Mission and Culture: The Core of Successful Startups
Early in my founding journey, I used to think that mission and culture were just a bunch of buzzwords, not substantiated in anything. But now I think that companies are all about mission and culture. It's the only way for everyone to understand why they are there, what they are doing, and to attract the best talent.

Instantly Optimize Ad Spend with Top Budgets Widget
Stop guessing where your ad spend goes. The new Top Budgets widget in @Optmyzr ranks performance and flags instant optimization opportunities. Shift budgets to your best campaigns without context switching. Keep the boss happy and your ROI high. 🚀 #PPC #GoogleAds #Marketing...
Companies Praise Internal Hires After Exhausting External Candidates
companies celebrating hiring an internal candidate after putting external applicants though 7 rounds of interviews, projects, and presentations https://t.co/hsgpR52Suu
Hegseth's Success Stems From Smart, Aligned Staff
STAFF STAFF STAFF STAFF What makes Hegseth so effective is that he has a staff that is smart and fully aligned. He cleared the office on Day 1. He was not afraid to cut people with questionable agendas. Caldwell’s firing turned out to be based on...
Effective Discovery Creates Urgency, Not Just Asks Challenges
Hot take: Discovery isn't about asking great questions. It's about making buyers feel the weight of their own problem. Any rep can ask "what are your challenges?" The best reps ask "what happens to your number if that doesn't get fixed this quarter?" One...
Prize Choice Shapes Audience; Be Specific for Qualified Leads
I've run 100+ giveaways. Here's the pattern: 'Win a free iPad' giveaways got thousands of junk emails. 'Win our [product] and a 1-on-1 setup call' got a small list of hyper-qualified buyers. Your prize determines your audience. Be specific.

Israel's Inflation On Target, Money Supply Grows Within Golden Rate
Israel’s inflation is 1.9%/yr in March. That's within Israel’s 1%-3%/yr target. Israel’s broad money supply is growing at 8.08%/yr, WITHIN Hanke's Golden Growth Rate of 7.7%-9.7%/yr, a rate consistent w/ Israel’s 1%-3%/yr target. THE INFLATION STORY = A MONEY SUPPLY STORY. https://t.co/vCdAIfLoB0

Corporate Profits Rise, but Wages Melt Under Inflation
Stocks and corporate profits are up despite the war. But the wages of average Americans are being eroded by skyrocketing inflation. My analysis this morning on @morningjoe.
Top Sales Leaders Coach, Not Spreadsheet‑Obsessed
Great sales leaders don’t manage spreadsheets. They coach people. That’s where real performance comes from. #SalesLeadership https://t.co/h06RdSRHSy
Middle East Conflict Sparks Looming Global Food Crisis
My latest on how the conflict in the Middle East is threatening a global food crisis https://t.co/J5zkfEobhr
Plaid Hits $500M ARR, AI‑Powered Growth Surge
We just published @Plaid's 2025 Shareholder Letter. 2025 highlights • >$500M ARR (~40% YoY); profitable; strong margins • >1m new connections every day • New products >20% of revenue growing at >90% • Major progress in Credit Scoring and Fraud Analytics • AI has accelerated...

Automate Product Video Creation with Seedance 2.0 API
Filming videos for 50 products is the kind of project nobody wants to own. That's why most ecom brands don't have video for half their catalog. Here's what changes when Seedance 2.0 runs as an API call inside your automation stack: Your...
AI Cuts Service Costs Unseen, Inflating Official Rates
AI is already making services far cheaper, but probably not in ways captured in the inflation deflator. So inflation is going to look higher than it really is, which could mean the Fed overtightens.
Workspaces Evolve: Desks Transform Into Meeting Rooms
"Workspaces are no longer defined by size or title. A desk can become a meeting room. A huddle space can facilitate fast, meaningful decisions." #FutureOfWork #AI https://t.co/rNDUA2uhNx
US Manufacturing Surge Fuels Trucking Market Tightness
The PMI for US manufacturing blew out the forecast at 54, the highest levels since May 2022, further confirmation that US manufacturing is ramping. It all supports our view that volumes are helping to drive tightness in the trucking market,...
Clips Outperform Live: 257k vs 7k Viewers
7,000 people watch TBPN live. But over 257,000 people watch the average clip. That gap is the business model. Read the full breakdown:
While You Party, Others Hustle and Pull Ahead
I’m concerned. Today I will drink beer and have fun at the gala. But all the people who didn’t get invited will work on their business plans and cold call all day. They are zigging when we zag and will be so far...
Fans Decry Sky‑High Prices for 2026 World Cup Tickets
Comments in... Why are FIFA World Cup 2026 tickets so expensive? Fans are critical of FIFA’s pricinng of tickets, accusing the world body of pricing them out of the global tournament https://t.co/Fu4MqkBm80
AI Agent Handles Tasks Autonomously, No Babysitting Needed
This is the real deal. It’s an agent you can actually give work to and then walk away. No babysitting. No constant prompting. Just “here’s the mess—figure it out.” Delegate from @abhshkdz & @yutori_ai feels like the first agent that really understands...

Hidden Fees Destroy Trust; Price for Partnership
Hidden costs and punitive #fees are trust killers. Algorithm-driven revenue might help Q4, but it erodes long-term #loyalty. Here's how to price for partnership > What the fees customers hate reveal about your pricing strategy @MarTechIsMktg https://t.co/DN9n1Tqk8r #cx #marketing https://t.co/MZrMbTJGwr
Shift to Monthly Analytics, Transform Your Content Perspective
Looking at your analytics month by month instead of post by post is going to change how you feel about your content.
Sale Driven by Mission Purity, Not Profit
Salient detail here: With the Star, Allbritton said, a sale isn’t the endgame. “I don’t need the damn money,” he said. “This time, let’s do it for the purity of the mission.”

Boring Meetings Drain Productivity, Creativity, and Focus
Long and boring meetings impair productivity, creativity, and mental acuity even after the meeting finally ends. #stress #boredom #meetings https://t.co/KWaM0dsKJf
Microsoft’s Executive Exodus Accelerates Early 2024
for my Notepad 📒 newsletter this week I'm digging into the wave of Microsoft executive departures in recent months. There's a lot of changes going on inside Microsoft, and the pace feels notable this early in the year. Live for...

VCs Miss Dual‑Risk Founders; $700M Bet Yields
There's a type of founder most VCs don't know how to evaluate. They carry technical risk and commercial risk simultaneously for years, Even before they know if the market is real. @bznotes spent $700M on those founders. His best seed...
Patience Beats Premature Labels: Let Time Reveal Outcomes
Good or bad. Win or loss. Promotion or setback. Most people rush to label outcomes too early. "We’ll see.” Because what looks like a loss today can become leverage tomorrow. When you stop judging every moment, you make better decisions....

League Pass $40 Gives Access to 167 WNBA Games
There's a record 200+ WNBA games on national TV this year, but WNBA League Pass still looks like a good deal at $40/season. It'll include 167 games (minus local blackouts) by my math. https://t.co/G6DyHuqNK5
Musk Could Acquire PayPal for $45B, Merge Into X
At $45 billion valuation - Elon Musk should just buy PayPal and integrate it into X (finally).

Beyond Clicks: 3‑layer Framework for AI Search Success
📊 A 3 Layer Framework to Measure AI Presence, Readiness and Business Impact: Redefining Metrics for the AI Search Era - A new guide where I cover: How the old organic search measurement model, built largely around rankings, clicks, and sessions,...
Live AI Workflow Demo: Repurposing Content with Claude
Doing an AI “show and tell” of one of my @claudeai content repurposing workflows on @superpathco at 11 CDT, come hang 👀
Royals Stadium to Receive over $1.4 Billion in Public Funds
The Royals stadium is set to get $600m in city tax money, "at least $350m" and maybe more from the state, and between $428m and $873m in property tax breaks, for starters. Let's call it "at least $1.4 billion," though...
Hollywood Stars Rally Against Paramount‑Warner Merger, 4,000 Sign
Hollywood Petition to Block Paramount-Warner Bros. Merger Tops 4,000 Names as Robert De Niro, Sofia Coppola, Holly Hunter and More Join the Fight https://t.co/MUBlyV48X0 via @variety

UK Business Confidence Plummets to 45-Year Low
UK quarterly business confidence from the CBI crashed in its update this morning (-27 to -38). Worst balance of confidence - outside of the pandemic - in 45 years... https://t.co/SpvRFSzNHK
Growth Beats Cash Flow in Rule‑40 Valuations
There are lovers and haters of the Rule of 40. But if you fit the Rule of 40 profile, you will command a premium valuation multiple. Their latest post states "that companies with similar Rule of 40 but growing faster...

Nike CEO Adds $1M in Stock, Boosting Holdings
NIKE CEO BUYS $1 MILLION MORE $NKE STOCK Nike CEO Elliott Hill just filed for his purchase of 23,660 more shares of $NKE stock at an average cost of $42.27 per share Hill now owns 265,247 shares of Nike stock which is...

Lululemon Hires Ex‑Nike Exec to Revive Plummeting Brand
Lululemon named a former Nike exec as its new CEO to turnaround the company, which is down ~75% from a peak market cap of $65B in 2024. Despite the drawdown, Lululemon remains the only $15B+ company ever founded with a mission...
Free Tool Turned 8‑figure ARR After Pricing Demand
Ev Kontsevoy gave Teleport away free as a lead magnet for his paid product. Customers kept calling asking to pay for the free tool anyway. After five requests he put a price tag on it. Teleport Enterprise had almost no...
Persistence, Not Messaging, Drives Market Response
Your messaging isn't broken. Your follow-up is. Most people send one email, hear nothing, and assume the market doesn't want it. Follow up. Follow up. Follow up. The market rewards persistence.
Tim Cook Turns Apple Into Ireland’s Top Taxpayer
Tim Cook also did wonders for Ireland and the Irish fisc ... Apple is almost certainly now the largest Irish tax payer and its 2014 decision to put on a Green Jersey set out a tax model that a lot of other...

CIO Chat: Are Consultants and SIs Facing Disruption?
Join this week’s #CIOChat 2-3 p.m. EST today. Topic: Consultants, SIs: Disrupted or Not? https://t.co/JWPjnulgap
Monday Double Front-End Auctions Pressure
King Lear's Truth Social musings may be obscuring it a bit, but double front-end auctions on Monday weighing on 2s and 5s
Fed's Balance Sheet Fix: Impact Is Modest
The impact of completely correcting the UST duration holdings of the Fed 101🧵 Despite the warnings and hyperventilation of the usual suspects, correcting the Fed's balance sheet is just not that big a deal. Today the balance sheet has a...
Starlink Posted $4.4B Profit on $11.4B Revenue
Starlink last year: $4.4 billion in operating profit and $11.4 billion in revenue, according to @Reuters review of pending S-1 https://t.co/e9KFllMATS

SME Leaders Show Strong Growth, Lower Valuations
Two popular SME recent results - 1. Prizor Viztech : Revenue 105.93 Cr vs 40.06 Cr (+164.42% YoY) PAT 14.84 Cr vs 5.87 Cr (+152.83% YoY) PE down from ~48x to ~29x post results Margins up Sector Tailwinds Management beats guidance 2. Rajesh Power : Revenue 990 Cr vs...
Middle East Still Holds Trillion in Dollar Assets, Not Switching
Tony Nash is right that the Middle East isn't de dollarizing. Iran wants sanctions relief so it (in some ideal world) can re dollarize and stop selling to China at a discount ... 1/2

Building Apprentice Pathways for Tomorrow's AI Workforce
I hope you can join me at tomorrow's discussion - Tomorrow's Workforce: Apprentice Pathways for the AI-Driven Organization https://t.co/znyc8k1HIp #AI https://t.co/H115SjcJ9N
Vrabel Photos Highlight NFL Privacy and Conduct Issues
You can read A LOT of gossipy Mike Vrabel stories. Or you can read something smart 👇 Vrabel Photos Test Realities of NFL Privacy, Workplace Conduct: https://t.co/QKLdXLCqpY via @sportico @McCannSportsLaw
How to Leverage Your Sponsored Event
Founders regularly ask me: how do we make the most of this event we’re sponsoring? The thread below is your guide.

Global PMIs Surpass Forecasts; Eurozone Contracts
The Composite PMIs - timely proxies for GDP for the major economies - largely beat expectations for April's update. The exception was the Eurozone and major member components, which missed forecasts significantly and slipped into contraction: https://t.co/g0G7ZJWDN1
DOJ Shifts Sports Broadcasting Act Probe to Vegas
DOJ probe into Sports Broadcasting Act moved to Vegas this week as officials met with TV station operators at NAB convention to discuss sports TV marketplace and the SBA. W/@DanaMattioli https://t.co/1oyi55NoJX via @WSJ