Strategic Visibility Drives Business Impact, Not Vanity Metrics
I recently asked several executives three questions about their journey to building visibility online. One thing became clear. Value, for them, came from connecting their activity back to business impact - not from impressions or post counts. I'm starting to see clear patterns emerge between execs who treat visibility as a task to tick off vs a strategic way to build trust. Here are just some of the habits and behaviours I've noticed that separate the two: VISBILITY MISTAKES👇🏼 VS LEADERSHIP INFLUENCE👇🏼 Outsource their voice —> develop it as a leadership behaviour. Obsess over reach and impressions —> focus on meaningful engagement. Post only corporate content —> share expert opinions and insights. Talk only about the company —> tell human stories too. Sound scripted and polished —> show up authentically and real. Post but never engage —> join employee conversations. Waiting for the perfect post —> show up consistently, without fail. Networking for follower counts —> build strategic connections that matter. Stay silent due to risk —> understand that visibility builds trust. Any others to add?
Leverage Comes From Workflow, Not AI Tools
AI tools don’t create leverage. Workflows do. Generation → Coordination → Automation → Output Pick the workflow first. The tools reveal themselves. https://t.co/NBjfpEQDKg
ARR Figures Often Inflated; Cash Conversion Remains a Leaky Bucket
You might be surprised how many companies lie about ARR (or stretch the truth). But also how many CFOs and CEOs can’t explain how their ARR number turns into cash. It’s often a very leaky bucket. https://t.co/lV11H5wOXj
Obsession with Context Beats Product Fixation for PLG Success
Christian (Chris) Bach (co-founder of Netlify , $2B+ valuation) joined me on the podcast and broke down something I wish more founders did early: To become the obvious choice in your space, stop obsessing over your solution. Instead, start obsessing...
Only 28% See U.S. Economy as Good, 72% Not
"In the Pew Research Center’s latest survey, just 28 percent of U.S. adults rate economic conditions as excellent or good, while 72 percent say they are only fair or poor."
BioNTech Founders Launch New Biotech, Eye FDA Acceptance
Sticking with the science. I find that really impressive. BioNTech founders Uğur Şahin and Özlem Türeci are leaving the biotech they founded to start a new one. Maybe by the time they have something for the clinic, the FDA will...
Scale by Orchestrating, Not by Doing Everything Yourself
One of my students made $74K last year and burned out. This year, he’ll clear that by the end of Q1. How? He‘s not working harder. He’s directing three projects right now where he’s not doing the work. He came to me a...
Early SEO Investment Compounds Long‑term Visibility
Search has changed – and so has the way advisory firms can earn visibility online. This episode explores how early investments in SEO can compound over time: https://t.co/n6RD6lcWQF Helen Stephens, founder of Aspen Wealth Management, shares how her SEO strategy evolved alongside...
Team Up: Buying a Business Becomes Simpler
Buying a business is easier when you’re not doing it alone. Learn more: https://t.co/0Zb2oIUKUO #SmallBusiness & Deal Making #SMB https://t.co/xNUHGplSQC
Goldilocks Market Boosts EM Commodity Exporters Amid Brent Dip
We're in a goldilocks environment for EM commodity exporters like Brazil and South Africa. Brent has fallen significantly, which is good for risk appetite. But it's still 20% above where it was before hostilities. That's good for EM commodity exporters......
Boomers' Ladder Pull Shrinks Labor's Share of GDP
This is one of the many consequences of boomers pulling up the ladder on the American dream. The drop in labor's share of GDP over the years says it all. https://t.co/yx32ZJh5Ux
Debunking GEO Myths: It's Not Just SEO
Great article. I hope many c-level executives read it -> GEO hype busted: How it differs (and how it doesn’t) from SEO *Myth: There are proven GEO tactics that guarantee AI mentions *Myth: AI visibility is the new traffic *Myth: GEO is just...
Top Marketers Leverage AI Prompts for Faster, Smarter Work
How Top Marketers Are Using #AI Prompts to Work Faster and Smarter [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/5VBAPBDTnk Research featuring insights from @crestodina, @ginidietrich, @JimHarris, and @NealSchaffer.
Private Wage Bill Jumps 5.5%, Boosting Real Purchasing Power
"The aggregate wage bill of private employers surveyed in the report rose 5.5% relative to year-ago levels, its largest increase in 16 months. This translates to 3% annual growth in workers’ real purchasing power, an increase of 230 basis points...
Skip Oil Frenzy; EM Differentiation Lifts Brazil, South Africa
Trump yesterday said war will be over soon. Oil tumbled. As I signaled over the weekend, better to steer clear of the frenzy around oil and focus on EM differentiation. That theme's only been traded for a few days and...
Fed Curbs Wage Growth, Especially at the Top
The Fed is winning the war against wage growth, at least on 2 of the 3, but probably would love to see lower wage growth in the higher end
Southwest Restricts Jumpseat Rides to Specific Staff
Southwest Airlines has updated its policy regarding which type of employees can fly in jumpseats. There's an interesting backstory to this policy change. https://t.co/Z9VIBO9xn0
Top VCs Grab Half of Shrinking $68B Market
“In recent months, Thrive Capital, Andreessen Horowitz and Lightspeed Venture Partners raised $34 billion, half of the money all U.S. VC funds raised last year. Overall venture fundraising sank 34% to just under $68 billion last year, according to PitchBook.”
United Slashes Mileage for Non‑Cardholders, Ads Devalue Passengers
United Is Cutting Mileage If You Don’t Have Their Credit Card — Now It’s Running Ads That Say You Matter Less - View from the Wing https://t.co/kOlqIZQIHx
Scale Exposes Weak Assumptions; Test Bets Early
Most strategies fail before execution. They fail when the bet is made. While in Paraguay preparing to speak on strategy, I reflected on a conversation with Brett Hickey of Star Mountain Capital about why scale exposes weak assumptions and how...
Fix Funnels Now or Rebrand First? Choose Wisely
I was in a discovery call this week with a large charity that's got two fundraising products in decline. Both showing appetite from users, but conversion rates are dropping. One product launched strong a few years back but has been falling...
AI Spurs Hiring Surge: 55% CEOs Plan to Expand Workforce
KPMG just surveyed CEOs of large U.S. companies on their 2026 hiring plans. Here's what it says: • Only 9% plan to cut jobs because of AI. • 55% plan to INCREASE hiring because of AI. • 36% plan on no change in...
Oil's Real Upside Remains Unpriced Amid Ongoing Tensions
$WTI hit $111 intraday. Pulled back to $97. Still up 70%+ YTD. Markets priced in a ceasefire that hasn't happened. The Strait of Hormuz is still closed. Unpopular opinion: the high for oil is not in yet. https://t.co/Ag4wJnGVhR
Evervault Secures $25M to Scale Secure Payment Encryption
ICYMI - .@Evervault raises $25M to scale its ‘secure-by-default’ approach to payment data encryption https://t.co/69Ndf6v1yM @SiliconANGLE @Mike_Wheatley “Quite simply, dealing with this is not their core business, it’s just a distraction from the real business…” - #NextGenApps https://t.co/b0LbyzoIoh
Google Rankings Remain Volatile Despite No Confirmed Update
Google Search ranking volatility continues to be heated without a confirmed core update https://t.co/NDlsRBeWPM https://t.co/keIZ4jJRKU
Bypasses and SPR only Buy Time; only Hormuz Reopening Solves
Oil bypass pipelines buy time, but don't solve the problem. SPR/IEA release would buy more time, but doesn't solve either. Ultimately, only one thing solves the problem: re-open the Strait of Hormuz. But rather than hitting the wall this...
Middle East Strikes and Oil Surge Amplify Global Risks
As strikes shake the Middle East and oil prices soar, what are the global ramifications of the US and Israel’s conflict with Iran? 🎥 Tune in LIVE as @TimOBrien discusses with @JavierBlas and @MarcChampion1 Tuesday, March 10 @ 8:30 am EDT...
Leverage Executive Politics for Project Success
“Politics & personal agendas among snr. executives are among the top factors affecting project outcomes. Shrewd project managers never ignore these factors—they leverage them for their project success.” > https://t.co/icrB70bfTQ #stakeholdermanagement #projectmanagement #agile https://t.co/YUJo6SPtH0
Trump Vows ‘Death, Fire, Fury’ over Hormuz Closure
Trump threatens ‘Death, Fire and Fury’ if Iran closes Strait of Hormuz The US President claims the war on Iran is "very complete" but also hasn’t ruled out taking over the Strait https://t.co/xy4DfQoYYm
Leadership Requires Temperament, Not Just Training
“Attending training courses, reading books, listening to podcasts, etc., won’t make up for lacking the requisite temperament and style in any leadership or management role.” 🔗 https://t.co/ysdPb3UXGz #leadership #management #leadershipeffectiveness https://t.co/CQz3ZqSVE2
Google Ads Adds AI Voice to Performance Max Videos
Google AI voice models coming to PMax video campaigns in Google Ads https://t.co/HdEjC1qd7C via @beXtremeArpan https://t.co/K39CiSxc7P
Neurovirse Bridges Hiring Gap for Neurodiverse Talent
Neurovirse is tackling a problematic gap in the recruitment space: making it easy to hire neurodiverse talent
Pershing Square Launches $5B Closed‑end IPO, Offers Management Shares
Pershing Square has filed for a $5 billion IPO of a closed-end fund, Pershing Square USA $PSUS. Additionally, Pershing Square Inc. will go public under the symbol $PS. Buyers of the closed-end fund IPO will also receive shares in the management company. Interesting...
Iceland and Norway React as Trump Eyes Greenland
As Trump has been screaming into the void about acquiring Greenland, the wheels over in #Iceland and #Norway are starting to turn. Full Newsletter: https://t.co/wGaex4mPph #eu #europeanunion #geopolitics https://t.co/7SEnZinGjq
US Retail Container Imports Set to Decline Amid Tariff Uncertainty
U.S.-bound retail container import volumes are expected to see annual declines over the first half of the year, due to ongoing tariff-driven uncertainty & potentially the Iran conflict according to the latest Global Port Tracker report. https://t.co/hASNRjFabC
US Policies Drive Europe Toward Cheaper Chinese Imports
The shock is coming from the United States, whose actions continually raise of the cost of living / cost of business for Europe. It should be no surprise that this results in increased imports from a supplier who offers cost...
Exxon Shifts Legal Domicile to Texas to Dodge Shareholder Abuse
SCOOP: Exxon is planning to leave New Jersey to make Texas its legal home, the latest company to flock to the Lone Star state. I spoke to Exxon CEO Darren Woods about the decision; he said Exxon wants to guard...
Export Routes Matter More than Production Amid US‑Iran War
As the US-Iran war goes on, focus on oil flow and not on oil production: What matters now is exports ex Strait of Hormuz, not well head output in KSA, UAE, Iraq, Qatar and Iraq. Yes, later is deteriorating, but former...
From Corporate Ceiling to Freedom: Crafting Clarity
I didn’t set out to build a business management agency. I set out to build freedom. By 29 I’d hit the glass ceiling in corporate. On paper, I was flying. Youngest operational manager across the UK, Europe and Australasia, big budgets,...
Hormuz Closure Could Push Oil Past $200
HOW OIL COULD SURGE TO $200 AND BEYOND @tracyalloway and I talk with @Rory_Johnston -- typically one of the least-alarmist people in oil -- about how the longer the Straight of Hormuz is shut, the greater the likelihood of an...
Iran Conflict Sparks Volatile WTI Oil Prices
𝗪𝗵𝗮𝘁 𝗜𝘀 𝗛𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝘁𝗼 𝗢𝗶𝗹 𝗣𝗿𝗶𝗰𝗲𝘀? West Texas Intermediate crude oil (WTI) has recently shown erratic price movements following the military conflict involving Iran. Oil has long been a critical commodity supplied by the Middle East. Because of the geopolitical tensions that...
World Leaders Scramble to Buffer Economies From War
Global leaders race to shield their economies from war shocks https://t.co/i7GALZxtxQ via @endacurran @jdorosario @DanielPFlatley https://t.co/LHSlsEyQV6
Empathy Beats Résumé: Memorable Leadership over Credentials
Two candidates, same role. Same question Candidate A: “I have five years of management experience and I’ve led teams of ten people.” Candidate B: “I learned early that people don’t work harder just because you tell them to. They work harder when they feel...
China’s Early‑year Exports Jump 22%, EU and SE Asia Lead
China’s exports increased 21.8% year on year in dollar terms in January and February mainly due to shipments to south-east Asia, which increased 29.4%, and to the EU, up 27.8%. Exports to the US fell 11% while imports from the...
AI Agent Security Emerges as New Industry
Securing AI agents is becoming its own industry. OpenAI is acquiring cybersecurity startup Promptfoo to strengthen defenses around how AI systems behave and interact. As agents gain autonomy, protecting them may become as important as building them. https://t.co/JsM6H105Ic @cnbc @JonathanVanian
Leave Space in Your Schedule for Real Productivity
Most weekly plans fail for one simple reason: we try to fit too much into too little time. A productive week isn’t built by packing every hour with tasks. It’s built by creating breathing room so you can think, adjust, and focus...
Germany's Surplus Grows as Domestic Demand Slumps
Good Morning from Germany, where the trade surplus widened to €21bn in January, up from €17.4bn the prev month; the highest level since the summer of 2024. However, this does not signal a revival of Germany’s export model. Exports fell by...
China Prioritizes Iran's Energy Over Regime Politics
This is perhaps the best analysis I’ve seen so far offering an onshore Chinese perspective on Iran and the ongoing conflict in the Middle East. “China’s disillusionment with Iran’s leaders means that Beijing is not inherently opposed to regime change. Because...
China's Economic Surplus Outpaces Global GDP Share
One of my better charts -- shows China's surplus relative to global GDP. Has had a big impact I think ... https://t.co/xkL0hjBjP1
UK’s Gas Dependence Leaves Households Facing 60% Bill Surge
Britain is more exposed than other European economies to the latest movements in energy markets due to greater reliance on natural gas. Households are also in a fragile position as energy bills are still 60% higher than before Russia’s full-scale...