Tired of Meta‑only Advice; Want Alternatives for Growth
It is SUCH a bummer that every person I talk to tells me the only real path to meaningful audience growth is via Meta ads. I would rather give my money to *any* other platform.
Consistency Beats Constant Creation in Reel Strategy
Indie author trial reels testing mode has commenced… (does that sound official enough? 🤣) Instead of constantly creating new reels, I’m testing something different: → Same 5 reels - to the same book → Same proven caption → Same Cover Image → Posted...
Bestselling Authors Reveal Top Writing and Marketing Secrets
My friend Jay Clouse spent 3 days with 10+ NYT bestselling authors: James Clear, Vanessa Van Edwards, Amy Porterfield, Nir Eyal, Sahil Bloom and several other successful authors were there. He recently published a podcast sharing the most valuable writing and marketing...
Outdoor Media Summit Seeks 2026 Speakers Across Industries
The Outdoor Media Summit is looking for speakers for 2026 🎤 They’re open to pitches from traditional media, entrepreneurs, content creators, and marketing professionals. These are the types of opportunities I share on my Substack 💻
Retention After Learning Hinges on Community, Not Content
I've been thinking about the point at which a community member has essentially got what they paid for. They've completed the course, they know the fundamentals, and there's no obvious reason left to stay. How do you retain them? It's a...
Replies Boost Followers: End Posts with a Question
We analyzed 21,864 Threads posts last month. Creators who got 500+ replies grew 10% in followers. Likes are nice. Replies move the needle. If your posts aren't getting replies, add a question at the end. Simple.
DualShot Captures Portrait and Landscape Simultaneously, but Framing Matters
I tested the DualShot app this weekend — it lets you capture content in portrait and landscape mode all at the same time It's pretty amazing if you're trying to record for both types of video but it does take some...
Distribution Beats Product: Build Your Brand’s Delivery Engine
Build Scalable Distribution The best brand in the world dies in obscurity without distribution. Amazon didn't win with one great product. They built the engine to deliver everything, everywhere, consistently. Your personal brand needs the same infrastructure.
Short‑Form Content Drives 15× Weekly View Surge
I simply decided to make short form content again and we are 15x the views week over week. Literally 10s of millions more Return of the King
AI Empowers Solo Creators, Sparking Long‑Tail Product Boom
We're now seeing legitimately useful products launched almost daily by individuals or small teams using AI, not venture funded startups. Some recent examples: @MattHartman's Ghost Pepper @bensig and @MillaJovovich's MemPalace @garrytan's Gstack The explosion of the long tail feels imminent...
Claude + Pixa Auto‑Creates Ads, No Manual Work
Claude just added a creative team. If we connect it to Pixa, it can generate ad creatives whenever you need them. That means no more jumping between tools or doing manual work.
Spotify Adds AI Podcast Playlists for Premium Users
This will be interesting to test out. I listen to a lot of podcasts... I've used "Prompted playlists" for music but now it can work for podcasts -> Spotify expands Prompted Playlists, its AI feature for creating playlists, to ...
AI Influencers Will Outpace Humans, Dominating Brands by 2028
By the end of 2026, an AI character will have a more loyal fanbase than 99% of human influencers. By 2028, brands will spend more on AI influencers than on real ones. What shocks me the most is FanproStudio ability to...
Inside SXSW: Pop Trends, Marketing & Streaming Royalties
had a fun chat with @popsamcam at SXSW about all the latest trends in pop music, artist marketing, and streaming royalties. managed to get references to robyn, rosalia, charli, britney, & audrey hobert in there, too. https://open.spotify.com/episode/7xWxyeYptPs3LV9xuG1S9j
Pitch Spotify Playlists Correctly: Avoid Common Mistakes
Want your song on Spotify playlists? There's a right way to pitch — and most artists are doing it wrong. Here's the step-by-step breakdown. https://t.co/lPCJKuGHtP
Two Low‑Cost Newsletter Platforms That Work With BookFunnel
I did a little research today to see what newsletter platforms integrate with bookfunnel and don’t require your left arm and right shoe to afford. I found 2. Now I don’t have experience with these companies but they are legit. Email...
Turn Top LinkedIn Posts Into Endless Scheduled Variations
Remixing your greatest hits has never been easier. https://t.co/kiPTom1dLi's Chrome Extension: 1) Pulls your successful posts from LinkedIn 2) Analyzes the bangers 3) Gives you 4-5 different alternatives in your voice 4) Lets you schedule them to go live in the future Create once. Distribute...
AI Dismantles Agency Middlemen in Creator Economy
The creator economy just had its Uber moment. 30% agency cuts on a $5,000 brand deal = $1,500 gone to someone who forwarded three emails. An AI that knows your niche, pitches brands, and handles your inbox for free for a month...
Use Bonus Scenes to Grow Your Author Newsletter
How to build a newsletter when you’re just starting as an author… I will always suggest adding bonus scenes to the end of your books to newsletter build. It builds your list with organic, already invested readers… But what if...
AI Generates 500+ UGC Videos Daily, No Camera
R.I.P. manual UGC creation. OpenCreator + OpenClaw = 500+ videos/day without touching a camera. One prompt and my bot cranked out multiple UGC videos. No filming, no actors, just done. https://t.co/1wYMz6Z76I
Audience Size Matters Less than Conversion Efficiency
Honest question - how many of your followers actually became customers? I've seen people with 100k followers struggle to find clients. And I've seen people with 2k followers absolutely printing money. The difference was never audience size.
Trend‑jacking Boosts Visibility, but Kills Real Alpha
There’s this strategy called “trend jacking”, whereby influencers discuss whatever theme is popular at any given time. By discussing popular topics, you’ll show up on people’s timelines. But obsessing about the topic du jour is also a terrible strategy for generating...
Turn 25k Posts Into Auto‑Generated Podcast Instantly
You can't read 25,000 posts a day, synthesize them into a web site. Then make a podcast automatically. Mine can: https://t.co/8L5xphk0qQ There is a Notebook LM button at the bottom. It will put a script into your memory. Go over to...
David Katunaric’s Substack: Concise, High‑Performance Success
So impressed with @david_katunaric, and what he’s doing with his Substack. To the point and killing it, in terms of his performance.
Holistic Influencers Exploit Fear, Selling Unproven Supplements
Why do people buy into holistic “medicine/healing” influencers? They are legit the biggest grifters on social media. Most recent example was one convincing people boxes of ticks were being left around farms but refused to provide evidence to back up...
Free BX Academy Webinars Elevate Creators to Professionals
I have noticed the need for more professional development within our community. Whether you're aiming to do content creation and influencing part-time or full-time there are industry standards and unspoken rules all brands and agencies except creators to adhere to....
AI Creates Original Episodes in Days for $200
One Piece. 26 years. $300,000 per episode. A factory running 10–20 episodes in parallel just to stay on schedule. AI does the same in 2 days for $200. And with Higgs' built-in Seedance 2.0 copyright checker, every frame is original. No stolen...
Scheduling Trial Reels Makes Frequent Posting Viable
I have been SO hesitant to test out a full strategy with Trial Reels. A lot of people have said you find success when you are posting to it 2-10 times a day... and I just don't have time for that...
Notice the Tone of Reply Rights in Story
You'd do well to read this story - and particularly the tone and tenor of the right to replies in brackets throughout https://t.co/UdXC5PzYIP
Earn 70% Profit by Monetizing Social Media Opinions
If you want to start a business that makes money, the simpliest is a posting opinions on social media where you have no overhead, no employees; just a smartphone or laptop. Pay corp tax but generally keep 70% of the revenue.
YouTube Expands AI Likeness Detection, Backs NO FAKES Act
At @YouTube, we're expanding our automated likeness detection technology to help prominent figures manage unauthorized AI-generated replicas. We’re also proud to work alongside Congress in support of the NO FAKES Act to establish a federal property right that protects your...
Twitch‑Minecraft Sponsorship Opens to Partners and Affiliates
Twitch and Minecraft are teaming up for a major campaign. Twitch Partners and Affiliates can access a Minecraft Sponsorship (the first time Affiliates are eligible). Partner offers are good (~$1+/CCV/Hour). Affiliate offers are okay. > https://dashboard.twitch.tv/monetization/sponsorships
Instagram Launches TikTok‑style Shop, Reshaping Influencer Marketing
Instagram just copied a big TikTok feature. Meta now has their own TikTok Shop. It’s either gonna ruin Instagram… Or revolutionize Influencer Marketing… https://t.co/wnlWi5RDr7
Morphic's Workflows Turn One Image Into Animated Video
Holy sh*t. Dropping one image in and watching it automatically predict 9 scenes, upscale every frame, animate them, and stitch together a compiled video 🤯 @Morphic just dropped ‘Workflows’. You bring the image. It handles everything after. Following closely 👀
Gamma Imagine Creates Professional Visuals Instantly, No Designer Needed
🚨 Gamma just made hiring a designer for every presentation completely unnecessary. It's called Gamma Imagine and it turns any idea into a professional visual in seconds. No design skills. No tool switching. No templates. https://t.co/Oq0aigotqu
Measure Conversions, Not Likes: Move Audiences Forward
The most important analytics for creators: Not: • Likes • Followers • Comments But how many people you move to the next step. The: • Stanger to a follower • Follower to a lead • Lead to a client Focus on those numbers
YouTube Launches 24/7 “Stations” Via Coachella TV
YouTube introduced Stations, a FAST-style feature that lets creators turn playlists into 24/7 linear streams of their content. 📺 The company will debut the feature as part of its Coachella streaming experience through Coachella TV. The channel will enable viewers to tune...
HarperCollins Turns Books Into AI Shorts, Pays Authors
HarperCollins is turning authors’ books into AI YouTube Shorts HarperCollins has partnered with Toonstar to turn books into AI YouTube Shorts The launch starts with Lisa Greenwald’s Friendship List series Episodes run 2–10 minutes, targeting young YouTube audiences Toonstar’s CEO says “creator-led,” with authors...
TikTok Deploys AI Detection to Guard Music Rights
TikTok Tackles AI Music Clones With Advanced Audio Detection Tech TikTok has integrated ACRCloud’s detection tech into SoundOn to spot copied music “Derivative Works Detection” flags altered tracks, including pitch and speed changes The system helps artists track misuse, secure credit, and protect...
Advanced Live Class Helps Creators Master Brand Deal Process
Thinking about doing a more advanced 2-3 week live class for creators that have 2-5 inbounds per week from brands. Covering how to assess quality of lead, budget, get brand on a call, put proposal/pricing together after call. Would...
ChatGPT Now Powers Photoshop Edits for Anyone
Adobe added new features for Adobe Photoshop in ChatGPT, inspired by creator requests. Users can ask ChatGPT to change backgrounds, add or remove objects, apply creative effects, and fine-tune lighting and color. This makes advanced editing more accessible to non-designers...
Snapchat's AI Clips Turn Photos Into Paid Video Content
Snapchat launched AI Clips in Lens Studio for Lens+ subscribers, turning single photos into five-second videos, with eligible creators able to earn through Lens+ Payouts. 🤖 It gives creators a faster path to video content while building an incentive structure around...
Quick Collabs Streamline Creator Campaigns with Flat‑Fee Simplicity
LTK announced Quick Collabs, letting creators opt into flat-fee, pay-per-post campaigns that brands can set up in minutes. It reduces the back-and-forth of standard creator campaigns, giving brands a faster path to content and creators a simpler way to pick...
TikTok Rebrands as Full‑Funnel Shopping Destination
TikTok launched a new brand campaign, "Watch it. Love it. Want it.," positioning the app as a full-funnel commerce platform where discovery and purchase happen in the same moment. It is a more ambitious swing than its previous "Don't Make Ads,...
X Appears to Geo‑lock Posts by User IP Region
So many replies like this now that I think it's likely X is indeed locking our posts to our IP geo region/country
Copyright Enforcement Fuels Unwanted Publicity for Underdogs
What I hate about copyright and trademark law is that you're essentially forced by the law to send legal letters, takedown requests and eventually sue If you don't, whatever rights you own are invalidated in court whenever you do really need...
Creators' Rights Claim Masks Push for Economy‑Destroying Laws
This "creators bill of rights" is nothing but PR slop when the people involved are also pushing laws like KOSA and repealing Section 230, two policies that would destroy the creator economy as we know it.
AI‑Driven Game Jam Offers $20K Grand Prize
🕹️ THE VIBE JAM IS BACK! I present you... 🌟 2026 @cursor_ai Vibe Coding Game Jam #vibejam Sponsored by @boltdotnew + @cursor_ai Start: Today! Deadline: 1 May 2026 at 13:37 UTC, so you have a whole month to make your game! REAL CASH PRIZES: 🏆 Gold: $20,000 🥈...
Newsletter Services Rebrand as Full‑fledged Creator Platforms
All these newsletter platforms have flipped to calling themselves creator platforms. This is great though and makes sense!
Rise of Credential‑less “CopeTubers” Dismissing AI Progress
There is this new trend of "experts" on YouTube who's schtick is to get lots of views by going against whatever progress and new ideas are being developed In this case AI data centers in space The other guy who's constantly joking...