Industry News and Headlines

[Guest Post] Are Gaming Publishers Maximising Revenue From Programmatic Advertising?

Gaming publishers have upgraded to modern programmatic stacks—rewarded video, mediation, and in‑app bidding—but many still see flat or declining revenue. The article argues that the bottleneck is not demand scarcity but a lack of systematic monetisation governance, leading to static floor prices, fragile fill rates, and churn‑inducing ad loads. It highlights dynamic floor pricing, disciplined bidding configurations, and retention‑adjusted metrics as levers that outperform pure eCPM focus. A practical 30‑day optimisation framework is offered to turn ad‑ops into a product‑like revenue system.