Agent‑Driven Automation Redefines Modern Ad Operations
Agents, Automation, and the Future of Ad Operations Joseph Hirsch and Frans Vermeulen of Swivel join @HannahKasoff and @JeremyBloomHere from Marketecture Media at @PossibleEvent to share how Swivel is helping reshape ad operations through agent-driven workflows, automation, and natural language tools built for modern media teams. From the rise of workflow agents to Beacon, Swivel’s natural language interface, the conversation explores how automation is moving beyond efficiency into a new operating model for media organizations. Three takeaways from the episode: - Swivel is building agent-driven workflows designed to automate and scale ad operations and sales processes - Beacon brings natural language interfaces and deterministic automation together for real-time decisioning - Partnerships, product innovation, and a fast-growing team are fueling Swivel’s next phase of growth #PreachontheBeach | @marketecturetv | The Advertising Forum | Filmed at @PossibleEvent
Five Red Flags of Organizational Misalignment
Five signs your org has a Structural Alignment gap: — Same decision gets re-litigated every quarter — Senior people doing junior work (and vice versa) — 'We need a meeting about the meeting' — Headcount grows, throughput doesn't — Your best people are tired in...
US Outperforms, Europe Underperforms: Surprise Gap Widens
US economic data keeps surprising to the upside, while European data keeps surprising to the downside. That gap just keeps growing, according to Bloomberg economic surprise indexes. https://t.co/aOsuCmkgUh
Bipartisan H‑1B Reform Prioritizes American Jobs Over Outsourcing
Reforming the H-1B system is necessary and should be framed as bipartisan. There is a lot that many Democrats may wish to support. The third-party staffing issue is out of control in tech and other industries. We know AI has replaced...
FIFA Pushes Blanket US Tax Exemption for World Cup Teams
I've been following FIFA's efforts to secure tax-exempt status for member associations participating in the World Cup this summer. This is the first of hearing of some sort of blanket exemption for all participating teams. Interested to see whether this...
Unrealized Gains Tax Threatens Startup Exodus in Australia
Did everyone see how the proposed unrealized gains tax on "billionaires" actually led people to leave CA preemptively? The same will happen in AU with startup founders if these new massive CGT hikes apply to startup shares. It would...
CEO Prioritizes Jet Fuel Over Diesel at Refineries
Total CEO Patrick Pouyanne says the company's instruction to its refineries is "max jet [fuel] first, and then max diesel."
Omnisend Beats Klaviyo on Price, Support, and Simplicity
Seeing this question more and more. Wether it’s between clients, on X, or in person events. I think people just realize that Klaviyo is becoming over priced and stale with what’s being offered. I’ve been working with @omnisend for a couple years now...
First Prop Firm Audited Shows 98% Hourly Payouts
🤔 Will more prop firms step up and subject themselves to voluntary audits? Drop your take below 👇
Reshoring Index Stays Negative Despite Trump Tariff Surge
Kearney's annual Reshoring Index, which measures imports from 14 Asian countries as a share of US manufacturing output, "remained in negative territory in 2025 despite a surge of Trump administration tariffs aimed at reviving American assembly lines" https://t.co/AJkVit3Iwx https://t.co/r9GzEb8Wji
College Basketball Tourney Dominates TV Time, Football Playoffs Lag
He's got a point here on "playoff" expansion. The NCAA Men's Tourney already accounts for around 50% of the viewing hours for a college basketball season. Compare that with the CFP, which currently only accounts for like 17% of viewing hours for...
Custom SAP S/4HANA Tweaks Hide Major Risk
Public filings reveal a disconnect: 98% data cleanliness and fitting SAP S/4HANA's standard functionality sound great, but the devil's in the details. Customizations, not standard features, often introduce hidden risks and complexities. #DataGovernance #SAP #ProjectManagement https://t.co/s1WdakdrgC
Mike Morris Unpacks NFL’s High‑Stakes Rights Negotiations
New pod: A conversation with analyst Guggenheim analyst Mike Morris about the myriad questions swirling around the NFL’s looming, blockbuster rights negotiations. https://t.co/6VmcON2TgU
Money Isn’t Worth It without Purpose, Says Billionaire Mentor
"$3,000,000 per year would be a waste of time." Hearing my mentor say this broke my brain: I was in LA at the time. And my mentor was: • Nearly a billionaire • Incredibly successful • Wanted to try something new He’d exited his company a few...
Prioritize Speed: Build, Earn, Respond Faster, Not Recklessly
7 more work mantras that have served me well: 1. Speed is king Your goal as an entrepreneur is to: • Build things faster • Collect cash faster • Answer questions faster • Respond to people faster This does not mean act recklessly. But it does mean questioning...
UAE's OPEC Exit Driven by Saudi Rift
Good read on some of the political context, particularly its growing rift with Saudi Arabia, behind the UAE’s exit from OPEC https://t.co/yn0CJC4TLg
Powell Holds Rates Steady Amid Mixed Economic Data
Fed Chair Jerome Powell will keep interest rates steady on Wednesday as he struggles to parse a bewildering mix of data: rising energy prices, an uncertain labor market and questions over shifting tariff rates. Soon, it will all be Kevin Warsh’s...
Predicting Fed Tone: Green Gains vs Red Declines
Do you see more GREEN or RED 👀 Before every Fed meeting, I build a table comparing how the economy has shifted since the last one to gauge the likely tone. 🟢 Green = improvement 🔴 Red = deterioration So with that in mind…...
AA's $111M Profit, Execs Pocket $50M
American Airlines Made Just $111 Million — Top Officers And Board Got $50 Million - View from the Wing https://t.co/5rUZ7VzT9Y
AI Fuels $56B Ad Boom, Empowering All Marketers
NYT covers the impact to the ad industry based on AI -> A.I. Helps Online Ad Businesses Boom (especially Google and Meta) "In 2022, the year ChatGPT launched, A.I.-related sales totaled $1 billion, but that rose to $35 billion last year,...
Reed’s New 3-Year Deal Packs $20M Guarantee
WR Jayden Reed's #Packers Extension ▫️3-years, $50.25M new ▫️$20M fully guaranteed ▫️large per-game bonuses ▫️2-years, $27M practical Cap Hits 2026: $6.7M 2027: $10.8M 2028: $17.6M 2029: $17.2M
World Bank Predicts 24% Energy Price Surge by 2026
Thanks to the US-Israeli war on Iran, the World Bank estimates that energy prices will SURGE by 24% in 2026. WARS = MASSIVE COLLATERAL DAMAGE. https://t.co/s4wF67lMDm
Four Traits Define 80% of Great Hires
Hire people with: • High energy • High integrity • High work ethic • High intelligence These 4 areas make up 80% of a great hire.
CW Partners with ESPN, Opts for Bundling over Solo Streaming
The CW will stream its 800 hours of sports content on ESPN's broadband service, a sign that bundling may be a more attractive prospect for some TV outlets than launching yet another stand alone streaming option.... https://t.co/EBd41pyqp6
Goldman Sachs Hikes Oil Forecasts Amid Hormuz Shutdown
"Goldman Sachs Group Inc. lifted oil-price forecasts as the prolonged closure of the Strait of Hormuz spurs 'extreme' inventory draws." -BBG
Offer Acceptance Ghosting Surges Amid Employer Silence
The Candidate Signed the Offer and Then Disappeared Candidate ghosting after offer acceptance is rising in parallel with employer ghosting, as job seekers who've been burned by long silent hiring processes develop their own detachment from the relationship. The same Fortune...
Interview Skills Matter More Than Experience for Engineers
Interviewing is a completely different skill than doing the job. Most experienced engineers don't realize this until they're already cooked. They prep at the level that worked last cycle and assume seniority will carry them. The bar has moved. Even getting your...
Eagles Lock in Greenard, Cap Spikes by 2030
DE Jonathan Greenard's #Eagles Extension ▪️4-years, $98M base value ▪️$50M fully guaranteed ▪️Annual $500k escalator ▪️4 void years for cap ▪️2-years, $50M practical Cap Hits 2026: $6.2M 2027: $11.1M 2028: $15.7M 2029: $20.2M 2030: $44.4M (void)
Schools Hire Experts to Manage NIL Revenue Shares
The smartest programs are making major investments in partners, platforms, and people to manage NIL/rev-share... Are schools hiring general managers or analysts to manage NIL budgets? I break this down in my book NIL 101: The House Settlement 40% off https://t.co/yBVisUkFCL https://t.co/KLO5NYnlxj
Trump's Hormuz Blockade Threatens Global Supply Chains
Trump. Extend Hormuz blockade. With no care of what it means. What will global supply chains do? And the global economy?
BoC Likely Holds Rates Amid Slowing Economy, Rising Inflation
Bank of Canada meets before the Fed this morning. ZERO chance they hike rates 🔻Spending DOWN 🔻Full time employment DOWN ⬆️Inflation UP https://t.co/HPRy9yMpD7
AirbusSpace, Thales Alenia Post Q1 Revenue Rise, Merger On Track
.@AirbusSpace & @Thales_Alenia_S both report increased revenue in Q1, continuing a trend as government military/security spending and the cos' restructuring puts telecom-sat division crises in rear-vew mirror. Still, their merger w/ @LDO_Space is on track. https://t.co/E7AguNorbp https://t.co/vG1xDbwoPi
New Forecasting System Boosts Decisions, ROI, Saves Money
I'm officially launching my first new program in over 1 year. It's a completely new high-performance forecasting system that is built from the ground up to help you: 1. Make business decisions 2. Generate ROI 3. Actually save your company money $$$. Here's what's...
Half of US Small Businesses Face Succession Crisis
Half of US small businesses are owned by baby boomers with no succession plan and their kids don't even want it.
True Leadership Builds Systems, Not Burnout Medals
Hustle culture doesn’t burn you out. It burns you out and then hands you a MEDAL for it. Heart centered leadership was never about working less. It was about building systems where SURVIVAL MODE is never the baseline. One culture celebrates your resilience. The other...
Google's New “Show More” Button Hurts Local Panels
Google Business Profile local panels with show more action button - not a good thing https://t.co/pYEnbwSiZ7 via @SyedMAmirHassa1 https://t.co/CyC9Y1cyq1
CFOs Resist Cutting Dividends, Missing Value Opportunities
Why do companies struggle to maximize value per share? Well, they don't truly understand their capital allocation toolkit and the concept of opportunity cost. For instance, according to Michael Mauboussin, 60% of CFOs wouldn't cut a dividend even for a value-creating...
Email Lists Outperform Large Social Followings for Distribution
Don't confuse a large following for great distribution. Brands today need to think beyond the old model when it comes to cracking the distribution code. A large LinkedIn following is cute. But a highly engaged targetted email list is better.
AA’s Dallas Hub Revamp Halves Missed Connections
American Airlines Rebuilt Its Dallas Hub — Missed Connections Are Down 50% - View from the Wing https://t.co/irWiihX0Dg
Post‑Jam Vibe Games Offer Real Monetization Opportunities
First monetization I'm seeing of #vibejam games I think many can become actually profitable games (and so businesses) after the Vibe Jam ends Just need to figure out what to sell
Chinese EVs Already Rolling in El Paso Amid Ban Push
I covet a Chinese EV. The U.S. wants to ban China’s high-tech, low-cost cars. They’re already here in El Paso. https://t.co/rMpBgCaqPG
Disney's Pricing Mastery: Meet Customers at Peak Willingness
What a Disney Vacation Taught me About Pricing and Packaging 🎢 Who needs McKinsey to craft a pricing strategy when you can just take three kids under four to Disney World? After 70,000 steps, two turkey legs, and approximately $x,000...
Focus on Profit Impact, Not Revenue Share, of Top Customers
FWIW - Analysts need to stop asking companies what percentage of their revenue comes from the top of the K and start asking them what percentage of their profits the top contributes to the bottom line.
Powell's Final Press Conference Could Signal Fed Pivot
Jerome Powell is set to deliver his final FOMC press conference as Fed Chair today, alongside a key interest rate decision at 2PM ET. Markets are on edge as investors look for signals on inflation, rate cuts, and the future path...
Oil Rises Ahead of Powell’s Final Meeting, Middle East Tensions
Oil Prices Advance Ahead of What Will likely be Powell's Last FOMC Meeting (as Chair): There are two dominant issues today. First, the ceasefire in the Middle East continues, but the blockade of Iran is an act of war, and...
Public Stadium Costs Always Climb, Warns Bradbury
Bradbury's iron law of stadium finance: the cost of a publicly funded stadium only goes up.
Meta's $2B Deal Flops Due to Arrogant Due Diligence
But what makes Meta and Manus' thwarted deal truly amazing is the lack of due diligence: "Meta conducted only a few weeks of due diligence to complete the acquisition in December, while neither Meta nor Manus sought Chinese regulatory approval for...
Tariffs Outpace Tax Cuts, Raising Net Costs
🎩 @wsj 👉PSA: tariffs are federal sales taxes. “The Joint Committee on Taxation estimates that taxpayers will receive about a $188 billion reduction in federal tax liability for 2025” 👉”Those refunds and tax benefits, however, have been more than offset by the...
Trump Misreads Iran Oil Surge Despite U.S. Blockade
COLUMN: Donald Trump's assertion that Iran's oil industry is about to “explode” shows a misunderstanding of the effect of the US naval blockade. @Opinion https://t.co/j9w99iyoZN
Hourly Rate Won’t Boost Income Without More Hours
The Schedule Can Eat the Raise 1/ The hourly wage is the headline. The paycheck is the translation. And the translation can fail. A worker can earn more per hour and still not feel richer at the end of the month. Nobody pays rent with an...