Trust Beats Followers: Small Audiences Drive More Revenue
More Followers ≠ More Revenue Audience size looks impressive. Bank statements stay honest. I’ve seen small audiences outperform massive ones when trust is stronger.
Creators Sign Contracts Blindly—Legal Access Gap Persists
real talk: most creators i work with have never had a single contract reviewed by an attorney. and yet, they've signed dozens. as we've said...that's a gap in the system. legal protection has always been expensive and inaccessible. especially if you're a...
90-Day Blueprint to Land Sync Placements From Zero
Age 42 Still learning Still landing sync placements Here’s how I’d approach sync licensing in 90 days if I had to start over with 0 placements... 0 contacts Let’s break it down 👇🏽
Diversify Streams: Stay Reachable Even After Deplatforming
This is why we stream to multiple platforms. When YouTube deplatforms me, we still have X
AI Avatars Become the New Fake Supplement Influencers
An Amish Avatar and an A.I. Monk Are Pitching Supplements on Social Media “Influencers have long hawked supplements on platforms like Instagram and TikTok. Increasingly, the influencers are fake…” 🤖 https://t.co/1aifYzZbY2
Google Gemini's Lyria Generates Full Songs, Not Just Lyrics
Creating song lyrics with AI is so 2025. Now you can compose entire songs using the Lyria model in Google Gemini. It's pretty darn astonishing. Here's how it works, with sample tracks in a variety of styles: https://t.co/7pNLIXLKWJ #gemini #lyria...
DJI's New Compact Vlogger Adds Battery, Memory, 240fps 4K
DJI's latest compact vlogging camera improves on its already capable predecessor with better battery life, built-in memory, new accessories, professional color profiles and 4K video now up to 240fps. https://t.co/7gVsVMjGoC
Creators Should Skip Managers; Agencies Stifle Direct Deals
99% of creators should NOT hire a manager. I said what I said 😤 https://t.co/74vXsdXPSv
Reddit: The Overlooked Goldmine for Organic Reach
Nobody's taking Reddit seriously as a distribution channel. They should be. Two comments on an AI post a month ago. Didn't think twice about them. Checked today. 19k impressions combined. Organic. Zero effort. Reddit isn't a platform people talk about in distribution strategy. That's exactly why it...
Creators Reject Lowball Deals, Demand Fair Compensation
I received a collaboration offer today: product + $150 for a reel, a post, 3 months of link in bio, collaboration tagging, & draft review. I kindly declined since my rates are much higher. But it made me wonder… are...
Earn From Books with Just $1 Daily Meta Ads
I’m gonna say this with my whole chest… YOU DO NOT HAVE TO Spend $5+ a day on a meta ad. Especially if you’ve never done them before. Especially if you don’t have the funds. I spend $7k a month on...
Know Your Audience Before Crafting Video Ideas
Something people don't talk about enough when thinking about video ideas: knowing your audience well. This title is so good largely because he's calling out the specific scenario his audience is in. https://t.co/fX7JS5Wu4R
Publication Success: 80% Optimization, 20% Content
Have come to the realization that the success of a publication is 80% website/email optimization, 20% the actual content. If you check out Compounding Quality’s Substack, you can tell he gets it. That’s just the reality. https://t.co/4tfh0TgOqb
Edit Only What Changes: Buzzy Redefines Video Workflow
Video editing isn’t slow because of tools it’s slow because of how edits work. Every small fix forces you to reprocess the entire timeline. That’s the inefficiency. Buzzy changes that. You edit only the exact moment you want nothing else is touched. This isn’t...
Twitch Launches Fast‑track Partner Program for Cross‑platform Creators
Twitch has a new recruitment page that fast-tracks creators to get Twitch Partner. Creators with followings on Instagram, TikTok, YouTube, Twitter, or Snapchat are asked to enter their follower counts and usernames. Twitch will then reach out if you are a...
Lennybot Now Lives Inside Substack, Ready for Queries
New: Lennybot now lives natively within my Substack. Trained on all of my ~350 newsletter posts and ~300 podcast interviews. Check it out, ask it a question: https://t.co/3DzeiuQpl6 You can also text or call him anytime: +1 (877) 537-9455 https://t.co/DT4mtt7gtH
Canva Forces AI; Optional Use Should Remain
Canva won't make you use its new AI https://t.co/nvHtdWaBrF < it's probably blasphemy for me to say (and I'll check to see if my badge works tomorrow), but using AI should be *an* option, not the *only* one, in your...
257K Views Per Clip
TBPN's 257K views per clip turned their ad business from $5M to $30M in a single year. I dive into what I call "The Clip Economy" in my latest newsletter: bit.ly/ClipEconomy
Analytics Reveal Audience Gaps, Guide Dual-Format Strategy
Here's how keeping an eye on your analytics, can help you shape your strategy 👇 I was reviewing one of my client's social media performance from their recent launch and we noticed... → Their carousel posts are primarily (we're talking like...
YouTube Adds Playables, Gifts, and Full Audio Library
A few things our @youtube teams launched this week: 🕹️ @youtubecreators can now play select games (Playables) directly from their mobile vertical livestreams, easily connecting with their audiences at any time, any place. 🎁 We're rolling out Gifts to horizontal livestreams...
Billion-Dollar Success Came From Streaming Life Nonstop
Everyone thinks you need a 'brilliant idea' to start a business. But Justin Kan's $970M company started by strapping a camera to his head and live-streaming his entire life 24/7. Here's how a real-life Truman Show turned into a billion dollar...
Consistency Converts; Virality Only Attracts Strangers
Nobody buys from the person they just discovered. They buy from the person they've been quietly watching. Going viral gets you strangers. Showing up consistently gets you buyers. Tracked where every client came from over 12 months. Not one came from a post that went...
Brands Shift to Advocacy-Driven Creator Partnerships
I chatted with @gilliannivy for @adage on why we’re seeing a lot of brands launch more advocacy based creator programs.
YouTube Mobile App Now Supports Timestamped Video Sharing
Small, but great addition -> You can now share a timestamped video via the YouTube *mobile* app - finally https://t.co/Oh7r8BfN1b https://t.co/47TfWrfyHM
Creator Partnerships Drive Explosive Growth, Not Ad Spend
Manscaped sponsored 2,000+ YouTubers, generating 2 billion views in one year and scaling revenue from $3M to nearly $300M. Meanwhile you're complaining about Facebook ad costs while ignoring the massive leverage of creator partnerships.
AI Self‑checks Iterate Outputs for Higher Quality Thumbnails and Titles
When I build skills now I always ask AI to spin up a separate eval agent to do yes/no checks to grade the first agent's output. And if the output isn't "yes" across the board it asks the first agent to...
Canva's Future: Orchestral Harmony, Wedding Creativity, Lagos Vision
Canva Create 2026: What an Orchestra, a Wedding, and a Lagos Wish Taught Me About Where This Platform Is Going https://t.co/GCMOcWexad
Your Email List Outlasts Fickle Platform Algorithms
Every platform changes its algorithm. Every app can disappear overnight. Why your email list is still one of the most valuable things you own as an artist: https://t.co/xPTc9zM3q8
Exploring Course Platforms: Fun, Diverse, and Unexpected
Ok, this is the lineup for my course platform series on YouTube: Course platforms: Teachable, Thinkific, Kajabi, Systeme.io, Podia It's complicated: GHL, Squarespace, ThriveCart Learn, YouTube, Canva Community platforms: Circle, Mighty Networks Values-led: MemberVault The hyped one: Skool I've recorded teachable, kajabi, thrivecart, and systeme so far. I'm having more...
Lock Print Specs Early, Never Change, Build Trust
Publishing limited edition prints? Set all specs in advance including edition size, image size or sizes, margins, what to print it on, printing process, signature location, where it's numbered, if or where to date or title it, COA wording, etc....
Creator IP Emerges as Hot Commodity in Media
I dug into this emerging trend and spoke to smart folks like @denk_tweets, @dcbruck, and others about how Creator IP is a hot commodity right now for @viralnationinc. Key findings ⬇️⬇️⬇️ https://t.co/7wJNmO8Rf3
Netflix Adds New Video Podcasts From Diverse Creators
Netflix Expands Video Podcast Slate With Shows from ‘Rotten Mango’ Creator Stephanie Soo, Evan Ross Katz, NBC News’ Ellison Barber and Magician David Kwong https://t.co/yZeWmsmQ90 via @variety
Repurpose TikTok Shop Content on Meta to Unlock Revenue
If you're pushing on TikTok / TikTok shop but not leveraging that content on Meta you're leaving millions in revenue on the table. Have 2 brands who are using TikTok shop as a content funnel for Meta and it's cruising. Let creators...
Trupeer Finally Captures Messy Ideas, Then Polishes Them
Finally a tool that actually understands the creative process. Messy raw thoughts first, then polish. The charcoal-on-paper feel with those stroke animations and paper textures makes capturing ideas feel so much more natural. Trupeer just leveled up big time. Loving this...
From Newsletter to Six Figures: Nathan Barry’s Side Hustle
Did you know Kit isn't my only business? I started a local newsletter and found the perfect person run it. Marissa Lovell grew From Boise to 24,000 subscribers and crossed six figures. We talk about it the latest...
Lana Del Rey Sings Theme for New 007 Game
Lana Del Rey is set to perform the theme song for the new 007 game First Light. https://t.co/xRA8WztZG5
Brian Williams Joins Netflix for Weekly Podcast
This just in: Brian Williams signs on to Netflix to host a weekly podcast https://t.co/8TbSo9kSEC @latimes
Editing 60‑second Video for Two Hours? It's a Workflow Problem
A two-hour editing session for a 60-second video is a workflow problem, not a skill problem.
Instagram Adds In‑Reel Affiliate Tags, Boosting Creator Earnings
ICYMI: Instagram is rolling out the ability to use affiliate links to tag products in Reels. 🛍️ This removes friction that often comes with creators driving audiences to their link in bio or using comment automations to share affiliate links, likely...
AI Videos Replace Cat Videos as Internet’s New Craze
Instead of creating cat videos, the whole focus is now shifted to creating crazy/funny AI videos 🤦♂️
Twitch Sponsorships Still Underpay Creators versus Competitors
Twitch Sponsorships continue to underpay creators... so sad, after the very fair Minecraft campaign. Twitch: Max $78.72 (Creators usually hit 40-60% of payout.) Sponsorship Platform: $80 Guaranteed (+).
Clips Have Become the Primary Product Driving Reach
Clips are no longer the byproduct of the main product — they’re the main product. No matter the size of the show, they drive the ultimate reach 👇 More in my latest newsletter, "The Clip Economy": bit.ly/ClipEconomy
Transparency: Sponsorship Fuels New AI Project Amid Financial Strain
Why did Scoble sell out? I'm starting to get a lot more sponsors who are willing to pay me to introduce their companies to you. You'll see more later today. I just wanted to say a few words about this. First: thank...
Sock‑puppet Trend Simulators Are Mostly Empty Hype
Is it creepy that there are companies like Chaotic Good Projects out there promising to "simulate trends" with sock puppet accounts. Yes, sure. But, in my experience, they're almost always completely full of shit. https://t.co/GD97cCghhP https://t.co/33zVwVyoVG
From Zero to 10K Followers in 3 Months
I grew the 𝕏 account of @vitaliidodonov from 0 to 10K followers in just 3 months. Lots of people have asked me how I did it. So I just wrote up an entire PDF explaining my strategy. If you want the full case...
YouTube Launches 24/7 Streaming “Stations” For Creators
YouTube is testing Stations, a way for creators to turn playlists into 24/7 streams with live chat, giving them their own version of a FAST channel. 📺 Over 40 artists have tested the feature. YouTube is also. using it as...
Canva Teases Game‑Changing Create Feature Launch Tomorrow
Zach Kitschke CMO Canva with Cliff Obrecht, and Cameron Adams co-founders kicking off with a preview of Canva Create's announcements tomorrow. Very interesting to see the disruption here. (Can't say anything till tomorrow) https://t.co/eLdvW8xiUm
Media Winners Are Creators Who Master the Clip
The winners in media will be creators who can clip. In my latest newsletter, “The Clip Economy,” I explore why: bit.ly/ClipEconomy
Meta's $3B Payout Fuels New Creator Earnings Guide
Facebook shared tips to help creators maximize their earnings via the Facebook Content Monetization Program. 💰 Notable recommendations include creating original content, experimenting with different formats, and leveraging audience feedback. This comes as Meta recently announced it paid out $3...
Rogue‑style Fan Pages Can Drive 100M Organic Views
i interviewed the agency making “fan pages” for brands. secondary accounts that feel more like a rogue employee took over than a strategy. the “arby’s boys” page generated over 100m organic views in the first six months.