Business Videos

Stop Hiding Your Ad Account From Clients

John Loomer’s latest podcast episode tackles a pervasive issue in digital advertising: agencies that hide ad accounts from their clients. He argues that trust, the cornerstone of any client‑agency relationship, is compromised when marketers conceal campaign data, pixels, and audience assets, and he urges firms to adopt full transparency. Loomer outlines two compliant approaches: either have the client share their existing Meta ad account and assets, or create a dedicated agency‑owned account while still granting the client access to all pixels, custom conversions, and audiences. He critiques common excuses—convenience and the claim that campaign setups are “proprietary”—as thinly veiled attempts to retain control and, in some cases, hide poor performance. A memorable line from the talk warns, “If you think your campaigns are proprietary, you’re not adding value,” underscoring that expertise lies in strategy, audience definition, and ongoing platform changes, not in secret‑keeping. Loomer also plugs his Power Hitters Club Elite membership, offering a 30% discount for listeners. The broader implication is clear: agencies that grant clients full visibility not only strengthen trust but also simplify handoffs, reduce churn, and position themselves as true strategic partners rather than gatekeepers of opaque data.