Fallon Savors Bertolli Alfredo Pasta Sauce
Fallon agency launched the "Take the Alfredo" campaign to promote Bertolli Alfredo as the default pasta sauce, challenging the entrenched preference for red sauce. The campaign features two digital spots, "Flock" and "Rose," distributed across streaming audio, social, video and programmatic platforms. Leslie Shaffer, Fallon CCO, emphasized that Bertolli is the No. 1‑selling Alfredo in America, so the creative needed a cinematic wake‑up call rather than typical sauce splashes. Mizkan’s marketing director highlighted the goal of elevating midweek pasta meals and driving sales growth.
How Vertex E-Invoicing Solutions Complement Workday for Seamless Compliance and Efficiency
Vertex announced an e‑Invoicing integration that plugs directly into Workday Financials, automating the full invoice lifecycle from creation to archiving. The solution supports global, jurisdiction‑specific mandates and offers real‑time visibility into compliance status. Vertex also promises future expansion to include...
Top 10 Best Corporate Tax Firms Dominating Dubai
Since the UAE introduced a federal corporate tax, companies in Dubai face new filing rules and compliance obligations. A recent guide ranks the ten leading tax advisory firms operating in the emirate, from global powerhouses such as PwC, Deloitte, KPMG...
Adobe and Speechmatics Deliver Cloud-Grade Speech Recognition On-Device for Premiere
Adobe Premiere now offers on‑device speech‑to‑text powered by Speechmatics, delivering accuracy within 5% of cloud models while keeping audio local. The new model processes an hour of audio in roughly 55 seconds and supports Windows, macOS, and a range of...
What AI Model Should You Use for Revenue Intelligence? Von Says All the Big Ones, and It Will Automate Mixing...
Von, a new AI platform from Rattle, creates a company‑wide context graph that unifies CRM, call transcripts, emails, and internal docs to serve as an intelligence layer for Go‑to‑Market teams. It employs a mixture of Anthropic’s Claude, OpenAI’s ChatGPT, and...
JP Morgan Closes $57m Sustainable Bond ETF After Three Years
JP Morgan Asset Management announced the shutdown of its sustainable bond exchange‑traded fund, which held roughly $57 million in assets after three years of operation. The ETF targeted short‑duration green, social and sustainability‑linked bonds, a niche segment of the broader ESG...
Why Where You Live Could Mean You Face a Higher Inheritance Tax Bill
Inheritance tax (IHT) exposure in the UK is climbing as frozen thresholds meet soaring house prices, especially in London and the South East. The Private Office estimates the average IHT bill in Kensington & Chelsea at £343,924 (≈ $430,000) per estate, with many other...
Covenant Trends – 4/13/2026
Covenant Trends released its April 2026 report highlighting the proportion of loans that permit uncapped synergies and cost‑savings EBITDA adjustments. The data shows roughly 45% of sponsored‑bank loans allow such adjustments, compared with about 30% of non‑sponsored loans over the...
HR Tech News From Vensure, Harver
Vensure Employer Solutions unveiled HR Compliance, an AI‑powered platform that integrates real‑time, attorney‑backed legal guidance directly into HR workflows, including a chatbot, handbook builder, and salary benchmarking tools. The solution aims to eliminate third‑party compliance providers by automating jurisdiction‑aware advice...
More than 70% of CFOs Report Margins of 2% or Less
A recent LeanTaaS survey of 100 U.S. hospital CFOs reveals that 72% are operating with profit margins of 2% or less, a level comparable to low‑margin retail. The primary pressures stem from declining reimbursement rates, reduced government funding, rising labor...
Five Ways for Publishers to Attract and Retain High-Value Audiences
Q5’s latest report outlines five practical steps for publishers to attract and retain high‑value audiences. It stresses that journalism alone isn’t enough; commercial, product, and editorial teams must collaborate within organized structures. Senior leaders need a shared vision, transparent trade‑off...
How Mercedes F1 Boss Toto Wolff Plans to Keep Russell and Antonelli's Battle in Check
Mercedes entered the 2026 Formula 1 season with a strong start, as George Russell captured the Australian Grand Prix while rookie Kimi Antonelli secured wins in China and Japan, propelling the 19‑year‑old to the championship lead. A month‑long spring break gave...
Walmart Refreshing Private Label Branding
Walmart announced the first refresh in more than a decade of its Great Value private‑label brand, which launched in 1993 and now tops the retailer’s own‑brand portfolio. The new visual identity modernizes packaging, standardizes nutrition information and benefit claims, and...
OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships & Curation
OpenX announced three senior leadership changes to accelerate its intelligent SSP strategy: Lior Charka joins as VP of product to drive AI enhancements to OpenXSelect, Joseph Worswick is promoted to SVP of global partnerships to unify agency and data collaborations, and Erika Loberg...
March Pending Home Sales Climb 1.5% as Inventory Grows
Pending home sales increased 1.5% in March, even as mortgage rates rose to about 6.3% by month‑end. New listings surged 21.2% to 439,000, providing the strongest inventory boost in years, while the median list price fell 2.2% year‑over‑year. The South...
NFL Rookie Deals Will Top $50M for the First Time Since 2010
For the first time since the 2010 draft, NFL rookies are set to sign contracts exceeding $50 million. The projected four‑year deal for No. 1 pick Fernando Mendoza of the Raiders tops $54.6 million, with the second and third selections also slated above...
The Makers of Playdate, the Console-with-a-Crank, Will No Longer Accept Games Created with Generative AI
Panic Inc., the maker of the Playdate handheld console, announced that any new games using generative AI for art, audio, music, text, or dialogue will be rejected from its Catalog store. The ban excludes custom‑written functions such as enemy AI,...
MPA Weekly Poll: Grade the Career Performance of Fed Chair Jerome Powell
Jerome Powell may preside over his final Federal Reserve meeting next week, prompting a poll that asks market participants to assign a letter grade to his eight‑year tenure. Since taking the helm in 2018, Powell guided the Fed through the...
'Always On' Isn't Broken -- The Way We Use It Is
The article argues that today’s “always on” advertising has devolved into a blanket, budget‑draining approach that treats every audience as constantly receptive. It calls for a shift from a channel‑centric mindset to a behavior‑centric one, activating each medium only when...
StackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch
StackAdapt announced the general availability of its Model Context Protocol (MCP) Server, which injects the platform’s campaign intelligence directly into AI tools such as Claude. The server lets advertisers query performance, creative status, and audience results in natural language without...
Why Enterprise AI Fails Without Data Independence: The Hidden Bottleneck in Every ERP Transformation
Enterprise AI projects are stalling because critical data is trapped in aging ERP systems slated for retirement. Legacy platforms like SAP ECC, Oracle EBS, and mainframes keep business history locked, forcing companies to either maintain costly legacy environments or lose...
R26679 - Treasury Specialist
Euronext is hiring a Treasury Specialist on a fixed‑term basis in Rome to supervise its clearing treasury processes. The role reports to the team lead and handles daily reconciliations, regulatory capital calculations, and middle‑office controls. It also supports broader Group...
Trump Says 'I'll Remember' Companies that Don’t Seek Tariff Refunds
President Donald Trump told CNBC he will "remember" U.S. companies that do not seek refunds for the tariffs he imposed under the International Emergency Economic Powers Act, which the Supreme Court ruled illegal in a 6‑3 decision. A day later,...
Zoho Analytics Now Connects to Tally Prime
Zoho Analytics has introduced a native connector for Tally Prime, allowing finance teams to automatically sync ledgers, vouchers, inventory and other accounting modules directly into the analytics platform. The integration eliminates the repetitive export‑to‑Excel workflow, delivering real‑time dashboards that update...
Tortugas Takes Neuro Deep Dive with $106M to Develop Eisai, Hansoh Programs
Tortugas, a Massachusetts‑based biotech, launched with $106 million in seed and Series A funding, securing clinical assets from Japan’s Eisai and China’s Hansoh Pharmaceutical. The capital will support two mid‑stage, oral small‑molecule trials targeting CNS disorders such as schizophrenia, tinnitus, and focal...
Google Rolls Out New AI Safety Features in Ads Advisor
Google is upgrading Ads Advisor, its AI assistant in Google Ads, with three new agentic safety features. The enhancements include proactive policy assistance, continuous security monitoring, and instant certification capabilities powered by Gemini. By scanning accounts and websites automatically, the...
3 New Ways Ads Advisor Is Making Google Ads Safer and Faster
Google Ads is rolling out three AI‑driven safety upgrades in its Ads Advisor tool. The platform will now proactively flag complex policy violations and guide advertisers through fixes, monitor accounts 24/7 with personalized security recommendations, and automate certification processes using...
Technographic Data Providers: Why Paying Less Costs More Later
The guide warns that low‑cost technographic data providers often deliver inaccurate, non‑compliant records that inflate outreach expenses and erode pipeline quality. It compares seven leading vendors, highlighting Cognism’s GDPR/CCPA compliance, verified mobile reach, real‑time enrichment, and integrated intent signals. While...
PrimeInvestor Nets ₹19.5 Cr From Rainmatter To Expand Portfolio Management Services
Indian wealth‑tech startup PrimeInvestor announced a seed round of ₹19.5 cr (≈$2.1 m) led by Rainmatter Capital, Zerodha’s investment arm. The capital will be used to scale its subscription‑based portfolio management services, which currently include mutual‑fund‑only, hybrid, and pure‑equity strategies under a...
The Financial Cost of Burnout in Accounting
A recent Accountex report finds 41% of accountants view burnout as normalized, exposing hidden financial costs. Presenteeism alone costs UK employers about £21 billion (≈$27 billion) annually, while turnover rates rose to 17.9% and 34% of firms struggled to recruit finance talent....
OpenAI Turns on Cost-per-Click Ads Inside ChatGPT
OpenAI has activated cost‑per‑click (CPC) advertising inside ChatGPT, allowing marketers to bid $3‑$5 per click. The move follows a rapid decline in CPM rates, which fell from $60 to $25 per thousand impressions within ten weeks. By shifting to a...
Why Your Marketing Keeps Falling Off a Cliff (and What to Do About It)
Accounting firms struggle to keep marketing consistent amid client work, tax season and staff turnover. Generic AI writing tools often produce robotic, jargon‑filled copy that feels disconnected from a firm’s voice. Plot AI, launched for bookkeepers and accountants, uses a...
Policy Paper: World Bank Group and International Monetary Fund 2026 Spring Meetings, Development Committee: UK Governors' Statement
At the 113th Development Committee meeting in Washington, UK Development Minister Baroness Chapman and Chancellor Rachel Reeves presented the UK Governors’ statement for the World Bank and IMF Spring 2026 gatherings. The statement reaffirmed Britain’s commitment of £1.2 billion (≈ $1.5 billion) to...
Why Uncertainty Changes How IT Must Reason
Murray Cantor argues that uncertainty is the defining feature of IT investment and that Bayesian reasoning provides the logical framework to manage it. He shows how modern tools make Bayesian analysis feasible on ordinary hardware, turning sparse data into actionable...
DHL CEO Warns Gulf Energy Shock Could Push Global Economy Toward a Tipping Point
DHL Group CEO Tobias Meyer warned on Bloomberg TV that a sustained disruption in Gulf crude flows, especially through the Strait of Hormuz, could tighten freight markets and lift transport costs. He noted that the impact is already visible in...
A Year After U.S.A.I.D.’s Death, Fired Workers Find Few Jobs and Much Loss
A year after the Trump administration shut down the U.S. Agency for International Development, former staff and contractors are struggling to find work, with less than half securing full‑time employment. Many have depleted savings, tapped retirement accounts, and rely on...
UBS Set for Long-Awaited Clarity on Switzerland’s Capital Rules
Switzerland’s Federal Council will soon issue an executive order stripping software and deferred‑tax assets from UBS’s regulatory capital, a move that could shave roughly $11 billion off its CET1 metric. At the same time, a draft law would require the bank’s...
PayPal, NFL Make Connection
PayPal has secured a multi‑year deal to become the NFL’s official peer‑to‑peer payments partner, positioning its apps—including Venmo—as the go‑to tool for fans to send, pool, and split money for tickets, tailgating and other expenses. The partnership promises exclusive sweepstakes,...
Iran War Helps New BP Leader
BP has installed a new chief executive who is reshaping the company’s strategy after years of strategic drift and the Deepwater Horizon fallout. The ongoing war in Iran has lifted global oil and gas prices, giving BP a timely earnings...
Clean Food Group Raises £4.5M to Bring “World’s Largest” Yeast-Oil Facility to Full Capacity
Clean Food Group (CFG) raised £4.5 million (≈$5.6 million) in a round led by Clean Growth Fund and New Agrarian, plus a £700,000 (≈$875,000) Innovate UK grant, to finish scaling its 1‑million‑litre fermentation site in Knowsley, Liverpool. The plant, billed as the world’s...
7 Proven EAM Best Practices To Maximize Facility Asset Performance
Enterprise Asset Management (EAM) and CMMS programs succeed when disciplined processes, not just technology, are applied. The article outlines seven best practices—building a comprehensive asset inventory, standardizing data entry, establishing a work‑order prioritization framework, creating a balanced preventive‑maintenance schedule, defining...
DRC’s Economic Rise Gains Momentum as Mining Boom and Currency Reforms Reshape Growth
The International Monetary Fund projects the Democratic Republic of Congo’s GDP to reach roughly $123 billion in 2026, positioning it as the fifth‑largest economy in Sub‑Saharan Africa. Growth is driven by a mining boom that now contributes about 25% of GDP...
Schroders' Madeleine Cobb: 'You Won't Get People to Move with You if You Don't Understand Their Perspective'
Schroders' global head of corporate sustainability, Madeleine Cobb, stresses that driving ESG progress requires truly understanding stakeholder perspectives. She describes the sustainability function as a daily "pick‑and‑mix" where plans set in January rarely survive unchanged. Schroders is actively reducing its...
Synthesia Announces Major Hiring Push, Opens Three New Offices
Synthesia, the London‑based AI video platform, announced a 70% headcount increase, adding over 400 employees. It will invest more than $25 million to open new offices in Austin, Paris and Berlin while expanding its Zurich presence. The move follows a $200 million...
Quick Commerce Discounts Plateau as Firms Balance Growth, Profitability: Report
India’s quick‑commerce and e‑grocery platforms are tempering discount levels after two years of aggressive price cuts, with average grocery discounts now around 17% versus 15‑24% across major players. Flipkart Minutes’ XtraSaver leads the pack, offering up to 24% off, while...
Why Brandon Marshall Bet on Athlete-Owned Media
Former NFL All‑Pro Brandon Marshall explains how he built I AM ATHLETE, an athlete‑owned media platform that emphasizes long‑form, athlete‑driven conversation. He credits early media ventures during his playing days for laying the groundwork and stresses ownership as essential in today’s fragmented...
Eiffel Launches New Short Term Green Bond Fund
Paris‑based Eiffel Investment Group has launched Eiffel Short Term Green Bonds, a euro‑denominated short‑duration fund classified as Article 9 under the EU SFDR. The fund targets at least 75% green‑bond exposure, aims to beat the €STER benchmark by 0.10% over a...
Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age
Adobe and other brands are struggling to attribute performance in AI‑driven search results. Partnerize’s VantagePoint, a generative‑AI attribution platform launched in 2025, promises to identify which affiliate content drives traffic and conversions. The new Influence Compensation Lighthouse Program ties the...
Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age
Adobe is turning to Partnerize’s VantagePoint generative‑AI attribution platform to solve the attribution blind spot created by AI‑driven search. The solution, now enhanced with the Influence Compensation Lighthouse Program, assigns influence scores (HaloIndex) beyond last‑click and automates publisher payouts. Brands...
Optiv CEO Kevin Lynch On Why AI Won’t Displace The Channel
Optiv CEO Kevin Lynch told CRN that AI will not replace solution providers but will make their advisory and delivery services more essential. The cybersecurity firm, ranked #28 on CRN’s 2025 Solution Provider 500, is seeing strong demand as enterprises...