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TikTok Is Now a Search Engine. Here Is What That Means for Your Affiliate Program

TikTok is rapidly becoming a genuine search engine, with more than two‑in‑five Americans and 64% of Gen Z using it to find product information. Adobe Express research shows 62% of users favor video tutorials, while 39% seek product reviews, indicating a preference for short, expert‑driven content. This shift forces affiliate managers to rethink creator briefs, commission models, and attribution, especially as B2B buyers also turn to TikTok for software demos. Brands that adapt their affiliate strategies to TikTok’s search behavior can capture high‑intent traffic before the final conversion.