Industry News and Headlines

Levi's Sets Sights on Women, High-End Market

Levi Strauss & Co. is accelerating its shift toward women’s apparel and premium denim, aiming to raise the women’s share from 38% to 50% of sales. Direct‑to‑consumer channels now generate 49% of total revenue, reflecting a rapid move away from wholesale. Revenue grew 4% to $6.3 billion in 2025 and net profit more than doubled, supporting the CEO’s $10 billion valuation goal. High‑profile collaborations with Beyoncé, Nike/Jordan and global artists reinforce the brand’s relevance among 18‑30‑year‑olds.