Turn One Proof Asset Into Two Claim Formats
Hot take: your audience isn’t consuming your content. They’re consuming someone else’s screenshot of it. Or a creator recap. Or an AI answer stitched from whatever looked most consistent online at the time. So “we posted 5 times this week” isn’t a strategy. It’s cardio without the health benefits. Shared media isn’t “social;” it’s distribution. Here is a three-minute fix you can create right now without new content: 1) Choose ONE social proof asset you already have (result, method, earned media quote, two-sentence testimonial, review). 2) Turn it into TWO carryable formats: a one-sentence claim (“We believe X because Y”) and a number, quote, or example. 3) Publish both of those formats on your website—preferably on a page where you need to prove the claims you make. If you do that, you'll start to build the consistency the LLMs crave. Coming on Friday: I'll show you how shared and paid work inside a PESO Model® operating system. This is the start of that. 🎉
Neutral Rate Near 3% as Forecast‑Based Policy Debate Rises
Need to know where we are relative forecast-based policy setting. Neutral rate est at what it was a little less than 3%. The push to make policy on forecasts is something the administration’s nominee to replace Chair Powell has argued....
Waller Doubts AI Fuels Current Productivity Surge
Waller on Monday pushes back on the idea that the ongoing productivity boom is currently being driven by AI. "A.I. at some point will clearly kick in down the road, but I don't think it's going to be in the...
Nebius Price Target Lifted to $232 on $5.4B ARR Outlook
Nebius Group $NBIS price tgt raised to $232 at Northland Conservatively raising CY26 ending ARR estimate to $5.4B from $4B on strong 4Q25 incremental ARR and low end of CY26 capex plans. While we are not changing our...
Walller Signals Potential Rate‑Cut Pause Amid Improving Data
Potential pivot by @federalreserve Gov Chris Walller - IF the next retail sales & labor data continue to show signs of further improvement, like we saw in Jan, then would support a pause in rate cuts after dissenting in Jan....
Warsh Chairmanship Could Push Mortgage Rates Near Zero
How low can mortgage rates go with tariff ruling and Kevin Warsh as Fed Chair? https://t.co/eEzHs3zcYh
AI Success Requires Human Transformation, Not Just Technology
Why do so many organizations report AI adoption, yet see limited returns? New data suggests it’s not just execution. Fear of becoming less relevant, or even replaced, leads employees to “use” AI without truly embracing it. The real shift? Treat AI...
Fed Waller, Durable Goods Data Set Up Market Swing
🚨 Morning Market Rundown – Feb 23, 2026 🚨 🧠 Macro Headline: Markets digest Fed Waller + key U.S. data with durable goods and factory orders in focus. Growth vs slowdown narrative still in play. 📅 Economic Events: • 0800 – Fed’s Waller speaks •...
USD Stays Flat Post‑SCOTUS, Defying Tariff‑Driven Drops
Big moves in currencies are made one small move at a time. The fact that USD didn't rally substantially after the SCOTUS decision is remarkable. After all, it fell a lot when reciprocal tariffs hit, so the fact that it...
Know Your Vision First, Then Let AI Amplify
🔥 Hot take: AI won't be effective if you don't know what "good" looks like. You can't simply prompt your way to wisdom—if you lack an understanding of your audience, your goals, or your craft, AI will only amplify the...
AI-Generated Review Spam Overwhelms Feeds—Proceed with Caution
Interesting find and I wasn't even looking for it... Pathetic over-optimized review shows up in my feedly. Gobs of content. Too much. No author listed... Sets off my internal "this looks AI-generated content" flag. Check the page, yep, 99% probability...
HR Examines $15K Reverse Recruiting Model
$15K to land a job? What HR can make of ‘#ReverseRecruiting’ @HR_Exec https://t.co/WiJQnzc2w6 #HCM #HRM #HumanResources #HRTech #CHRO #CPO #Hiring #Recruitment #PeopleManagement #Culture #Change #FutureofHR #HRCurator
Importers Brace for Potential 15%+ Tariff Surge
Trump. Is he amping up for more than 15% global tariffs? With his unpredictability, what do importer supply chains do now?
Waller's March Cut Unlikely; FOMC Odds Near Zero
March cut may be a coin flip for Waller based on Feb payrolls, but it's not for the FOMC. Cut odds close to zero
Embed FP&A Early to Drive Decision Enablement
FP&A creates real impact when embedded early — not after decisions are already taking shape. Jagan Kallaganti (Questas Group) discusses FP&A’s shift from stewardship to decision enablement and why many teams remain credible, but not truly influential: https://t.co/jaR4Oo66Wk https://t.co/4eeRpVrUe1
Weekly SEO Recap: Google Volatility, Review Disappearances, AI Updates
Catch up on last week with the SEO Video Recap covering the week long super heated Google volatility, Google reviews are disappearing again, links in AI Mode and AI Overviews are updated, Google Ads news and more https://t.co/e9yXgyFhbD
Colombia, Chile, South Korea Lead 2026 Emerging Market Inflows
What are the hottest EMs in 2026? There are a handful of EMs that have monthly BoP flows. Those show a big rise in foreign investor inflows for Colombia (red), Chile (blue) and South Korea (purple). India (green) and Mexico...
Sitemaps Don't Guarantee Indexing Without Valuable Content
Sitemaps aren't a directive. You still need to prove a site's worth to Google... -> From John: "One part of sitemaps is that Google has to be keen on indexing more content from the site. If Google's not convinced that...
Stop GTM Theater: Focus on ICP‑Driven Strategy
If your GTM looks impressive but revenue is flat, that’s not bad luck. You're stuck in the classic GTM Theater vs. GTM Strategy trap. Let me explain... GTM Theater is when... 1) You've got that Agency running ADs, and they're showing you all the...
Google Admits Indexing Data Gaps Are Just Side-Effect
Google's @johnmu on the page indexing data missing issue - "just a side-effect" - story updated at https://t.co/y7yTnWMPqo https://t.co/Aa09Vs5Avg
Waller Open to Steady Rates in March if Labor Stabilizes
Waller, a Fed governor who dissented against January's rate cut pause, said he is open to holding rates steady in March if the labor market continues to stabilize. He also doesn't expect the Supreme Court ruling to impact his rate...
Waller Says March Rate Move Hinges on Feb Payroll
Fed governor Chris Waller conditions his support for a March cut (or hold) on the February payroll data due for release on March 6. “As things stand today, I rate these two possible outcomes as close to a coin flip.” https://t.co/8ompstwgY9 If...
US Policy Shifts Risk Turning Economy Into Petrostate
The US risk drifting toward petrostate economics. Regulatory rollbacks and clean energy policy U-turns aren’t just about climate — they affect jobs, industrial competitiveness, health and investment certainty. https://t.co/6Jn5YrWN68
Reddit Stock Slides as Search Traffic Shifts, Users Stagnate
And again, one turn of the knob by Google, and visits from Search plummets -> Why Reddit’s Stock Plunged 42% In Past Five Weeks "The number of Reddit daily users in the U.S. who are “logged in” to the service—meaning...
Short‑term Tariffs Won’t Drive Multi‑year Investment
A tariff that expires in 150 days isn’t a long-run industrial policy. Firms invest on multi-year horizons. If the policy is temporary, the investment response will be, too: mostly none. (This was recorded when the tariff rate was 10%; it's...
Google Ignores Sitemaps Lacking Fresh, Valuable Content
Google won't use your Sitemap file if it isn't convinced of new/important content says John Mueller of Google https://www.seroundtable.com/google-index-sitemap-content-40973.html #google #seo #googleseo #sitemaps
Sell Ideas, Not Time: The Wealth of Ownable Concepts
Top paid experts all have one thing in common: They sell ideas (not just time). And iIdea owners get rich. Simon Sinek charges $100K+ for a keynote today. But before his famous “Start With Why” TED Talk? He was a relatively unknown marketing consultant. One...
Paramount Likely Raises WBD Bid, Netflix May Bail
Paramount Is Expected to Raise Price of Warner Bros. Discovery Bid. Will Netflix Walk Away? https://t.co/rRAxVO21Ls via @variety
1970s Balance‑of‑Payments Deficit Returns Under Trump
Back to the 1970s again. History, Trump, the law and the balance of payments. Can the bofp be in deficit? Did a chartbook in response to the fascinating exchange between @Brad_Setser & @PhilWMagness https://t.co/ryYY7Z9OBm https://t.co/zySJwiEZN7
Search Spikes Don’t Harm Google Search, Says John Mu
Google's @johnmu said a spike in search impressions does not cause problems with Search https://t.co/Gx8bDf2WoW https://t.co/cLxH8TBMF9
Economists Needed to Assess AI’s Macro Economic Impact
We need real economists (@ModeledBehavior, @arpitrage, @tylercowen, Krugman etc) to take a crack at the fast AI scenarios from an NGDP, RGDP, productivity growth, inflation, 30,000-foot macro standpoint. What are the tech/VC/hedge fund people missing?
Local Content Rules Halve EV Subsidy Effectiveness
New @nberpubs: "Industrial Policies for Multi-Stage Production: The Battle for Battery-Powered Vehicles" https://t.co/DX6XB7e1R0 "local content requirements... drive up costs and reduce subsidy uptake, undoing more than half of the EV adoption stimulus coming from pure buyer subsidies" 😲
Analysts Overstate Global Copper Supply by Ignoring Strategic Reserves
I am seeing many market analysts include the accumulated copper stockpiles in the US in their global balance of copper stockpiles and therefore conclude that there are >1 million tonnes of available copper in global stockpiles today. I am not...
Dollar's Dominance Will Persist Despite Trumpian Challenges
Former ECBer, Vitor Constancio, thinks the dollar debasement narrative is overstated. He says, yes, Trumpian policies are challenging the international monetary order, but they are not, as yet, leading it to crumble: "the dollar will continue to dominate for decades ahead". His...
Waller Speaks as US Activity and Orders Dip
Economic calendar for Mon. Feb 23. 8:00am - Fed’s Waller speaks 8:30 - Chicago National Activity Index for December: Expected -0.08; Prior -0.04 10:00 - Factory orders m/m for December: Expected -0.6%; Prior 2.7%
Live on Fox Business: Market & Tariff Outlook
I'll be on @FoxBusiness this morning with @MariaBartiromo today at 7:10 am EST, talking markets, recent tariff developments & what's in store
Dollar Holds Despite Weak GDP, Falters in Asia
When All is Said and Done in FX, Little has been Done: The US dollar was fairly resilient in the face of the softer than expected Q4 GDP reading and the Supreme Court’s tariff decision. However, it came under pressure...
Gold Volatility Surge Signals Looming Stock Market Reversal
Gold Volatility Could Trickle Up to Stocks - Gold's highest 180-day volatility since 2009, juxtaposed with the lowest for the Nasdaq-100 index (NDX) since 2018, forms a crocodile-jaw pattern ripe to bite. My graphic highlights what might be the top...
Top Recruiting Trends Unveiled in Issue 256 of This Week, In Recruiting
Check out the latest article in my newsletter: This Week, In Recruiting - Issue 256 https://t.co/XcJqoF4avU
Armenia’s Landlocked Neighbors Limit Post‑Soviet Choices
Armenia’s landlocked position between Turkey, Russia, Azerbaijan and Iran has left Yerevan with few good options in the post-Soviet world. Full Newsletter: https://t.co/ZWXi1Pbh4h #armenia #geopolitics https://t.co/un8RUyVDaW
Limit Availability to Protect Focus and Productivity
Being “always available” is quietly killing your focus. Email. WhatsApp. Messenger. Text. X. Checking them all? That’s hours gone every week. This isn’t a system problem. It’s a communication problem. Choose your main channel. Set response times. Tell people. Simple. Uncomfortable. Powerful. 👉 Read the full post and subscribe...
Skip Semantic Layer Early; Use Native Metrics First
Controversial opinion: don't start with a semantic layer. A semantic layer makes sense when: - You have multiple consumers (BI, notebooks, apps) - KPIs are defined inconsistently across teams - You need a universal API for metrics If you're early stage with one BI tool,...
Structured Follow‑Up Boosts Accountability, Trust, and Productivity
Learn how structured follow-up improves accountability, trust, and #Productivity and discover research-backed principles for effective execution. I just published The Productivity Box: Mastering Follow-Up for Smarter, Faster Teams https://t.co/GrRulgGLxk
From IC to Product Leader: Identity Shift, Not Promotion
🚀 IC to Product Leader isn’t a promotion. It’s an identity shift. Happening TODAY. We’re hosting a high-signal fireside chat with Petra Wille — author of STRONG Product People — to unpack what really changes when you step into product leadership. 🗓 23 February ⏰...
AI ROI Proven, Yet CIOs Lag Behind
The AI ROI is Real, But Are CIOs Ready? Insights from Lenovo’s 2026 Playbook by @Timothy_Hughes https://t.co/EMAEj0YnH9 @DLAIgnite #SocialSelling #DigitalSelling #artificalintelligence #ArtificialInteligence #Technology #Innovation #Tech #TechNews #Leadership #Cloud #CloudComputing #SaaS
LIS.V Merger Arb Cuts Spread From 19% to 3%
$LIS.V merger arb worked out just as expected. Despite vocal retail opposition, shareholder approval passed easily. The spread narrowed from 19% to 3% in exactly two months following the post on SSI. https://t.co/UWBmq2fWGx
Ghost Project Exposes Governance as C‑Suite Hedge
The RM400 million "ghost" project has finally caught up to the boardroom. For C-suite leaders, this isn't just news—it’s a masterclass in why governance is your only real hedge. Here’s the breakdown of the high-stakes charges against a former Telco MD. 🧵👇
Prediction Powers AI: Master It for Business Edge
Prediction is not just a human trait; it’s the foundation of AI. As we harness artificial intelligence, we’re tapping into our natural ability to foresee patterns and trends. Leaders who understand this can leverage AI to their advantage and drive smarter decisions. In...
Wispr Flow Launches AI Dictation for Android, Adds Hinglish Model
Wispr Flow is launching its AI-powered dictation app on Android. Plus, it is also rolling out a dedicated model for Hinglish. https://t.co/1J2LW9aWV0
Stabilize Your Brain Before Work with Three Simple Rituals
3 ways to regulate before work: 1. Morning sunlight 2. 5 slow nasal breaths 3. No phone for 30 minutes Your brain stabilizes before input.