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Blend AI and Human Creativity for Optimal Results

You don’t need to go all AI or NO AI with your creatives… leaning too far either way means wasting budget on low-quality output or falling behind brands launching faster. The smarter approach sits in the middle. We use AI as a supplement in specific parts of our creative workflow where it fills gaps we couldn’t solve efficiently otherwise. Take a mattress brand as an example. You can't easily ship a mattress to a UGC creator. It's expensive, logistically painful, and the content you get back is usually mediocre anyway. You either run without that type of content, or you use AI to create a high-production photoshoot or a lifestyle video that would have cost 10s of 1000s of dollars to produce in a real studio. We're doing the latter, and it's working. It falls flat when brands use it as a shortcut on products where real content could be created easily and would perform better. People can tell if it’s AI-generated or not. Maybe not consciously, but the feed scroll is trained now. If you're running AI creative on a skincare brand that could easily get genuine UGC, you're sacrificing performance because the authenticity isn’t there. The best approach is to use AI to strengthen parts of the creative workflow that would have otherwise cost 1000s in production.