Most founders fail because they target everyone. When you narrow your market, you attract buyers who see your value and stop wasting time on bad leads. Focus on one niche, speak to one problem, and align your offer to one clear outcome. Test, measure, refine, then narrow again based on data. Mass appeal builds noise, focus builds demand.
I was talking to a 7-figure founder recently who was convinced his trend was dying. He has a clothing brand, he rode the wave hard, and did $100K+ months for the first four months. Then in September, his CPA doubled overnight and...
Every SaaS must offer an API to its data & functionality. If you run a SaaS, consider this: eventually, all your serious users will run some kind of agentic tool to get work done. The question is: will you make it easier...
Worst ways to scale past $1M/month: - Protecting the winning formula instead of evolving it - Launching brand-new creative directions without testing them first - Ignoring what your customers are actually telling you - Refusing to test new offers, promotions, or products - Being so...
so much easier to build something new than change something old especially amidst platform shifts, having less change management lets you anchor w/ first principles, ignore sunk costs, and build what you see your industry being 3+ years from now…

Pre-selling funds your product before you build it. Tesla raised $276M in 72 hours from Model 3 deposits and used it to scale production. Oculus pulled $2.4M on Kickstarter and proved demand before a $2B exit. Set 5 to 10% refundable deposits, plan...
A number that keeps me up at night: 534. That's how many people visit BlackTwist from Threads every month. Not from ads. Not from SEO. From Threads itself. People on Threads are talking about us — without us asking. That's the kind of...
Rather than “speed, quality, cost: pick 2”… My sense is: • speed vs quality -and separately- • deadline vs scope -and separately- • turning speed vs scale Thoughts?
The best businesses deliver $4 of value, charges $2, and costs them $1 to do it. This is what Figma did, and therefore why it was worth 50x ARR. And why their customers aren’t upset that they’re so profitable. You can too: https://t.co/HFQMWgThom
Referral programs beat ads on cost and conversions. Your best customers drive growth when you give them a reason to share. Offer rewards for both sides like Dropbox and Uber do. Add simple links in emails, bios, and your site, then track referrals...
Too many people are waiting for: • The perfect offer • The perfect funnel • The perfect moment • The perfect message Meanwhile: Their imperfect competitor is closing clients with a Google Doc and conviction. "Perfect" is the enemy of "profitable"
Some hyper-growth stories are believable. Others are not. Claude / Anthropic is doing crazy revenue numbers and it checks out, literally everyone I know is using it. Other startups claiming “$1 million MRR in 90 days” and nobody I know...
16: No structure 19: Sleeping late, drifting 20: Busy all day, nothing done 21-23: Grinding without direction 24: Started planning my weeks 25: Built a 6 figure online business Productivity really does compound.
The math of getting rich is simple: • Hustle = Linear Income • Systems = Exponential Wealth Most founders choose hustle. Smart founders choose systems.
Entrepreneurs: It's getting f*cking bad out here. Recession type bad. BlackRock just limited withdrawals from their private credit fund and their stock dropped 7% yesterday. If you're not generating revenue right now YOU are in trouble. Raising capital just got significantly harder...
I lost $12k on a product I was 'absolutely certain' would work. Market said no. I tested a 'stupid idea' for $500. It scaled to $80k/month. The market doesn't care about your certainty. Test everything.

Someone asked for transitions in the Subclip.app video editor. Two days later, Samik shipped them. This is how support should be: listening to customers ❤️

A health system once celebrated our Health Tech partnership’s amazing results, and then walked away - all because of the most dangerous word in innovation: “grant-funded.” I've watched more grant-funded pilots quietly die than I care to count. The problem? A...
Founders who just launched their SaaS product, how many paying users do u currently have?
Any metric can be out of whack if the rest of the business model supports it. For example Shopify is objectively a phenomenal business, but their cancellation rate is 7%/mo. That's fatally high… normally. But they have such great NRR for...
If you run a business, you need to see this 👀 @HeyNoahAI is a new assistant built strictly for Founders and Execs, designed to slash your admin and coordination time to absolute zero 📉 Mark your calendars for March 10th, 2026. Grab your...
We are seeing the rise of the full stack entrepreneur. AI is expanding the scope of what an individual entrepreneur can do. She can have the idea. She can test it using a virtual customer panel constructed with LLMs. She...
Success metrics often ignore important aspects like impact, fulfillment, and happiness. Redefine what success means to you and ensure it aligns with your personal values and goals, not just conventional standards. 💡
SpotPay is building the Global Bank Account. One account that lets anyone send, receive, and spend money locally and across the globe. They’re already live in 40+ countries. https://t.co/RSc6UwlrDZ https://t.co/lV8KO2qvrJ
Launches sometimes work. It’s often news when they do, so you think they’re a good idea. It's just: (a) usually they don't work and (b) you need customers every day after and (c) it's a lot of time and energy. Which makes...
AI company founders: Love sharing monthly revenue Love multiplying it by 12 for an annual run rate Hate talking about churn I contribute to this culture by building Senja in public But I’ve tried to paint a more complete picture by talking about the challenges...
@Chase tried to open a bank account for an LLC in person and it didn’t work. We couldn’t get through the NAIC chooser after almost an hour with your employee. Went to a different bank where we set...
This is one of the smartest design choices I’ve seen in a long time. Most people are just building another app. But Hey Noah asked, “What if we just used texting?” I just joined the waitlist: https://t.co/is6PZuYF0b
Most founders think of product-market fit as binary. You have it or you don't. That framing causes a lot of unnecessary anxiety. PMF is a spectrum. You move through stages, and each stage has different work. The question isn't "do I have PMF?" It's...
Scout Out (@scoutoutai) is building AI-powered project management for residential contractors — handling estimates, docs, and job admin so they can keep their hands on the hammer, not the keyboard. Congrats on the launch @NolanRossi100! https://t.co/hyA8c1GPeI https://t.co/hU6KeYIKDc

Most businesses lose customers after one complaint. Not because of the problem, but because no one listened. Use this rule: listen, validate, ask “What can I do to make this right?”, then fix it and document it. Research shows 95% of unhappy customers...
You build it. I promote it. Building has never been easier. Getting customers has never been harder. So I’m picking 2 products to promote to our 1,000,000+ entrepreneurs for our 16-year anniversary next Tuesday. Drop your product below. Don’t have one? Build it...
Unless you're Pieter Levels, do NOT RUN CLAUDE on your production system or infrastructure. It's a very charismatic toddler when it comes to understanding business consequences. It WILL do something completely disastrous eventually. Human in the loop for all infra work. ALWAYS.
As the CEO, if you’re constantly answering trivial questions, making little decisions, you have a problem of your own making. Is it because you're not allowing others to decide? They think they're not empowered? It's a bad sign and you have to...

In 2016 we broke ground on our first self storage development. I had just turned 27 and had personally guaranteed a $1.5 million loan to make this happen. We put in about $500k of our own cash (from a small business we...
If you're under $10M ARR and you have a VP of anything, that’s a mistake. > You hire a VP of Sales > Now you need a VP of Marketing > Now you need a VP of Product Suddenly, you're managing executives instead of...
agree with this thesis - collapsing stack (of talent, process, and economics) in almost absurd ways in a specific vertical will birth the next generation leaders in services. these traditionally people-intensive, slow, low margin businesses will look entirely different
The saddest thing about success is realizing how few people actually wanted to see you succeed. They smiled to your face but secretly hoped you’d fail. Learn to recognize quiet envy. Cut those people from your life. Small circles create...
A client messaged me frustrated last month. They'd spent 3 months building something from scratch... that an API could have handled in a week. I've seen the opposite too. Teams so dependent on third-party APIs that one pricing change broke their entire business model. Both...
Yes but don’t forget therapy Trauma and neurodivergence are the foundation of bootstrapped entrepreneurship Therapy can help you heal and master it
Dollar Shave Club spent $4,500 on one launch video. The founder starred in it himself. It went viral and got 12,000 customers in 48 hours. Meanwhile you're spending $10k on polished corporate ads nobody watches. That's the gap.

Most founders pitch features. Customers buy outcomes. Peter Drucker said the goal of marketing is to know your customer so well your product sells itself. Ford sells status with an F-150, not metal, which drives over $10K in profit per truck. If you study...
What caused this? To early? Poor execution? Bad leadership? A bit of everything IMO. We tried it and used it - it was a mediocre product at times and was okay other times. But their support and unwillingness to implement feedback is what killed them. I...
Beware of the Claude code trap Building your masterpiece into an abyss and not talking or selling to customers
Everyone is selling their software through third-party carveouts. Sometimes those third parties are the fifth-most valuable companies on Earth
You can have a great product, team, plan, and pricing. But if you’re pursuing the wrong opportunity, none of it matters. Two questions define a great opportunity: Are there valuable underserved customers? Is there a tailwind? Strategy starts there. #BusinessStrategy #Entrepreneurship #StartupStrategy #Innovation #LeadershipDevelopment
You can quite literally ask your agent to "build me a 50k MRR startup, make no mistakes" now
For other founders: When hiring early marketing talent, what do you prioritize most — strategy, execution, or creativity?

GPT-5.4 is launching, available now in the API and Codex and rolling out over the course of the day in ChatGPT. It's much better at knowledge work and web search, and it has native computer use capabilities. You can steer it mid-response,...
Founders: Your success metrics need 3 timelines: Quick Wins (30 days): - Implementation complete - Team trained - First workflow live Mid-term (90 days): - 50% adoption - 25% efficiency gain Long-term (180 days): - Full ROI achieved