X Launches Creator Product to Boost Brand Ad Spend
Scoop: X (as in, this platform) is making a major creator push, rolling out a new product meant to entice big brands to spend more on ads, and to funnel more cash to creators in the process.
YouTube Expands AI Search Features to TVs and Consoles
YouTube adds conversational search, like counts, chapters in descriptions, title cards and more to Smart TVs and Gaming Consoles https://t.co/zg7r09kPuY https://t.co/gRnNql2jm7
Twitch Trials Rotating Leaderboards for Subs, Bits, Clips
Twitch is testing cycling through Gifted Sub, Bits, and Clip Views leaderboards above chat. I've sped it up in the video, but the actual time between scrolls is ~40 seconds.
AI Replaces Creators: Instant TikTok Shop Ads
Ecom creators are getting replaced in real time. TikTokShop + SeedanceAI + @ClaudeCode is a crazy combo. This tool finds winning TikTok Shop products, pulls viral creator ads already converting, analyzes the structure, then rebuilds the ad around YOUR product using AI. Upload...
Coach Embraces YouTube Long-Form Storytelling to Engage Youth
Brands like @Coach are taking notice of the massive opportunity to build deep, lasting connections on @youtube. They're shifting back to long-form storytelling and partnering with @youtubecreators in a way that's really resonating with people, especially younger generations. https://t.co/ToH7GWDIfG
Inside the StreamElements Mystery: Facts, Gaps, and Future
What's going on with StreamElements? Let's go through the details we know, what we don't, some tertiary details that add context, and what may come next. https://www.youtube.com/watch?v=BpXbRWDPAhc
AI Design Suite Replaces Adobe, Creates Brand Assets Instantly
I'm canceling my Adobe subscription after testing this. Skywork just stacked GPT-Image-2 + Nano Banana 2 into one design workspace. No Photoshop. No Illustrator. No designer. Posters, logos, and full brand kits in seconds. Here's how it works ↓ https://t.co/kcLAbDY0rY
AI‑Powered Drama Studio Launches on Topview for Mobile Storytelling
🚨 Mobile-first storytelling just got a cool upgrade. Drama Studio is now live on @TopviewAIhq, the world's very first AI-native episodic short drama creator. → You bring the story prompt → Topview handles casting, dialogue, voice, and editing 👀
ESPN's YouTube Clip Crew Generates Billions of Views
ESPN’s YouTube Clip Crew Built an Empire With Billions of Views https://t.co/h4m1USs4R8 via @sportico @JacobFeldman4
Consolidate AI Video Tools to Keep Momentum
Stop using 6 different AI video tools. I know you think you’re fine. I know you think switching tabs is “part of the workflow.” That’s not what actually kills momentum. The problem isn’t AI video quality anymore. It’s access. GlobalGPT just quietly added Seedance...
Creators Reveal Strategies to Crack the $1M Milestone
How do you actually break through $1M as a creator? This podcast is a masterclass on just that. @grantbaldwin sold tens of millions through The Speaker Lab. @Harris_Bryan scaled Growth Tools past $2M. Search "Nathan Barry Show" to watch my conversation with them. https://t.co/hnlsi2qDXj
Minimax Hub: All‑in‑One AI Studio, 3× Cheaper
Minimax Hub just became the Claude of AI video. One desktop. Every model. 3x cheaper than Seedance. Image gen, video, audio, agents, light studio and all in one canvas. No more juggling 6 tabs and 4 subscriptions. Here's everything you need to know:...
YouTube Announces New Exclusive Shows at Brandcast Upfront
.@YouTube Unveils Exclusive Shows From Alex Cooper, Trevor Noah, Kareem Rahma and More at Brandcast Upfront https://t.co/Vn78Oyb0hE via @Variety
Twitch Opens Immediate Monetisation for UK Creators
Twitch Launches Monetisation Features for Creators in the UK Monetisation tools are now available from day one (no Affiliate/Partner gatekeeping) UK creators can access Subs, Bits, emotes, Channel Points much earlier in their journey This massively lowers the barrier to entry — you...
TikTok, FIFA Enlist Creators for Fan‑led World Cup Coverage
TikTok and FIFA tap creators to reshape World Cup 2026 coverage ⚽️🏆 @TikTok and @fifaworldcup have launched a Creator Correspondents program for World Cup 2026 30 creators across 11 countries will deliver fan-led, behind-the-scenes coverage The initiative builds on partnership to drive match...
Claude Now Powers OmniSocials: 10‑platform Posting, No Pricey Tools
Holy shit... someone made it work that I can integrate a social media manager inside Claude It's called OmniSocials and it lets Claude draft, schedule, and publish to 10 platforms from a single command. No Hootsuite. No Buffer. No $200/seat pricing. Here's everything...
Brands Can Pre‑Invest in YouTube’s New Creator Shows
Tomorrow at #Brandcast, we’re unveiling our first-ever slate of Creator Shows. YouTubers are the new stars and studios. To ensure @youtube remains the home for their most ambitious projects, we're shifting our model to connect @youtubecreators and brands more directly....
From Twitch to $7.5M: Maya Higa’s Global Impact
Maya Higa's TED Talk is now available. The 10-minute talk covers how she got started on Twitch, has raised over $7.5M, reached millions globally, and how @alveussanctuary is the wildlife sanctuary you can visit from anywhere.
Enhanced Games Inks $10M ZOOP Partnership for Global Streaming
Enhanced Games Secures $10 Million Partnership with ZOOP @ZOOP, the new social platform redefining creator-driven media, has signed a landmark $10 million partnership deal with $ENHA becoming the Official Creator Platform and Founding Partner of the inaugural @enhanced_games taking place May...
From Near‑Failure to $13K: Writing Business Takes Off
In the last 6 weeks, this writer has: • Made over $13,000 • Doubled his income • Gone full-time on his new writing business But these wins almost didn't happen: https://t.co/pddmTwYWzA
Sharing Japan Footage as X Boosts Video Visibility
I heard X was upranking video posts, so here's a video I took in Japan recently https://t.co/riXP8gk2hM
YouTube Powers Hollywood’s New Creator-Driven Startup Economy
At last week’s @MilkenInstitute’s Global Summit, I joined a panel about the future of the entertainment industry with moderator @JBoorstin. We talked about how @youtube has a unique seat at the intersection of technology, the creative industries, and the largest creator...
Distribution Beats Moats: Writing for Personal Growth
Had an awesome time with @mijustin and the rest of the panel talking about whether it’s true that “distribution is the new moat” and the best way to write for personal development: https://t.co/Xg8E9ba3UP
YouTubers Need Millions of Views and Consultants to Earn
YouTube creator pay is based on views. That means even the most popular stars have to ensure their new content is watched by millions to keep $$ pouring in. Those creators don’t do this alone. Here’s our feature on the business...
Stopping Solo Courses Because They're Too Effective
I’m discontinuing all of my standalone courses. 😬 And it's not because any of them are outdated or “stopped working.” Honestly, it's the opposite.
Top YouTuber Hosts Advertiser Event Amid Upfronts Week
Scoop: As the TV world amasses in NY for Upfronts week, the world's biggest YouTuber is throwing his own shindig to woo advertisers. Details: https://t.co/lo6bZMGakz
Google Tests Gemini Omni: AI Video Remix and Editing
🚨 Google is reportedly testing a wild new video model: Gemini Omni. Here is what you can do: > Remix existing videos > Edit footage directly inside the chat > Tap into ready-made templates Basically looks like nano-banana for video 👀 https://t.co/IZ7V8YmDVA
Saramonic Air SE Delivers Football‑Field Range Wireless Audio
Saramonic Air SE wireless microphone review, including tests and audio demo. This compact wireless lav mic system keeps a strong connection at distances beyond the length of a football field, giving vloggers tons of flexibility. My review: https://t.co/9xHsO8Xw7a #microphone https://t.co/LGrj3Xvmlq
Substack
"The reporting seems to indicate Substack hasn’t yet hit 6 million paid subscribers... the company announced 5 million paid subscriptions in March 2025 — a shocking jump at the time, since it had revealed just a few months earlier that...
Don Lemon's Lemon Media Hits 10M, Expands Team
NEW: Don Lemon is expanding Lemon Media Network, his independent media co, which he says has surpassed 10 million followers across all social platforms… • McKinsey alum Douglas Robins is joining as Director of Operations. • Spectrum News alum Daniel Grimes is...
One Year, 15 Posts, 1K Substack Subscribers
Sharing this openly. Maybe a bit corny, but I am proud that I finally got to 1K subscribers on Substack. And I'll be honest. It was harder than I thought. It took me one year. I wrote 15 posts. About 4-6...
Start with Low-Ticket Products Before Chasing High-Ticket Offerings
6 digital products to take you to $1,000,000 as a writer: 1. Low-low ticket standalone ($49–$99) 2. Low-ticket digital product ($99–$350) 3. Cohort-based experience ($350–$999) 4. Community ($99/month, ongoing) 5. High-ticket group coaching ($3k–$10k) 6. Mastermind ($10k–$100k) Most writers skip to 5 or 6 and wonder why...
Automate Video Creation to Save 10 Hours Weekly
The best AI builders set up systems to help them ship faster. Here's @moritzkremb's system to create short videos that saves him 10 hours a week: 1. Cron jobs scrape ideas from X and YouTube 2. AI generates rough notes for the script 3....
YouTube's $62B 2025 Forecast Proves It's Thriving
Is YouTube dying? $62 billion in revenue in 2025. That's not a platform that's dying. That's one that's just getting started. 👑 YouTube isn't just a video platform. It's the new king of media. 🔥 https://t.co/hoDMm5a8jX
Twitch IRL Takeover Offers Exclusive Chat Badge This Week
Twitch is running an IRL takeover of the site from May 11 to May 17. You can unlock an IRL chat badge by watching IRL takeover content.
Boost Indie Success: Video, Block Toxic, Promote Backlist
Try to do these 3 things this week as an indie author: 1. Post a video talking to your readers. About you. About your book. Anything. It doesn’t have to be perfect. Show them who you are. 2. Block people who disrupt...
YouTube Leads Upfronts, Spotlighting Creator‑Growth Professionals
As the media world descends on New York this week for Upfronts, YouTube will anchor the festivities with Brandcast on Wednesday night. There’s a class of people who make their living working with the most popular creators on the platform to...
Generative AI Reshapes Creator Economy Landscape
The state of #GenerativeAI in the creator economy by Alyssa Mercante @Digiday Learn more: https://t.co/J9d6dsdZYu #AI #LLM #GenAI #ArtificialIntelligence #MI #MachineLearning https://t.co/uSqCzCmfiB
The Internet Rewards Niche Content at Massive Scale
Weekly reminder: The internet lets you be niche at scale (and rewards you heavily for it)
GlobalGPT Launches Open-Access AI Content Suite
Ok this is kind of wild. GlobalGPT just quietly added Seedance 2.0 and Wan 2.7. No invite code. No regional barrier. No waiting list. You can now generate AI ads, comic videos, dance clips, cinematic shots, and running videos from one tab. https://t.co/XaLDs2Qr5c
Twitter Tests Video Duplicate Detection; Earnings Go to Original Creator
X is now testing duplicate detection for videos Earnings will accrue to the original creator, not the account that stole the video
Human Hosts Define Podcasts, AI Strips Their Soul
What makes podcasts special are the human hosts, and producing AI content takes that away. https://t.co/joGgytagm7
Meta‑tools Flood Market, Targeting Self‑coding Creators
Now everyone’s trying to sell vibe-coded tools to people already vibe-coding their own tools. 🫠
Stop Creating Endlessly; Focus on Distribution Too
The old way: Create. Create. Create. Create, The new way: Create. Distribute. Distribute. Distribute. https://t.co/ZmtqSYSZyQ
Treat Your YouTube Channel as a Business, Define Your Why
Treat your YouTube channel like a business from day one. 👀 Not a hobby. Not a side project. A business. Because your why shapes everything. Know your reason for starting. It's what keeps you going when it gets hard. 🎯 https://t.co/yVK0NH1UeH
Top Roblox Developer: The Next Generation's Dream Job
feels pretty clear that being a top Roblox developer is becoming a “dream job” for the next generation
Instagram Pivots to Champion Long‑form Creators for Next Years
Instagram’s VP of Product says she’s thinking about how the platform can best support long-form creators over the next 1-2 years — a complete reversal of IG's previous focus on short-form, shareable content https://liahaberman.substack.com/p/icymi-instagrams-return-to-long-form
AI Founder Shows Personal OS for Emails, Content, Groceries
My next guest, @moritzkremb, is an AI founder who built a personal OS in Claude Code to help with emails, content, and even buying groceries. He walked me through his full setup including all the folders, tools, skills, and routines pictured...
Creator Economy Now Tiered: Elite Signals Drive Success
People think the creator economy is: Post videos that go viral and make money. That was closer to reality in the early days of social media. Today, the creator economy looks more like a layered system. 1- The Elite Distribution Class: Celebrities, legacy influencers,...
Insta360's New Vlog Camera Features Detachable Remote
It looks as though the upcoming vlogging camera from Insta360 will offer a detachable remote control unit. https://t.co/RZCR3W8Oq7