‘Influencer Marketing Is Replacing The Role TV Once Played’
Influencer marketing is rapidly eclipsing traditional television as the primary channel for brand building, a trend highlighted at a recent gathering of digital creators hosted by Sunshine Socials. Two young marketers shared data showing that influencer‑driven campaigns deliver higher engagement and more precise audience targeting than broad‑reach TV spots. Despite the shift, many CMOs and brand managers remain skeptical, clinging to legacy media models. The event underscored the urgency for marketers to reallocate spend toward hyper‑niche social strategies.
Why Every Streaming Service Suddenly Wants a Podcast Strategy
Late last year Netflix kicked off a streaming‑podcast rush by striking deals with Spotify and iHeart Media to host popular shows as video series. Since then, Tubi, MS Now, Roku, Amazon and others have announced multi‑million‑dollar partnerships or acquisition talks to...
What Most Brands Get Wrong Measuring Influencer Marketing ROI
Influencer marketing ROI should be measured by engagement, user‑generated content, intent signals, and retail impact rather than mere impressions. Brands that focus on engagement rates above 1% and total interaction volume capture genuine consumer interest. Leveraging UGC not only reduces...
Livid Pulls In $10M Funding
Livid, an ad‑free video hosting service aimed at creators and small businesses, announced a $10 million funding round on April 8, 2026. The capital comes from investor Geige Vandentop and Dan Briggs, co‑founder of StreamYard, which Briggs sold to Hopin for $250 million before...
“The Rate of Change Is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Nick Fletcher, SVP EMEA at Rakuten Advertising, warned that the pace of change in digital marketing is now exponential, driven by AI‑powered consumer tools and fragmented journeys. Marketers are struggling with unclear signals as traditional deterministic tracking falters, prompting a...
Go Behind the Scenes with Germán Garmendia in YouTube’s New Channeling Series
YouTube’s new Channeling series spotlights Chilean creator Germán Garmendia, highlighting his journey from scripted comedy on HolaSoyGerman to the spontaneous gaming format of JuegaGerman. In 2024 he became one of the first Hispanic channels to surpass 50 million subscribers, earning the...
Video Startup Livid Raises $10M From StreamYard Founders, Targets Vimeo Users With New Hosting Platform
Livid, an ad‑free video‑hosting platform for creators and small businesses, raised $10 million from StreamYard co‑founders Geige Vandentop and Dan Briggs. The funding follows Bending Spoons' acquisition of Vimeo and subsequent layoffs that left many Vimeo users seeking alternatives. Livid introduced...
APM / Streamguys Join to Launch New Marketplace for Podcasting and Livestreaming
American Public Media (APM) has teamed with streaming specialist Streamguys to launch the Inform Media Network, a private marketplace for digital underwriting and sponsorship across podcasts and livestreams. The network already includes at least 30 non‑commercial stations, delivering roughly 55 million...
Patreon Says Podcasters Earned $629 Million in 2025, Up 33%, as Platform’s Biggest Content Category Keeps Growing
Patreon reported that podcasters earned $629 million in 2025, a 33% year‑over‑year rise, making podcasts its top‑grossing category. More than 47,000 creators now earn on the platform, supported by 7.6 million paid memberships. The company’s 10% fee model and new podcast tools,...
Podtrac Top U.S. Podcasts for March Remain Steady
Podtrac’s March 2026 U.S. podcast ranker shows little movement, with NPR’s “NPR News Now” holding the top spot for a second straight month. DailyWire’s “The Ben Shapiro Show” advanced to #6, while “The Dan Bongino Show” slipped to #11. NPR’s “The...
Black Effect Podcast Network Welcomes Winner of “Pitch Your Podcast”
iHeartMedia and Charlamagne Tha God’s Black Effect Podcast Network have added "The Black Mother Wound Podcast" as its newest show, crowning it the winner of the 2025 "Pitch Your Podcast" contest at the Black Effect Podcast Festival. Hosted by Jennifer Arnise, the series...
Well Spirit Collective Bets That Trust Outlasts Scale in the Wellness Creator Market
Well Spirit Collective, a women‑owned, BIPOC‑led Los Angeles agency, prioritizes selective partnerships over volume, believing trust outweighs scale in the wellness creator market. COO Haley Oberon, who joined in 2021, has grown the firm by refusing misaligned deals, even when...
How Shady Dnaf Turned a Snapchat Bet Into a $23M Creator Economy Exit
Amsterdam entrepreneur Shady Dnaf sold his Snapchat‑focused Sunny State Agency to Bent Pixels for over $23 million. The acquisition merges Bent Pixels' YouTube‑centric brand network with SSA’s short‑form distribution, creating a 850‑creator platform that generates 6 billion monthly views. Post‑deal, Dnaf joins...
From Printing Press to Podcast to Digital Mind: Delphi CEO on the Next Form of Media
Delphi, founded by Dara Ladjevardian and backed by Sequoia, Founders Fund, and Lux Capital, offers creators a platform to build AI-powered digital versions of their minds. By ingesting existing content—videos, podcasts, documents—the system creates a conversational interface that answers questions...
Creator Television to Launch Pickleball Tour at VidCon Anaheim, Testing Live Event-to-Streaming Format
Creator Television, the creator‑focused streaming network owned by Sabio Holdings, will debut the Creator Pickleball Tour at VidCon Anaheim from June 25‑27. The three‑day activation features a 16‑player creator tournament in front of more than 55,000 attendees and will be...
Ozen Launches PodcastBot.ai : Turning Live Radio Into On-Demand Podcasts
Ozen.fm unveiled PodcastBot.ai, an AI‑driven platform that automatically converts live radio broadcasts into polished, on‑demand podcast episodes. The service captures live streams, applies AI processing—including transcription, ad detection, and music removal—and publishes multilingual podcasts within minutes. By turning fleeting airtime...
Podscribe Announces SiriusXM Radio Airchecks, Podcaster Logins, and Automated Pixel Email Scheduling to Enhance Audio Attribution and Reporting
Podscribe unveiled three major upgrades—SiriusXM Radio Airchecks, automated pixel email scheduling, and podcaster‑specific logins—to tighten audio ad attribution and streamline reporting. The SiriusXM aircheck feature delivers verified, timestamped proof of ads on satellite radio, closing a long‑standing measurement gap. Automated...
Ausha Expands Its Growth Suite with Paid Visibility Ads on Spotify and YouTube – Open to All
Ausha announced the beta launch of Ausha Visibility Ads, a paid promotion tool that lets podcasters run campaigns directly on Spotify and YouTube. The solution builds on Ausha’s existing Podcast Search Optimization technology and incorporates Base for Creators’ ad‑tech platform....
The 10 Fastest-Growing U.S. Instagram Accounts of March 2026
March 2026 saw a surge of Instagram follower gains among U.S. celebrities and brands, led by Megan Fox’s 2.8 million new followers after a high‑profile comeback. Event‑driven accounts such as Jason Derulo, Alysa Liu, and “The Tonight Show” each added over a million followers,...
CBS Is Basically Leasing the Late Show Slot to Byron Allen
CBS has entered a time‑buy agreement with media entrepreneur Byron Allen, handing the network’s former Late Show slots to his productions, *Comics Unleashed* and *Funny You Should Ask*. Under the deal Allen pays CBS tens of millions of dollars and...
Walter Kolm’s Blueprint for Latin’s Global Domination
Walter Kolm, CEO of WK Entertainment, is redefining Latin music management by blending data analytics with global touring and brand partnerships. He recently launched a joint‑management deal with Massivo Entertainment to expand Puerto‑Rican star Farruko’s international presence using a 360°...
Sony Music Publishing UK and Second Songs Sign Olivia Dean Co-Writer Bastian Langebaek to Global Deal
Sony Music Publishing UK, together with joint‑venture Second Songs, has signed Copenhagen‑based songwriter and producer Bastian Langebaek to a global publishing agreement. The deal reunites Langebaek with A&R veteran Mark Gale, who first signed him at Universal Music Publishing Group eleven...
The Secret Lives of Mormon Momfluencers
Despite representing only 2% of the U.S. population, members of the Church of Latter‑day Saints dominate the influencer landscape, especially among “momfluencers.” Journalist Fortesa Latifi explains that early internet adoption, doctrinal encouragement of family values, and direct financial payments from...
Publishers Get a New Revenue Line as Brambles.ai and Shopnomix Bring AI Commerce Into Editorial Content
Brambles.ai and Shopnomix have partnered to embed conversational AI shopping directly into editorial content, allowing readers to discover and purchase products from over 50,000 brands without leaving the page. The integration combines Brambles.ai’s on‑page chat interface with Shopnomix’s product data,...
New Matchmaking Platform Sail.game Launches to Combat "Discovery Fatigue" Between Developers and Publishers
Industry veterans Vladimír Geršl and Guillaume Jamet have launched Sail.game, a curated matchmaking platform that connects game developers with publishers. In early access the service logged over 13,000 interactions and onboarded more than 200 verified publishers. Developers pay a €99...
Instagram Looks to Grow Notes Engagement
Instagram is expanding its Notes feature so that any follower, not just mutual connections, can view a creator's brief comments. The change follows strong adoption among teens, who post ten times more Notes than older users. Earlier attempts to place...
YouTube Expands Media Kit Insights and Adds AI Tools
YouTube has upgraded its Media Kit, now including family‑status and household‑income metrics to give creators richer audience demographics. The enhanced kit helps creators produce data‑rich PDFs for brand‑sponsored deals. In parallel, YouTube’s Create app gains Google’s Nano Banana AI image‑generation, letting...
Podchaser Releases March “Power Score,” Measuring Post-Launch Succeses
Podchaser has launched its first Power Score, a numeric ranking that evaluates podcasts released in the past month based on audience growth, engagement and distribution reach. The March edition named "The Book Club" as the top‑scoring show with an 81...
YouTube’s New TV Tools, Prompted Playlist on Spotify, & More
YouTube unveiled a suite of TV‑focused tools, including the FAST‑style “Stations” channel launching with Coachella coverage and a “TV Companion” feature that links smartphones to smart‑TV playback and comments. The platform also extended its Ask chatbot to smart TVs, aiming...
YouTube, CBS Sports and The Walt Disney Company Are Among the 2026 Digiday Video and TV Award Winners
The Digiday Video & TV Awards 2026 honored brands that are reshaping video through technology, creator collaboration, and immersive storytelling. YouTube took home Best Digital Video Platform and Best UGC Integration, highlighting its global scale and community‑driven content. CBS Sports HQ...
Isabel Klee’s ‘Dogs, Boys and Other Things I’ve Cried About’ Lands At UCP
Isabel Klee, a social‑media star with roughly two million followers, is turning her debut memoir *Dogs, Boys and Other Things I’ve Cried About* into a television series after Universal Content Productions (UCP) secured the rights. The book, slated for an...
Bobbie's Chief Brand Officer on the Cardi B Partnership that Sparked a Cultural Conversation
Bobbie teamed with Cardi B as its "Chief Confidence Officer," launching a bold campaign that lifted brand awareness 16% in the first week and drove a 195% surge in Net Promoter Score among Gen Z parents. The partnership sparked a cultural conversation...
50 Cent Documentary Series Set At Hulu
Hulu has green‑lit a three‑part documentary series on rapper‑entrepreneur Curtis “50 Cent” Jackson, reportedly paying $75 million for the project. The series will trace his journey from Queens streets, through a near‑fatal shooting, to his record‑selling music career and expansion into television...
Influencer Collabs Account for 50% of an Indian Soundtrack’s Promotional Budget, Says Report
Indian film soundtrack promoters are allocating roughly half of their promotional budgets to influencer collaborations, according to a recent Economic Times report. Paid YouTube advertising has slipped to about 30% of spend, while the remaining budget supports audio‑streaming discoverability. Promotion...
NAB Show: Beeble Expands AI Production Workflow With Background Remover
Beeble announced the launch of Background Remover, an AI‑powered rotoscoping tool, ahead of its NAB Show appearance in Las Vegas. The web‑based service can generate clean alpha mattes in seconds, handling complex motion, hair and blur. Users may batch‑process up...
ASUS Expands ProArt Ecosystem with High-Speed Router and Multi-Gig Switch
ASUS has expanded its ProArt line with the PRT‑BE5000 router and PQG‑U1080 switch, targeting creators who need high‑bandwidth, low‑latency networking. The router delivers dual‑band Wi‑Fi 7 with up to 5 Gbps throughput and dual 2.5 Gbps WAN/LAN ports, while the switch provides eight...
Amagi Launches New Tool to Help Stations Turn Newscasts Into Social Clips
Amagi introduced Newspulse, an AI‑driven platform that turns live and archived news broadcasts into ready‑to‑post social media clips. The system automatically identifies story segments, reformats video into multiple aspect ratios and adds captions and platform‑specific metadata. Human‑in‑the‑loop controls let editors...
AfroAnimation Summit Is Quickly Emerging As A Major Talent Pipeline
The AfroAnimation Summit, launched in 2021, has rapidly become a central hub for animation, gaming and digital media talent, especially for Black and Brown creators. Attendance surged from 1,700 in its first year to 4,700 by the second, prompting major...
Actor and Podcaster Michael Rosenbaum Relaunches Hit Show ‘Inside of You’ On Daylight Network With Brand New Look
Actor Michael Rosenbaum has partnered with Daylight Media to relaunch his interview podcast "Inside of You" under a fresh visual brand, adding the Smallville‑focused show "Talkville" to the creator network. The rebrand, featuring new cover art and a multi‑channel rollout,...
Inside Walmart’s Creator-Driven Social Commerce Playbook
Walmart is building a creator‑driven social commerce engine that blends shoppable ads, influencer networks, and AI‑powered trend tools. The retailer treats social platforms as search venues, targeting Gen Z and millennial users who spend hours daily online. Its Walmart Creator program,...
Source Media Group Launches YouTube Golf Network With Bryson DeChambeau, Grant Horvat
Source Media Group has launched Source Golf, a YouTube‑based network that bundles existing content from top golf creators such as Bryson DeChambeau (2.6 million subscribers), Grant Horvat (1.6 million), and the Bryan Bros (800 k). The platform sells advertising against these pre‑existing videos, eliminating the...
Instagram Now Lets Creators Tag Affiliate Links Directly in Reels
Instagram is rolling out a new feature that lets creators tag shoppable products directly in Reels, supporting up to 30 items per video. Creators can add products by pasting affiliate URLs or selecting items from a brand’s Meta commerce catalog,...
When Fashion Influencer Campaigns Go Wrong: How Bad Briefs Break Influencer Collaborations (and How to Fix Them)
Fashion influencer campaigns often stumble not because of the wrong creator, but due to poorly crafted briefs. Vague prompts, over‑scripted captions, and conflicting instructions lead to off‑brand, inauthentic content that frustrates both brands and influencers. The article outlines common brief...
OpenAI Seems to Think It Can Acquire Authenticity and Trust
OpenAI announced the acquisition of the technology podcast network TBPN for a reported "hundreds of millions of dollars," aiming to integrate its editorial team into OpenAI's broader communications strategy. The company pledged to preserve TBPN's editorial independence, positioning the move...
GridBank Raises $6-Million Seed Round to Monetize the Videos in Your Camera Roll
GridBank, a Montreal‑based startup, closed a $6 million seed round led by StandUp Ventures to build a marketplace for user‑generated video clips. The app lets smartphone owners upload authentic short videos, which brands and ad agencies purchase for organic‑looking marketing campaigns....
The Scandal of the Sharenting Economy
Family‑centered content creators, or “momfluencers,” monetize everyday childhood moments through brand partnerships, affiliate marketing, and ad revenue, often generating millions annually. The industry faces serious ethical concerns, including exposure to pedophiles, AI‑generated child sexual‑abuse material, and the exploitation of children’s...
Asmongold Gets Banned on Twitch for a Week over ‘Third Worlders’ Remark
Popular Twitch streamer Asmongold received a one‑week suspension after calling viewers “illiterate third worlders” during a livestream. He claimed Twitch applied a double standard, arguing similar remarks about Americans would not be punished. The ban sparked a divided response on...
Scott Dettrick: Everyone’s a Creator Now. So, Let’s Make It Mean Something
Scott Dettrick argues that the creator economy is reshaping how ideas are produced and consumed, with anyone able to launch a brand or cultural moment from a phone. He highlights examples like Australia’s Aunty Donna and Korean influencer YUQI, showing...
Picsart Now Lets Creators Make Money From Their Designs
Picsart, the AI‑powered design platform with 130 million users, has unveiled a creator monetization program that lets any user earn money by posting campaign‑specific content on social channels. Payouts are calculated from views, comments, shares and reach, and creators can monitor...
Mike Mignola Reveals New Graphic Novel 'Uri Tupka and the Devils'
Mike Mignola’s new graphic novel "Uri Tupka and the Devils" arrives on November 16, 2026, published by Dark Horse Comics. The 104‑page hardcover continues the "Lands Unknown" anthology, following Uri Tupka’s quest for pre‑creation secrets after the events of "Uri...