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Inside Addi’s Mission to Build a Fairer Financial System in Colombia

Addi, a Colombian buy‑now‑pay‑later fintech founded by Santiago Suarez, was born from a personal loss in the 1999 financial crisis and aims to reshape credit with transparent, fee‑free products. By building a lean technology platform and a two‑sided merchant network, the company has become net‑income profitable while offering 0% interest installments. It now serves three million active consumers, partners with over 35,000 merchants, and processes more than $1.3 billion in annualized GMV. Addi is investing in AI to further automate operations and sustain growth.