CEO Pulse Videos

My Ear-Piercing Business Brings in $70 Million a Year

The video profiles the founder of an ear‑piercing chain that now pulls in roughly $70 million a year, defying early doubts that the niche could not sustain repeat business. The entrepreneur points to a built‑in pipeline of new customers—newborns, grade‑schoolers, and adults expanding ear stacks—creating a quasi‑recurring revenue model. Funding milestones include a $5 million seed round, a 2021 Series A, and a $20 million Series B later that year, fueling rapid expansion. She emphasizes the emotional payoff, recalling moments when a fresh piercing elicits smiles, clapping, and family celebration. She also stresses that founder credibility should not hinge on gender, urging confidence for all CEOs. The story illustrates how niche consumer services can achieve scale, attract sizable venture capital, and generate substantial cash flow, signaling opportunities for other specialty retail sectors to replicate the model.