Why Sam Altman Spent $100M on 10,000 Viewers
The episode dissects OpenAI’s $100 million acquisition of the tech‑talk livestream TPBN, a daily three‑hour show with 7‑10 K live viewers but massive clip reach. Hosts explain that the deal isn’t about editorial power but about leveraging TPBN’s proven storytelling and marketing chops to boost OpenAI’s own narrative around AI. They explore how TPBN’s unique ad model—live sponsorships and clip‑by‑clip branding—made it a $30 million revenue prospect, turning the team into an in‑house creative agency. Finally, they discuss the broader shift toward platform‑owned media and the rising demand for creators who can craft compelling brand stories.
We Found the Fix for the Biggest Problem in Affiliate Marketing
In this episode, host Siobhan and guest Yash, founder of Sorrel, discuss the fundamental flaws in current affiliate marketing—namely the "last‑click" credit model and coupon code leakage—that obscure true influencer impact. Yash unveils Sati, a new cookie‑less affiliate platform that...
#393 – Crafting a Bestselling Thriller Series with Angela Marsons
In this episode of the Kobo Writing Life podcast, bestselling author Angela Marsons shares her 25‑year journey from relentless rejections to selling over 6 million copies of her D.I. Kim Stone thriller series. She reveals how she finally broke through by...
Ranking Canada's Podcasts By Reach (Ft. Rhys Waters)
In this episode, host Katie chats with Canadian podcast veteran Rhys Waters about his new tool, CanadaPod.biz, which ranks Canadian podcasts by estimated reach using download data, Apple reviews, and social metrics. Rhys explains the tool’s methodology, its current limitations—including...
If We Lost Everything, Here's the Media Company We'd Build (527)
In this episode of This Old Marketing, hosts Joe Polizzi and Robert Rose imagine building a media company from scratch in 2026 with no audience, brand, or team. They explore which formats—newsletters, podcasts, or other digital content—offer the best path...
Podnews Weekly Review
In this brief weekly roundup, James Cridland and Sam Sethi host a rapid-fire panel of podcast industry leaders—including the CEOs of Pod People, Captivate, Buzzsprout, and Blueberry, as well as representatives from Spotify for Podcasters, Descript, and Edison Research—to highlight...
Albatros Project
The Albatros Project episode introduces "Stolen Smile," a theatrical AI‑driven heist set in 1911 Paris that imagines the theft of the Mona Lisa. The hosts blend surreal narration with commentary on how AI can create immersive storytelling experiences, positioning the...
AI Video Editing: Save Time and Create Better Videos
In this episode, host Michael Stelzner talks with AI educator Greg Priest about using artificial intelligence to streamline video editing rather than generate videos from scratch. Greg shares his journey from a marketing role to solo content creator, highlighting how...
You Can Now Get Your Podcast Into TuneIn Again
TuneIn has reopened its podcast submission portal, allowing creators to list new shows after a shutdown in February 2024. The broadcaster portal now feeds the directory that powers playback in Tesla vehicles, Sonos speakers and other smart platforms. The move...
3 Trends Reshaping the Creator Economy in 2026
In the Q1 2026 episode, the hosts identify three major trends reshaping the creator economy: the explosive growth of live streaming, especially IRL formats; the rise of a lucrative clipping economy that turns live moments into viral short-form content; and...
From Skeptic to True Believer: How OpenClaw Changed My Life | Claire Vo
Claire Vo, former product executive and AI startup founder, now runs her business, podcast, and family life with nine OpenClaw agents deployed across Mac Minis and old laptops. After an initial mishap that deleted her family calendar, she became a...