Technology Podcasts

DIY Approach Fuels Craft Cocktail Brand

Chris Harrison recounts how he and two high‑school friends turned a single pot of cocktail syrup into Liber & Co., now producing 1,500‑gallon batches sold globally to bars, restaurants, and consumers. He explains the brand’s DIY, learn‑by‑doing culture, from sourcing ingredients locally to scaling production while maintaining hands‑on quality control. The discussion highlights their growth strategy, including direct‑to‑consumer channels and international distribution, and offers insights on building a craft food business from a modest test batch to a worldwide supplier.