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Customers' AI Agents Redefine the Marketing Landscape

Sharing a draft illustration of 3 different "domains" of AI agents in marketing to solicit feedback. The 3 different domains: 1. AI agents for marketers, used internally. 2. AI agents for customers externally, but run by marketers internally. 3. AI agents operating on behalf of customers outside the control of the marketer. It's that third domain that I find most interesting — and most disruptive to marketing as we've known it: customers using AI to take greater control over their buying journey and relationship with brands. I wanted an illustration like this to help people visualize this. Question #1: Does this make sense conceptually? Question #2: Do the categories and sample products help make this clear? Don't get hung up on the specific companies included — this is a representqtive sample, just intended to get the idea across. But if I'm missing major categories or particular companies that you think do a terrific job of illustrating this (especially on the right-hand side of the map), I'd love your suggestions. Thank you! #martech