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LLM Ghost Citations: Why Your Content Is Working and Your Brand Isn't
The article introduces “ghost citations,” where large language models (LLMs) cite a brand’s content but omit the brand name from recommendations. Seer’s analysis of 541,213 LLM responses shows citation rates jump from 10.6% to 53.1% when a brand is mentioned, indicating a post‑hoc retrieval process that separates content relevance from brand recall. Industry data reveal gaps as large as 20 percentage points, especially in hospitality, turning valuable content into stranded brand equity. The piece recommends three layers of fixes—brand‑centric copy, robust entity markup, and third‑party mentions—and proposes a new KPI, Competitive Ghost Citation Rate.
3PLs Struggle to Address Shippers’ Tech, Service, Cost, and Data Needs
Third‑party logistics providers (3PLs) face mounting pressure as shippers seek greater resilience, reliability and real‑time data amid rising costs, labor shortages and geopolitical volatility. Industry leaders like Ryder emphasize deep customer understanding, rapid startup execution and continuous KPI‑driven improvement to...
$134M Gainesville Port to Open in May
Georgia Ports Authority is set to launch a $134 million inland port in Gainesville this May, designed to handle up to 200,000 containers annually once fully built. The site will be anchored by a 540,000‑square‑foot warehouse from Alliance Industrial and a...
Mesa Approves Falcon Field Landing Fees
Mesa City Council unanimously approved a new landing‑fee structure for Falcon Field Airport, effective May 1. The fees are designed to close a projected $2.0 million budget shortfall and are expected to generate about $2.9 million annually. Based aircraft receive the first ten...
Czech Firm TRL Drones Introduces GCS Counter-Drone System
Czech firm TRL Drones has launched a Ground Control Station (GCS) that fuses sensor data, AI analysis and autonomous interceptor drones to provide a kinetic, hard‑kill layer against unmanned aerial threats. The system can shift from electronic jamming to physical...
UP Cabinet Approves ₹2,242 Crore for Pashwara South Coal Block in Jharkhand
The Uttar Pradesh cabinet approved a ₹2,242.9 crore (≈ $270 million) investment for the Pashwara South coal block in Jharkhand. The block, allocated to joint venture NUPPL, will supply coal to the Ghatampur thermal power project in Kanpur, which comprises three 660 MW units,...
Apparel And Footwear Brands Must Own Their Destinies To Survive
Forrester’s 2025 Digital Go‑To‑Market Review of apparel and footwear brands finds that companies owning sales, storytelling, and consumer relationships will outpace rivals in a fragmented retail environment. The shift from wholesale to direct‑to‑consumer and marketplace models gives brands unprecedented control...
18-Year-Old Metro Detroit Pothole Filler Shows The City How To Do Their Job
An 18‑year‑old Dearborn Heights resident, Ali Chamy, bought asphalt patch from Home Depot and filled a pothole on Cherry Hill Road, posting the effort on TikTok where it went viral. The video caught the attention of newly elected Mayor Mo Baydoun, who...
Crimson Desert’s Rivers, Attention to Detail Praised by Red Dead Redemption 2’s Water Artist
Crimson Desert shipped 3 million copies within five days of its March 19 launch on PC, PS5 and Xbox Series X/S, yet critical scores hover at 78 on Metacritic. Red Dead Redemption 2 water artist David O'Reilly praised the game’s rivers, calling the live‑particle...
No Growth For S4 Capital In 2025 Or 2026
S4 Capital, led by Martin Sorrell, posted full‑year 2025 net revenue of £673 million (approximately $842 million), an 11% decline driven by an 8.4% organic drop. The firm warned that 2026 will also be a no‑growth year on an organic basis, with...
Andhra Govt Directs Power Utilities to Maintain Coal Stocks Amid Global Concerns
On March 24, 2026, Andhra Pradesh’s Special Chief Secretary for Energy, K. Vijayanand, instructed state power utilities to maintain ample coal inventories and ensure uninterrupted generation ahead of the summer peak. The directive emphasizes coordination with ports and railways to...
Munich Airport & Lufthansa Extend Joint Venture Agreement Through 2056
Munich Airport and Lufthansa have renewed their joint venture, extending the partnership until 2056. The agreement includes a plan to build a new T‑Pier attached to Terminal 2, targeting an additional ten million passengers per year and a 2035 opening. Lufthansa...
SVG New Sponsor Spotlight: Verimatrix’s Juan Martinez on Safeguarding Live Sports Content
Verimatrix, a security firm with over 400 customers and 200 engineers, is positioning itself as a global leader in anti‑piracy technology for live sports. In a new SVG Sponsor Spotlight, VP of Product Management Juan Martinez explains that the time‑sensitive...
Headliner Launches Video Templates for Podcasters and Creators
Headliner has introduced Video Templates, a new feature that lets podcasters and other creators brand, caption, and publish video clips or full‑length episodes in minutes without design expertise. The tool integrates into Headliner’s clipping wizard, offering a four‑step workflow that...
U.S. Army Awards Anduril $20 Billion AI Battlefield Tech Contract
The U.S. Army awarded Anduril Industries a 10‑year, firm‑fixed‑price IDIQ contract worth up to $20 billion, consolidating more than 120 prior agreements into a single procurement vehicle. The deal centers on Anduril’s open‑architecture Lattice software, which fuses data from drones, radars,...
Oklahoma Has Over 200,000 Vacant Homes. None Are Affordable to Low-Income Families.
Oklahoma’s Housing Finance Agency reports more than 220,000 vacant homes, with roughly 39,000 listed for rent. However, virtually none meet affordability criteria for low‑income families, leaving a gap of over 80,000 rental units for the poorest households. The shortage stems...
2026 Hyundai Kona Limited Has Bougie Features For Budget Buyers, But Doesn't Offer Driving Fun
The 2026 Hyundai Kona Limited arrives as a subcompact crossover priced at $36,385 for the top‑trim AWD model, packing upscale amenities such as ventilated front seats, a Bose eight‑speaker system, a 12.3‑inch digital display and full‑speed adaptive cruise control. It...
Seven T Cell Engager Companies You Should Know About
T‑cell engagers are bispecific antibodies that redirect T cells to destroy cancer cells and are being explored for autoimmune disorders. Seven companies are leading the field: Adaptin Bio secured FDA IND clearance for APTN‑101 in glioblastoma; Candid Therapeutics merged with...
HaystackID CoreFlex Wins 2026 Artificial Intelligence Excellence Award for Advancing GenAI-Driven Legal Workflows
HaystackID announced that its CoreFlex platform has won the 2026 Artificial Intelligence Excellence Award from the Business Intelligence Group, recognizing its generative‑AI‑driven legal and investigative workflows. CoreFlex provides a cloud‑native interface that consolidates matter management, data ingestion, reporting and automation,...
Brands Briefing: Beyond Yoga Looks to Stretch Its Men’s Business
Beyond Yoga, traditionally known for women’s activewear, is intensifying its focus on the men’s market. Since launching a men’s line in 2020, the brand has added core fabrics like Spacedye and LuxeFleece and introduced a dedicated men’s landing page. It...
What Our Data Reveals About Ad Quality and Player Churn in Mobile Games
A November 2025 analysis using Unity’s AdQuality tool examined how ad quality affects player churn across Android and iOS mobile games. The study compared rewarded video and interstitial formats from multiple networks, finding that interstitials consistently generate higher churn than...
New TikTok Logo Takeover High-Impact Ad Solutions
TikTok unveiled three premium ad products at the IAB NewFronts: Logo Takeover, Prime Time, and TopReach. Logo Takeover places a co‑branded screen the moment users open the app, delivering an uninterrupted first impression. Warner Bros. used the format for the Supergirl...
The Buzz on Upfront in Rotterdam: Hype, Reinvention, or the Supermarket of Tomorrow?
Upfront, launched in 2019 on Rotterdam’s Van Nelle site, redefines the supermarket by offering a curated range of 185‑200 sports‑nutrition products in a minimalist, design‑forward space. The store replaces traditional baskets with cotton bags and uses subtle digital price tags,...
NASA’s Water-Hunting Tool Will Help Scout Moon’s South Pole
NASA is contributing its Neutron Spectrometer System (NSS) to the JAXA‑ISRO Lunar Polar Exploration (LUPEX) mission, which plans to land a rover at the Moon’s South Pole no earlier than 2028. The NSS detects hydrogen signatures up to three feet...
EU AI Act Compliance Guide for CISOs & GRC Leaders | Kovrr
The European Union’s AI Act, set to become enforceable on August 2, 2026, imposes a risk‑based regulatory framework on any organization that develops, deploys, or offers AI within the EU market. It distinguishes unacceptable, high‑risk, limited‑risk and minimal‑risk systems, with high‑risk AI...
Cinchio Launches Retail Kiosk for Cultural Institutions
Cincho has unveiled a self‑service retail kiosk tailored for cultural institutions, enabling faster guest checkout and handling extensive SKU inventories. The device syncs in real time with Yellow Dog’s inventory platform, ensuring up‑to‑date pricing and stock levels. Integrated into Cinchio’s...
US Institutional Decay Is Threatening Global Finance
The United States has long been the cornerstone of global finance, thanks to the perceived independence of the Federal Reserve, the Securities and Exchange Commission, and the Federal Trade Commission. Recent trends suggest that this institutional independence is eroding, with...
Construction Starts on Arevon’s 250-MW Energy Storage Project in California
Arevon Energy has broken ground on its Cormorant Energy Storage project in Daly City, a 250‑MW/1,000‑MWh lithium‑iron‑phosphate battery facility costing about $600 million. The plant, expanded from its original 188‑MW design, is slated to begin operations in 2027 and will supply...
Addressing Lithium Supply Risks for U.S. Battery Resilience
The United States relies on foreign sources for more than 90% of the lithium used in its batteries, exposing warehouses, manufacturers and logistics networks to geopolitical risk and price volatility. With global demand projected to quintuple by 2040, policymakers and...
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Amazon Is Cleaning House for Its Big Spring Sale—These Are the 50 Best Early Deals for Travelers, From $9
Amazon launches its annual Big Spring Sale on March 25, offering up to 55% off a curated selection of travel gear, clothing, and tech. The promotion features more than 50 highlighted deals, with prices as low as $9, including major...
More Steps Being Taken to Advance Promising South African Uranium/Gold Endowment
Neo Energy Metals announced negotiations with Sibanye‑Stillwater to obtain unrestricted access to the New Beisa Complex, a combined uranium‑gold site in South Africa’s Free State and Northern Cape. The company aims to restart mining at the former Beatrix 4 shaft and target...
PM Hotel Group Promotes Fran Owen to SVP, Sales
PM Hotel Group has elevated longtime sales leader Fran Owen to senior vice president of sales, giving her oversight of commercial initiatives across its full‑service and select‑service brands. Owen, who joined the firm in 2014 and spent more than seven...
With Growth Surging, Jessica McCormack Reveals Plans for Rodeo Drive Flagship
Jessica McCormack reported a 60% sales jump in 2025 and announced a flagship boutique on Beverly Hills’ Rodeo Drive slated for 2027. The new store will echo the brand’s London townhouse concept, offering an intimate, art‑filled setting. A 1,600‑sq‑ft location in South Coast Plaza opens...
International Business Briefs | JPMorgan Announces €2.8m in Support for France’s Small Businesses
JPMorgan Chase announced a €2.8 million (~$3.1 million) programme to fund French small‑business entrepreneurs, emphasizing inclusive growth. Toyota Industries agreed to a $30 billion buyout, the largest Japanese M&A deal since 1985, after shareholders tendered 63.6% of shares. Heineken will shift Singapore’s Tiger‑beer...
A Puzzle Game Soundtrack That Plays With Your Head
*Lumines Arise* is a rhythm‑driven puzzle game that syncs falling blocks to an ever‑changing soundtrack. The music, crafted by Tokyo duo Hydelic (Noboru Mutoh) and Takako Ishida at Enhance, blends club‑rooted hardstyle, jazz, New Age and hyperpop to create a...
Leonardo DRS Joins ATSP5 Emerging Systems Program
Leonardo DRS was selected as one of 13 firms for the U.S. Department of Defense’s Advanced Technology Support Program V (ATSP5), a 10‑year indefinite‑delivery, indefinite‑quantity contract with a ceiling exceeding $25 billion. The award gives DRS a new vehicle to compete for...
Spade Raises $40M Series B for Finance AI Platform
Spade announced a $40 million Series B round led by Oak HC/FT, backed by Andreessen Horowitz and other fintech investors. The New York‑based fintech reported 470% year‑over‑year growth and a peak daily transaction volume of 1.9 billion, underscoring rapid adoption. The capital will...
Chancellor Sets Out Plan to Crackdown on Profiteering and Drive Britain's Energy Security
The Chancellor unveiled an anti‑profiteering framework giving the CMA new powers to curb price gouging, legislation to fast‑track nuclear projects by 2027, and a review of import tariffs to lower food costs. The package also extends the 5p fuel‑duty cut,...
Kongsberg Maritime Selected to Provide Equipment Package for Luxury Polar Expedition Vessel
Kongsberg Maritime has secured a contract with MKM Yachts to outfit the Scenic Ikon, a 203‑meter luxury polar expedition vessel for Scenic Cruise, with a comprehensive equipment package. The ship will feature Kongsberg’s hybrid electric propulsion system, including two Elegance 1230...
It Has My Face, My Favourite Sci-Fi Assassination Sim About Being Stalked by a Clone of Yourself, Has a 1.0...
It Has My Face, the roguelite clone‑stabber from Behaviour Interactive, exits early access with a full 1.0 launch on April 3 2026. The update adds multiplayer modes—including Team Deathmatch and Free‑For‑All for up to eight players—new story chapters, expanded clone abilities, mutator...
Delhi EV Policy 2.0: Govt Sets Aside ₹200 Cr For Public EV Fleet Push
The Delhi government has allocated ₹200 Cr (≈ $24 M) in its 2026‑27 budget to a revamped EV Policy that pivots from blanket purchase subsidies to scrappage‑linked incentives. Buyers who retire a BS‑IV or older petrol/diesel vehicle can receive up to ₹1 Lakh (~$12k)...
The Switch Launches PMM850M Permanent Magnet Machine
The Switch has introduced the PMM850M, a permanent‑magnet machine aimed at marine shaft‑generator and propulsion applications in the 500 kW to 1.5 MW range. The compact design features brushless operation, water‑jacket cooling and a modular architecture, promising higher electrical efficiency and lower...
Valaris Drillship Spins the Drill Bit at Equinor’s $9 Billion Brazilian Gas Project
Equinor has launched the drilling phase of its $9 billion Raia gas project off Brazil’s coast using Valaris' DS‑17 drillship. The campaign targets six pre‑salt wells in 2,900‑meter water, aiming for first gas production by 2028. The development will export up...
Ofcom to Investigate Complaints of Climate Change Denial for First Time Since 2017
Ofcom has reversed its earlier stance and will reopen climate‑change denial complaints against TalkTV and TalkRadio, marking the regulator’s first climate‑misinformation investigation since a 2017 breach. The decision follows a Good Law Project letter that prompted Ofcom to reconsider more...
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Southern Glazer’s Wine & Spirits has expanded its partnership with Corvus Robotics, deploying more than 40 Corvus One autonomous drones across nine distribution centers nationwide. The drones have completed roughly 5,000 flights, uncovering over 35,000 inventory discrepancies and shifting cycle...
What Iran Wants From the War
Iran has abandoned its long‑standing strategy of strategic patience, adopting an offensive deterrence doctrine after the 12‑day war with Israel. The new posture relies on rapid, punitive strikes across the Persian Gulf, leveraging control of the Strait of Hormuz and...
Uzbekistan Takes Next Step on Nuclear Power Plant Journey
Uzbekistan began concrete pouring at the Jizzakh site, marking the first physical step toward its inaugural nuclear power plant. The project, a partnership with Russia's Rosatom, has been scaled down to six 55 MW small modular reactors delivering a total of...
Electronic Transactions Association Acquires Peer
The Electronic Transactions Association announced it is acquiring the American Transaction Processors Coalition to bolster its advocacy, education, and member‑engagement capabilities. ATPC’s executive director, Jay Morgan, will join ETA as an advisor, reinforcing the trade group’s policy work. The combined...
How Foreign Brands Test the U.S. Market
Before spending big money, test the demand in two ways. The post How Foreign Brands Test the U.S. Market appeared first on Practical Ecommerce.
New Lumu Defender Capabilities Provide Visibility Beyond the Network
Lumu announced major upgrades to its Lumu Defender NDR platform, extending its Continuous Compromise Assessment beyond the network to endpoints, cloud workloads, and user identities. The enhanced solution now correlates malicious network traffic with specific devices, accounts, and cloud services,...