Technology News and Headlines

Snapchat Releases Next Phase of ‘Say It in a Snap’ Campaign in Australia

Snapchat has launched the next phase of its “Say it in a Snap” campaign across Australia, targeting university‑aged Gen Z with a mix of out‑of‑home billboards, digital video and brand‑integrated Snaps. The rollout highlights how students use the platform to stay connected, citing research that 75% consider messaging essential for maintaining university friendships. Partnerships with Officeworks and KFC embed everyday student moments into the creative, while Sponsored Snaps allow brands to appear within real‑time chat flows. A PR and influencer push will follow later this month, reflecting shifting living arrangements and digital‑first social habits.