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Haelixa Embeds DNA Authentication Into Products

Haelixa, a Swiss deep‑tech firm, introduced a DNA‑based Authenticity Service that embeds nano‑sized, brand‑unique DNA markers into luxury items such as watches, jewellery and leather accessories. The invisible marker survives resale, repair and returns, and can be verified on‑site with a swab and qPCR test that delivers a binary result in about 30 minutes. The service aims to give brands physical, product‑level proof against counterfeits, fraudulent returns and high‑fidelity replicas, complementing digital product passports and NFC tags. By integrating into existing manufacturing lines without visible residue, the solution promises faster authentication and reduced operational losses.