Make Email Copy Memorable with Specific Numbers
Most email copy isn't bad. It's just forgettable. The problem is vagueness. "Thousands of happy customers" could be anyone. "4,312 customers, 74% reordered within 60 days" is you. Go through your last email. Find every line that could have been written by any brand selling anything. Rewrite each one with a number, a name, or a real result. Here's what that looks like across every section:
Voyager Expands Infrastructure to Meet Soaring Demand
Important new piece of infrastructure for Voyager in response to increasing demand for our technology. Also great to be alongside great partners like @anduriltech and @The_TrueAnomaly $VOYG
Travel Bookings Disrupted by Iran War, Seeking Stories
Did you book travel through an OTA like Expedia or Booking.com, and it was disrupted by the Iran war? Message me for a news story I’m writing. Thanks
Lynk Architecture Cuts Costs by Splitting Functions
“we like the Lynk architecture. It’s a unique design which puts certain functions up in the satellite, certain functions on the ground and this will deliver an overall lower-cost business case,” via @malleven33 https://t.co/QPfqnMP3XF
Theaters Shrinking, Shorts Suffer as Studios Cut Windows
It’s ONE studio and it’s still less than HALF what windows were in the past Your do-nothing CEO is to blame for not getting REAL windows REINSTALLED years ago But do go on with your $AMC propaganda as theaters are literally bulldozed https://t.co/q5lB5ULkaw
Avio Posts Record 2025 Earnings, Fuels US Defense Expansion
Space-launch, defense propulsion manufacturer @Avio_Group reports record rev, profit, EBITDA for 2025 w/ Vega-C & Ariane 6 rocket successes . Launcher profit to fund buildup of US defense business. @esa @ASI_spazio @ArianeGroup @Arianesace.https://t.co/pdVgkR5CeO https://t.co/xHn1y6vHnp
Trump Admin Allegedly Engineered Iran War, Ignored Contingency Plans
Ah yes, Trump admin clearly always planned to for the Iran War to go this far and to have the Strait of Hormuz shuttered. That's why they didn't pre-plan any of the insurance facilities, SPR releases, or have enough naval assets...
NYC Teens Ride Late Subway Safely, Defying Safety Myths
thousands of NYC teenagers ride the subway after 7PM every day and in fact they are quite safe... @SecDuffy
Board Appointments Aren’t Guarantees—Stay Engaged, Advocate.
This is a hilarious report from the MARTA Board meeting today, and a sobering reminder that just because someone has been appointed to a City board or committee, that doesn't mean they're particularly qualified or productive (if I get real...
U.S. Remains Only Major Destination Losing International Travelers
U.S. is only major destination in the world to see a decline in international travellers in 2025. So far 2026 getting worse — NYT wonder why
U.S. Navy to Escort Ships Through Hormuz when Feasible
Iran War: U.S. Navy will escort vessels through Strait of Hormuz as soon as ‘militarily possible,’ Bessent tells Sky News
Trump’s Iran Justification Reduces to Incoherent Schizophrenia
Schizophrenia seems to be the only consistent messaging coming from the Trump administration on the justification for the Iran conflict.
Healthcare AI's Rapid Evolution Shapes Doctor Training
The healthcare AI landscape gets more dynamic and interesting each day. My conversation with @royperlis, Harvard/MGH prof and AI editor @JAMA_current, on where the field is today, implications for doctors and med education, and more. https://t.co/RFGoldtuXa
Brent Breaches $100, First Time in 3½ Years
Brent closes the day above $100 a barrel for the first time in three and a half years. Note: during the 2022 crisis, Brent settled above triple-digit level for 110 days. So far in 2026, just one day.
Iran's Fractured Regime Undermines Any Unified Deal
The core issue with this is that the Iranian regime remains deeply fractured—there is no one voice in Tehran One group may agree to some deals for passage, but impossible to say that said deal will be honoured by the other...
Brent's $47 Swing Shows No Conviction, Just Exposure
Brent crude has traded in a $47 range since late February. $73 to $120 and back to $96. That's not a market. It's a seismograph. Nobody has conviction. Everyone has exposure.
Eli Lilly Surges to #1 Pharma Sales in 2025
Another testimony of Eli Lilly’s increasing dominance in the BioTech and Pharma sector - compared to other Big Pharma companies - such as $PFE $JNJ $NVS $NVO $BMY $ABBV $MRK $SNY and others, can be seen in this excellent @NatRevDrugDisc...
Savills' $1.1B Eastdil Deal Forms Global Real Estate Powerhouse
Not just another #MandA. #Savills aims for #Eastdil's prestige as it pays $1.1B for #capitalmarkets giant. 'Creates a global #realestate powerhouse' #EastdilSecured #mortgage #CRE #investmentsales https://t.co/5wlSWrEAp5
Israel Not NATO Member; Allies Not Obligated to Defend
Israel is not a member of NATO. NATO members are under no obligation to defend it, either militarily or legally.
How to Unpair Your Phone From Genesis Infotainment
There's a lot to like about the modern Genesis auto design, but with its own infotainment system, it's not so easy to unpair a smartphone. Here's how to do it, step-by-step: https://t.co/OWRZSA580N #cars #auto #genesis @genesisUSA https://t.co/e93ONmrk4Z
War Spending Dwarfs Research Funding, Reveals Misplaced Priorities
We can bankroll another nation's warpath and burn $11B in a week but things like cancer research, food security, and fightin disease takes the back seat. Fascinating. Imagine what we could do with an added NSF budget worth just 30%...
Brent Crude Set to Climb $3+ Daily Amid Iran Tensions
Brent crude price, Iran-War-to-date My expectation is that this rough/steady slope will hope, grinding $3+/bbl higher each and every day this crisis persists, always with the possibility of big lurches higher should Iran successfully take out major regional oil infrastructure. https://t.co/nwGMcg7rja
SAC's Finest Hour: 60 B‑52s over Soviet Borders
SACs finest hour - Cuban Missile Crisis - 60(!) B-52s circling off the coast/borders of Soviet Union, notes Robert Hopkins. #avgeek https://t.co/AqRTUfjI3n
Judge Disqualifies Alina Habba, Threatening NJ Mortgage Fraud Lead
Hideous handling of #AlinaHabba may jeopardize #NJ lead in #mortgagefraud cases. She+3 successors all disqualified by a federal judge. #realestate #CRE #mortgage #PamBondi #Trump https://t.co/qjSREOwVWm
Congress Curbs Investors in Housing, Ignores Health Care
It's interesting that Congress is moving to restrict institutional investors from buying up homes, but there's no similar effort for health care.
Paramount's $110B Move Targets Rival, Says Antitrust Lawyer
“Paramount is spending 110 billion dollars to take out a rival” — antitrust attorney Ethan Litwin at Capital Forum conference.
One Claude AI Replaces Entire Legal Review Team
my new favorite hobby is reading about Anthropic's internal AI workflows this one especially caught my attention: anthropic's ENTIRE legal review process is now handled by just 1 Claude system a single non-technical lawyer vibe-coded and it cut turnaround time by 80% here's...
Slime Robots Poised to Transform MedTech and Manufacturing
#WhatsNext? Slime #Robots. Could be responsible for advances in #MedTech #Healthcare and #Manufacturing and more. #Robotics https://t.co/kuuATvv0Bo
New Cancer Interception Strategy Regresses Pancreatic Precancers
🆕 @ScienceMagazine An exciting new approach vs pancreatic cancer: "cancer interception" Considered ubiquitous, the pancreas in healthy adults has hundreds of PanINs of microscopic premalignant cancer that can be regressed in the experimental model https://t.co/erVtthSMjS https://t.co/2xHIYdIPrx
Astound‑GFiber Merge Threatens AT&T, Comcast, Charter
Data from New Street Research shows that the proposed combination of Astound Broadband and GFiber will have the biggest competitive overlap with AT&T, Comcast and Charter. @Light_Reading https://t.co/jUVW6Uq9gE
Politicians Praise High Oil Prices, Consumers Feel the Pain
Trump: So when oil prices go up, we make a lot of money. Energy Secretary Chris Wright on high oil prices: So overall for the US economy, this isn't bad news. Average American at the Gas Pump: High prices suck.
Desert Oil Site: Annoying yet Crucial Against Drone Threats
Having a major oil installation in the middle of the Empty Quarter (yes, its called that for a reason) is annoying, especially if you want to go out to eat after a long day of work, but its helpful when...
Keep US Oil Exports; Global Integration Essential
Cannot agree more. DO NOT end US oil exports. Our integration into the global oil market is essential. Protectionism would be a horrible idea right now.
Question Saudi Drone Deals Using Inversion Thinking
"Invert, always invert." -Charlie Munger For example, "Why isn't Saudi buying any and all such drones from the US?" There are only a few possible answers; none of them fit with US investor consensus views. 🤔 BN 03/12 15:35 *SAUDI ARAMCO IN TALKS...
Algorithmic Management Has Gone From Gig Platforms to Every Workflow
#CIOChat Q1: Algorithmic management used to mean gig platforms scheduling IT contractors. Now it’s everywhere: Collaboration tools assigning work, ticketing systems routing tasks, AI copilots triaging requests. Where are algorithms already managing work in your org today? https://t.co/Vt7ZVWHoh5
Chuck Brooks Joins CAGI Steering Committee
𝗖𝗔𝗚𝗜 𝗪𝗲𝗹𝗰𝗼𝗺𝗲𝘀 𝗖𝗵𝘂𝗰𝗸 𝗕𝗿𝗼𝗼𝗸𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗦𝘁𝗲𝗲𝗿𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲 We are pleased to announce that Chuck Brooks has joined the Steering Committee of the Cybersecurity and AI Governance Initiative (CAGI). https://t.co/2nY9Uw5xfI
Google Halves Search Referrals, Still Leverages Publisher Content
Is Google taking news publishers' traffic away? Sweet mother of media, are they ever. From 2023-2025, referrals from search dropped by almost HALF. Brutal. Insulting. Infuriating. And ironic given that Google is certainly training its AI answers on publishers' work. 🙄
Oil Price Spike Won’t Slash Consumer Goods Volume
We've been looking at scenarios on the total volume of goods pumped through the economy, based on current geopolitical developments: Our general view is that the impact of high oil prices isn't as dramatic as one would initially fear in...
Pipelines Now Seen as Catalyst for Increased Oil Output
In the last 15 years, we've gone from a pipeline discussion where pipelines don't matter because "the oil will get to market no matter what" (trying to squash Q's about induced ghg emissions, mostly) to "people will produce more oil...
Iran Conflict Sparks Acute Oil Market Volatility
🚨 Mid-week Iran War and oil market update for Commodity Context subscribers. More regular coverage of the acute volatility across the increasingly strained oil complex in Oil Context Weekly tomorrow. https://t.co/lvkkTTJr9s
AI May Worsen Inequities in Healthcare
New: AI isn't lifting all boats equally in health care. At times, it might be making things worse. https://t.co/IWDP3rnJ9P
Explore AI, VR, Digital Health at vMed26
Envision the future of medicine at #vMed26. AI. VR. Digital health. Meet the people who are building what comes next. You won’t want to miss it. March 25–26 | Los Angeles https://t.co/pRyUSN3mAK https://t.co/83MyCFGkCc
UnitedHealth's Claims Processed by Single Employee Using DOS, Typewriter
Wow. United Health has just revealed that their claims department is run by one employee. He logs into MS Dos in the morning and reads through every claim, line-by-line. He then types each response manually on a type writer and faxes...
Pentagon Knew Vietnam Unwinnable, yet Kept Sending Troops.
The Pentagon Papers revealed that the US Pentagon knew the Vietnam war was unwinnable by 1966 and yet kept sending US boys to die anyway... After 9 more years and ~55,000 more dead GI's, we were forced to hurriedly evacuate Saigon...
Diesel Spikes 32%, Threatening Higher Consumer Prices
Gas prices are up 22% in the past month, but that's for regular unleaded. Diesel is up 32% -- and that's a pass-along price that can impact what we pay for lots of goods.
Today's Oil Prices Are Modest by Historical Standards
Over the past 25 years anual average REAL TERM Brent oil prices were > $100/b in six separate years and were >$150/b four of those (2008, 11, 12, 13). So by historical standards, today’s oil prices aren’t particularly high yet.
Declining Trust Fuels AI-Driven Healthcare Disruption
"Amid soaring prices and dwindling trust in the industry, patients are becoming more open ot alternative ways of getting the care they need. Meanwhile, advances in AI are improving access to medical information and regulators are becoming friendlier to newcomers. At...
U.S. Navy Delayed, Tanker Escorts Unavailable for Weeks
U.S. Navy Won’t Be Ready To Escort Tankers Through Hormuz For Weeks Escorting oil tankers in the strait is an incredibly high-risk mission, and might not even be enough to ensure their safe passage. We are live updating: https://t.co/ofZdY79JtI
Bipartisan Housing Bill Passes Senate 89-10, Schatz Opposes
Trump-Tim Scott-Elizabeth Warren bill combining abundance and anti-monopoly politics on housing, passes the Senate with 89 votes to 10 no votes. Future Democratic leader Brian Schatz is a no.
Overwatch League Missed Chance to Advance Esports
This whole interview is great, but I feel like I should just leave this timestamp here - https://t.co/fmj6OgIFgP Overwatch League could have been what we all were trying to make it - a force that pushed esports forward in the right...