Entrepreneurship News and Headlines

Can Everdye Clean up One of Fashion’s Dirtiest Processes?

French startup Everdye has created a room‑temperature, electrostatic dyeing process that can slash energy consumption by up to eight times and cut greenhouse‑gas emissions by 60‑99 percent. The technology uses positively charged pigments that instantly bind to negatively charged fibre sites, then polymerise during drying, delivering colour strength comparable to traditional petrochemical dyes. Everdye’s model requires no new capital equipment, allowing existing dye houses to adopt the method with minimal training. Founded in 2021 from PhD research, the company is scaling primary colours for cellulosic fibres and targeting European markets before expanding globally.