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Zitcha Adds Former Meta Leader Phil Bonanno to Drive APAC Growth

Retail media platform Zitcha has appointed former Meta client partner Phil Bonanno as its APAC commercial director, based in Melbourne. Bonanno brings more than 11 years of experience developing insight‑driven retail advertising strategies at Meta, where he worked closely with major brands and agencies. His mandate is to accelerate revenue growth for retailers and brands across the Asia‑Pacific region and shape Zitcha’s broader commercial strategy. The hire follows the recent appointment of Steve Biddle as chief commercial officer, underscoring Zitcha’s push to scale its retail media offering in APAC.