Creator‑run Ads Slash CPA and Boost CTR
Partnership Ads are quietly becoming one of the highest-leverage easy changes in our clients' accounts. Same creative. Same offer. Same landing page. The only difference: running from the creator's handle instead of the brand's. The results across our book: > 19-30% lower CPAs (on average) > higher CTR across the board > Meta's algorithm pulls signals from both accounts simultaneously > the "ad" doesn't feel like an ad in the feed if done properly Most brands are still running all their UGC from the brand handle. Highly suggest you test out partnership ads if you have a good creative funnel for new concepts.
Orchestrate Wins Instead of Simply Assigning Leads
Stop Assigning Leads and Start Orchestrating Wins by @Timothy_Hughes https://t.co/EPkP2rwW2G @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #RevOps #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/eQPbIaFMAE
Choose AI Reinvention or Face Irrelevance
Reinvention or Irrelevance: The Real AI Choice by @Timothy_Hughes https://t.co/aV8LTK0GH2 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #ArtificialIntelligence #Innovation #Technology #Tech #TechNews #Marketing #Leadership https://t.co/eYKyehpv1E
MLB Rumored to Rotate World Series Broadcast, Targeting NBC
Conspiracy theory - MLB wants to open up the World Series to rotate amongst right partners like the Super Bowl does and would love NBC to be in that group in next TV deal
Brazil, India Boost Critical Minerals Partnership for Supply Resilience
Brazil and India deepen critical minerals and rare earths cooperation to build resilient supply chains. https://www.metalnomist.com/2026/04/brazil-india-critical-minerals-deal.html
War and Debt Push Fed Toward Rate Cuts Soon
It’s wild to see markets still pricing in zero Fed rate cuts with this economic index at its worst level in nearly 70 years. I believe we’ll see meaningful cuts over the next two years. Counterintuitively, the war only strengthens the...
Toshiba's EBITDA Points to ¥2.7 Trillion Valuation
A thought on Rohm (6963) Toshiba has value. - ¥338bn of EBITDA to Mar25, - ¥292bn of EBITDA 9mos to Dec25. - Assume ¥1.3trln of net debt when taken over, FCF of ¥900bn+ through Dec25, ¥400bn+ of Kioxia sales in Q4. Toshiba...
EQT’s Asian Portfolio Spans SaaS to Healthcare
What companies has EQT acquired in the past? - Fortnox (accounting SaaS and a peer to freee) - Nord Anglia Education (education) - Benesse (Japan nursing care) - Fujitec (elevators) - Indostar Home Finance (consumer finance) - Indira IVF (healthcare)
Founder Relationships Require Olympic‑Level Endurance for Rapid Wins
Building relationships with founders is like training for the Olympics, how? You put in years of talking, dinners, events, value add, etc in order to build the relationship and be one of the first calls for a deal that could...
Twitch Bans Russian CS2 Streamers Linked to Drone Hub
Twitch indefinitely suspended a dozen+ Russian Partners streaming a CS2 esports competition from Russia's Alabuga Polytech. Alabuga Polytech has been widely reported as a Shahad drone-building facility and has been actively recruiting young people.
Supply‑Chain Decoupling Spurs Semiconductor Risk Management
Macro: supply-chain decoupling accelerates as Tokyo Electron cuts ties with exec linked to Chinese rivals. Key: governance and IP risk. Risk: competition escalation from China. Trade: trim semiconductor-equipment exposure. ⚠️ — Viktor Kopylov, PhD, CFA More insights: t.me/si14Kopylov
US Debt Rises a Trillion Every Five Months
A million seconds ago was April 14th. A billion seconds ago was 1994. A TRILLION seconds ago was 30,000 B.C. The US national debt grows by $1 Trillion every 150 days. The difference between a million and a billion is 31 years. The...
Treasury Sales Surge, Inflation Beats T‑Bill Yields
US Government Sold $524 Billion of Treasury Securities this Week. Inflation to Surpass T-Bill Yields. Brutal Bond Math The effects of Tax Day. The 10-Year Treasury yield rose to 4.31%, 30-Year Treasury yield to 4.91% https://t.co/NSPwUq5RC8 https://t.co/v0dwKukdIK
War on Iran Squeezes Oil, Singapore Refineries Under Half Capacity
As the US-Israeli war on Iran drags on, crude oil supplies are squeezed, and refineries in Singapore are operating BELOW HALF of their capacity. US-ISRAELI WAR ON IRAN = MASSIVE COLLATERAL DAMAGE. https://t.co/g0FagiJrSv
Americans Pessimistic About Economy Amid Market Peaks
The latest Gallup numbers are out. Nearly 80% of Americans say economic conditions are poor or just fair. Only 1 in 5 think things are good or excellent. All this pessimism is happening with the stock market at all-time highs....
Dollar's Global Dominance Pre‑dated and Survives Petrodollars
Enjoyed Brendan Greely's big story on petrodollars -- which debunks a lot of dated theorizing about the role oil plays in the dollars global role. He is right -- the offshore dollar system predates the arrival of "petro" dollars and has...
Budget Discipline Lost: Stearns Struggles in Money‑Rich Mets
Mets post after a brutal April. Here’s my hypothesis. This is not a “fire Stearns” take. I think David Stearns is very smart. But I wonder if the very thing that made him special in Milwaukee is harder to translate...
Colorado Artist Company Act Protects IP and Offers Nonprofit Benefits
Hey artists of colorado, the Artist Company Act under consideration and if passed would give artists a new way of being able to do business while also protecting their intellectual property from creditors AND benefiting as a public benefit organization...
Boost Sales Fast with Referral Discounts and Tiered Rewards
Instant way to increase your digital product sales via referral: 1. Find a way to encourage people to talk about your product in public 2. Send a 50% off code to everyone who buys and say forward it to a friend 3. Create...
DEI Programs Vanish, but Inequality Persists Unchanged
The Acronym Is Gone. The Problem Isn't. Amazon, Meta, Google, Walmart, Goldman Sachs, and McDonald's dismantled DEI programs through 2025 and into 2026, following executive orders that stripped federal agencies of diversity offices and pressured contractors to follow. Target's retreat triggered...
Avoid Leverage: Small ROE Gains Threaten Survival
Stretching your balance sheet for a couple % extra returns isn't worth the trading off your long-term survival: "There is no point in improving return on equity by a few percentage points if it compromises long-term survival. The COVID-19 crisis demonstrated...
Adding Extra Attribution Cuts CPM 27% and CPA 13%
We ran a massive A/B test over the last 3-4 weeks to test the change in attribution and its impact across accounts. Roughly $500K in spend across 11 brands in different vertices / AOV. What we found: 7DC vs 7DC/1DE/1DV CPM: Showed an average...
America 250 Goes Mainstream Across Corporate Giants
Corporate America is very in on America 250 btw. Already seeing displays at Walmart, the NBA playoffs, and Coke/Diet Coke bottles and cans. It’s gonna be Everywhere.
March PCE Index Projected up 0.7%, Core 0.3%
March PCE Price Index seen having risin 0.7% in March... due out Thursday morning core +0.3% https://t.co/qpzvt3zpKQ
Hormuz Blockade Fuels Global Refining Crisis Amid Policy Missteps
No quick or easy answers to the global refining crisis as Hormuz blockade continues - Physical damage to facilities in Gulf & Russia - Insufficient price rises for full demand response - Export bans, tax cuts & other counterproductive govt policies @TheNationalNews @QamarEnergy...
Tax Shifts Can Drive Inflation in General Equilibrium
If your personality is built on claims that taxes are a massive detriment to economic growth and that our economy is dramatically more fossil-fuel-intensive than the data suggest, you might give some thought to what changes in those taxes might...
Corporate Branding and PR Are Dying
The end of corporate branding and PR as we know it! by @Timothy_Hughes https://t.co/W6EXcyEdS5 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Leadership #PublicRelations #PR #Marketing #MarketingSuccess #MarketingStrategy #MarketingTips https://t.co/xEdypfBhY9
Adidas Beats Nike's Sub‑2‑Hour Marathon Hype
Smart take filed in, coincidentally, under two hours 👇 Nike Marketed a Sub-2-Hour Marathon. Adidas Just Did It https://t.co/ETYuyINVWf via @sportico @germanotes
Sell Consequences, Not Problems: Ask About Future Impact
I've listened to thousands of sales calls through Gong. The single biggest pattern among reps who miss quota: they ask about problems but never about consequences. Ask "what challenges are you facing?" and you get a list. Ask "what happens to your team...
Track These KPIs to Optimize Advisor Marketing
KPIs To Track Your Advisor Marketing And Figure Out What’s Actually Working (Or Not) ➡️https://t.co/TeVwq694l5 Advicers can't improve their business development efforts if they don't first measure them: -5 Data Points To Measure Advisor Marketing Activity -7 Data Points To Track In...
AI Agents Amplify Effort, Demanding Smarter Task Prioritization
There are at least 2 big but subtle factors contributing to the sense of overwork due to agents right now. 1. The leverage on incremental effort has gone up substantially due to AI, and anyone using these tools tend to feel...
From 8 to Billions: Roblox CEO’s Scaling Journey
Great podcast with @DavidBaszucki and @davidsenra - I met David when Roblox had 8 employees and was lucky to have a front row seat as they grew - and it’s especially cool to see how David has scaled as CEO....
AI Era Digital Transformation Masterclass Earns 4.6 Rating
RT 187 reviews. 4.6 rating, my masterclass Digital Transformation for Leaders in the AI Era on LI #DigitalTransformation #AI @Star_CIO https://t.co/UbVcHko1qW
CEOs Master Business, Neglect Personal Health—Fix Self‑Care
CEOs are brilliant at orchestrating every part of their business. Then they walk into a doctor's office and become passive. That's where CEO self-care breaks down. And that's the first thing I changed. https://t.co/V6hjnDkJRX
Chinese State Banks Do More Than Just FX Intermediation
. @GagnonMacro asked a good question, one that others at Peterson have also raised (and I know from other sources that it can also be traced back to the PBOC), namely aren't the Chinee state banks just intermediating domestic fx...
Iran Could Weaponize Oil Spill to Break US Blockade
Note that the US response to Ghalibaf's threats below is that Iran is three days away from "tank top," as Trump said this morning on Fox News. This means they are running out of oil storage (because they cannot ship due...
AI-Driven Productivity Could Lift 2030 GDP 3.3%
Economists think in a "rapid" scenario where in 2030 "AI outperforms all humans at many tasks, and run businesses at the level of a competent CEO" and robots can "perform nearly all industrial tasks faster than humans", GDP growth would...
$25 Trillion Valuation Would Claim 40% of U.S. Profits
Elon probably has difficulties with arithmetic, but I don't. At $25 trillion, assuming a price-to-earnings ratio of 20 (which is historically very high for a mature company), that implies annual profits of $1.25 trillion, about 40% of all after-tax U.S....
Adidas Ends Nike’s 2‑Hour Marathon Quest
Ten years ago, Nike started a marketing campaign to break the 2-hour marathon barrier. Today, Adidas just did it. Below, a timeline of the decade-long sportswear battle started by the swoosh but finished by the stripes with Sabastian Sawe's London Marathon...
Build Your Online Presence Before Google Finds You
When someone Googles your name, what comes up is your real application. Build that before someone starts looking. A quiet Google result is a missed opportunity every single time.
Rate Holds Loom; Guidance Drives Markets Amid Resilient Equities
Here’s the extracted text from the image: ⸻ The calm before the storm is here 🌊 → 5 central bank rate decisions → US advanced Q1 GDP → PCE deflator (the Fed’s favorite inflation gauge) → Eurozone inflation data → Iran headlines still in play None of the...
United Fired Injured Flight Attendant Despite Extra Return Year
United Told A Flight Attendant Injured On A Trip She Had An Extra Year To Return — Then Fired Her Anyway - View from the Wing https://t.co/HbQdNEVV0T
Warsh Confirmation Sets Stage for June Budget
Now that Warsh is going to be confirmed. Assuming Powell resigns Governor that day. (as he should). Warsh will vote for a cut in June. Waller, Williams, Miran or someone like him & Bowman make 5 votes for...
Ask a Forward‑looking Exit Question to Close Deals
Hot take: the best AEs I know spend more time on their exit question than on their entire demo. The exit question is what you ask in the last 90 seconds of every call. Most reps end with "does that make sense?"...
Syrian Investors Leverage Trump Brand to Sidestep Sanctions
To unlock deals and have sanctions removed, Syrian investors pitched projects tied to the Trump brand name. CORRUPTION AT ITS FINEST. OLD SYRIAN HABITS DIE HARD. https://t.co/Ig4W0PEfSn
Most CEOs Discuss Talent, Few Actually Practice It
“Almost every organization and senior executive talks about ‘talent.’ But only a minority really get their groove on with the subject—i.e., walking the talk with their actions.” 🔍 https://t.co/ikKoUjyesa #leadership #management #talentmanagement https://t.co/FM5NgcYmEO
Business Value Lies in Earnings, Not Just Assets
A business isn't worth its assets. It's worth what those assets can earn, and what they can fetch when everything goes wrong. In good times, the balance sheet flatters. In bad times, it confesses.
Nasdaq Hits Record Amid Geopolitical Tension and Earnings Outlook
My article for the week ahead (and my FOMC scenario table): Nasdaq at Record, US-Iran Unresolved, FOMC and Mag 7 Earnings On Tap https://t.co/XDQ8tBTF50 https://t.co/FrsmP5gFBA
Join Ali Partovi's Summer Residency at Neo
Summer Residency Alert with Ali Partovi Neo
Six Gen Z Myths Leaders Need to Unlearn
Everyone says Gen Z is lazy, entitled, and disloyal. But what if we’ve completely misunderstood them? In this article, I unpack 6 myths about Generation Z—and what leaders are missing about today’s youngest employees. If you lead Gen Z, this may challenge your...