025, representing 9.8% of the world economy and outpacing overall growth. The sector added 366 million jobs, accounting for...
How to Measure Demand Gen Creative Impact with Asset Uplift Tests
Google introduced asset uplift experiments for Demand Gen campaigns, letting advertisers run A/B tests that isolate the incremental impact of specific creative assets. The framework requires a minimum of 50 conversions, continuous budget, and a 50/50 split to achieve statistical...
Why More U.S. Workers Are Hitting the Panic Button
Workplace safety is under heightened scrutiny as solo‑worker incidents surge, with nearly 70% of U.S. companies reporting an event in the last three years and a 9% rise in homicides—the highest in a decade. Several states, including New York and Washington,...
There and Back Again
Geopolitical tension from the Iran war continues to shape market dynamics, even as US equities have recovered to sit about 3% above pre‑conflict levels. Energy risk premiums remain elevated, with WTI crude roughly 30% higher than before the war after...
Sridhar Ravilla, Author of "Transformation that Lands" - PIR Ep. 807
In this episode, Sridhar Ravilla, Head of Growth and Strategy at a tech firm and author of *Transformation That Lands*, explains why many well‑funded, well‑led digital transformations still fail. He argues that while intelligence and technology scale rapidly, leadership capacity...
Snickers Extends ‘Hungry’ Platform Around Peanut Butter Products
Mars’s Snickers brand rolled out a new "Stuck" campaign spotlighting its Peanut Butter and Peanut Butter Ice Cream lines, emphasizing the products' creamy‑crunchy texture. Developed by BBDO New York, the ads run across TV and major social platforms. Simultaneously, Snickers...
OnStar Partners with Skywards Everyday to Turn Everyday Drives Into Everyday Rewards
OnStar, General Motors' connected‑car platform, has partnered with Emirates Skywards Everyday in the UAE, allowing subscribers to earn airline miles for using the service. The program awards one Skywards Mile for every AED 3 (approximately $0.81) spent on an OnStar Core...
CAB Conversations: What TA Pros Told Us (And What We’re Doing Next)
Employ’s recent Customer Advisory Board brought together talent‑acquisition leaders to surface the real pain points they face. Participants highlighted an oversaturation of recruiting tools, the need for AI that integrates seamlessly and earns trust, and the fact that hiring processes...
Every Brand Needs An Enemy
The article argues that brands should pick a single, strategically chosen competitor as an “enemy” to sharpen focus and drive actionable plans. By zeroing in on a rival that is larger yet attainable, companies can translate competitive insights into concrete...
Trump Could Enforce College Sports EO by Pulling Federal Funding
President Donald Trump issued an executive order directing the Justice Department and Education to assess whether colleges are “unfit for federal grants” based on alleged improper NIL deals and other financial activities. The order gives the administration a mechanism to...
Teamwork Communications Group Wins PR Mandate for Sarvodaya Healthcare
Teamwork Communications Group has been awarded the public‑relations mandate for Sarvodaya Healthcare, a multi‑specialty hospital network operating across North India. The agency will oversee media relations, thought‑leadership initiatives and integrated communication campaigns to raise the group’s brand visibility. The partnership...
On the Move: Vested Hires Ngy, Dalton-Borge, Fontana
Vested announced three senior hires: Sitha Ngy joins as Senior Creative Director from Deloitte Digital, Paul Dalton‑Borges becomes Managing Director of its London office after a stint at Four Agency Worldwide, and Adam Fontana is appointed Director of Digital Strategy...
Anna Breman: Global Shockwaves to Kiwi Shores - the Impact of the Iran Conflict on New Zealand
Reserve Bank Governor Anna Breman warned that the ongoing Iran‑Israel conflict could spill over into New Zealand’s economy, raising near‑term headline inflation and dampening growth momentum. She noted that the OCR is held at 2.25 percent after recent cuts, with core inflation...
8 Behaviors That Drive Sales Outcomes
A recent webinar hosted by The Brooks Group highlighted that elite sales performance stems from integrating behavioral mindsets with sales mechanisms, rather than treating them as separate initiatives. The presenters introduced a DNA‑style model that intertwines processes, tools, and culture,...
Google: When It Comes To SEO, Nobody Knows Everything
Google’s search quality lead John Mueller reminded the community that SEO is not static and no one can claim complete mastery. He warned that self‑proclaimed “SEO gurus” often lack depth and can mislead practitioners. Mueller emphasized humility, acknowledging past mistakes,...
When the Experience Holds… and When It Starts to Break
Retail operators are confronting a growing disconnect between efficient staffing models and the need for continuous store availability. Field observations show that tightly scheduled crews lack the redundancy to absorb call‑outs or delays, leading to unexpected closures that erode customer...
Accounts in Transit: USAA Educational Foundation Extends Crosby
Crosby Marketing Communications has signed a two‑year extension to provide integrated marketing services for the USAA Educational Foundation, a nonprofit that offers free financial‑education resources to service members, veterans and their families. Ripley PR was appointed agency of record for...
Including A 20,000-Cap Arena: Live Nation, OVG & Atlético Madrid To Build Entertainment, Sports & Educational Complex In Spanish Capital
Live Nation, Oak View Group and Atlético Madrid have formed Barsento to redevelop Madrid’s former Olympic Aquatic Center into a 20,000‑seat arena, sports complex and education campus. The joint venture secured a 66,843 m² land concession and plans to invest roughly €400 million...
Top Foreign Investors Backing India’s New-Age Tech IPOs
Foreign investors are increasingly anchoring India’s new‑age tech IPOs, contributing roughly $3.2 bn (₹26,508 Cr) in 2025 – about 40% of the capital raised by 18 listings since early 2025. Their participation jumped over 55% of primary‑market anchor tranches, with sovereign funds...
India’s GDP Growth to Slow to 6.4% in FY27 Amid Geopolitical Headwinds: UN Report
The UN Economic and Social Commission for Asia and the Pacific projects India’s GDP growth will decelerate to 6.4% in FY27, down from 7.4% in FY26, before modestly rising to 6.6% in FY28. Inflation is expected to climb to 4.4%...
THE FED CRISIS: The Institutional Collapse, the Convergenge of Risks, the Death of the 60/40 Portfolio, & Why the Assault...
The article warns that President Trump’s overt threat to fire Fed Chair Jerome Powell and the ongoing DOJ probe into the Fed’s headquarters renovations constitute an unprecedented assault on the central bank’s independence. Coupled with soaring global debt, fragile metal...
If You Can't Talk to Customers, AI Won’t Help
I won’t become the business Claude AI influencer - because if yall can’t figure out how to talk to your customers, no AI can save you, your idea, or the product you built over the weekend
Supply Shock Doesn't Cause Rate Drop; Leverage Fueled by FOMO
Best section so far is between 35:00-38:00 where both @BobEUnlimited and @AahanPrometheus debunk the absolute nonsense of real rates falling due to a supply shock leading to a TINA like capital flow injection. People can lever up because of Momo/fomo...
Fabio Panetta: Statement - Meeting of the Development Committee
Amid rising geopolitical tensions that are driving up food and energy prices, the World Bank Group faces heightened pressure to support vulnerable economies. In a statement to the Development Committee, Fabio Panetta urged the Bank to sharpen its focus on...
War Cuts 1bn Barrels, Threatening Recession if Hormuz Stays Closed
Oil market has experienced a loss of 1 billion barrels due to war, says Trafigura’s Rahim. Oil markets are one month away from tank bottoms AND a recession is possible if the Strait of Hormuz remains closed for three more months,...
Blockade Cuts Iran's Oil Revenue, Offers Sanction Lessons
The blockade is a success. It's crimping Iran's oil revenues materially while barely pushing up oil prices. There's an big lesson here. Had we done this to Russia, it wouldn't still be causing mayhem in Ukraine. Lots of lessons to...
CTAs Flood S&P with $8B Daily, $50B by Month‑End
Price-agnostic CTAs are now strong buyers of the S&P 500 and pump $8 bln /day into the market. Until the end of the month, the total increase in S&P exposure could reach $50 bln. There is currently no scenario, where...