The Real Challenge: Reaching the Right Audience, Not Better Content
Most agencies are solving the wrong problem. Everyone's obsessed with better content. Better creative. Better copy. But the problem was never the content. It was always getting it in front of the right people.
Sharing Timeless Principles for Today’s Risky World
At this stage in my life, my main goal is to pass along the principles that I have learned that have helped me. Those principles are especially valuable now because the times we are in are so risky. I’m sharing...
Craft Your Time: Free Updated Guide on Time Mastery
I wrote this piece in 2022. It went behind the paywall. The framework evolved. Now it's updated, out from behind the paywall, and better than ever. 21 minutes on why you don't manage time — you craft it => https://t.co/Bmf7m0YT9D https://t.co/V3ECpXBPgJ
Higher Pay Often Means Lower Workplace Happiness
More money can buy a bigger house or a better car, but it can’t buy a nicer boss. https://t.co/P2cDn7pqgr The higher the pay, the lower the happiness at work for most people. @whartonknows #employeeexperience #life #happiness https://t.co/txpOBE2Mti
US Fatigued, Iran Holds Leverage—Ceasefire Likely
Most frequently asked question on this morning's livestream: is a ceasefire even possible? Two things are clear: (i) the US has had enough; (ii) Iran has leverage. How that gets dressed up in face-saving language is what talks are about,...
Hire Right, Fire Quickly: Stop Punishing Innocents
“Fire fast.” Yes; if firing is necessary, dragging it out is worse -- for that person, the team, and yourself. But, if you’re hiring and firing fast a lot, that means you’re bad at hiring, and you 𝘩𝘢𝘷𝘦 to fix it. You’re punishing...
Stu Jackson’s WCC Strategy Evolves with UCSB Addition
Given news that UCSB is joining the WCC, per @JonRothstein, here's our late-March look at commissioner Stu Jackson's strategy for the conference: https://t.co/D8i6SvwJF5
From Floor Scrubber to $500M Sales: 7 Essential Skills
At 21, I was working 16 hours a day packing orders and scrubbing floors. By 27, I'd done over half a billion in sales. Here are the 7 skills I wish I knew back when I started: https://t.co/c73PaL9rN0
Culture Mirrors the Worst Behaviors You Accept
For absolutely no reason, here's a reminder for today: Your workplace culture is shaped by the ✨ worst behavior ✨ you tolerate and normalize.
Founders Should Sell Problems, Not Product Features
One of the biggest founder mistakes is trying to sell like a builder. Buyers do not care about the features you are proud of. They care about the problem they need solved. The best sales conversations start there. What is the biggest sales mistake...
Verification, Not Intelligence, Limits AI; Automate Everything
Two interesting points: AI is bottlenecked as much by verification as by intelligence. Big unlock is making correctness cheap to check for messy, high stakes reasoning via auditable flows. Today automating your company is just as important as building great product.
Public Money Funding Expensive Sports Arenas Sparks Debate
Well, using tax dollars to build a new multi-billion dollar NFL stadium and refurbish the NBA/NHL arena sure seems like a wise idea.
If AI Can't Build Assets Fast, It's a Toy
I spent the last 2 weeks wiring Vora IQ so a new solopreneur can answer 7 questions and get: - a draft launch roadmap - a week of social posts - a simple revenue target sheet No prompt engineering. No “act as my…” Just: “Here’s my...
ROAS Misleads When New Customer Rate Falls Below 80%
ROAS is the most deceptive metric in your ad account • ROAS looks healthy: your new customer rate is quietly declining • You push into cold audiences: ROAS drops so you pull back • You pull back: you recirculate warm demand through the...
Welcome to Wrexham Renewed Through 2029, Season 5 Drops May 14
The #WelcomeToWrexham docuseries has been renewed for 3 seasons, taking the show through Season 8 in 2029. Season 5 premieres on Thursday, May 14, with two episodes; individual episodes drop each following week on #FXX and #Hulu. #streaming $DIS
Rental Inflation Hits 60‑Year Low, Dampening CPI Outlook
The thing to pay attention to in this CPI report is rent. Rental inflation reported by tenants fell to 2.6% YoY in March 2026. This is a full percentage point below the long-term average, and near one of the lowest levels in...
Expect a Chaotic Market: Spikes, Shortages, and Volatile Bonds
Markets are going to be funky. SoH closure into an oil price spike and physical shortage. COVID showed us anything is on the table and that governments never let a good crisis go to waste. With sovereign bond yields about...
Hormuz Closure Threatens Global Supply Chain Collapse
We said if Hormuz stayed close until mid-April, global supply chains were mathematically certain to begin collapsing, including in the US. Right on cue, on April 10👇 Things will rapidly get much worse from here if Hormuz stays closed “What’s the trade?” =...
Respect Principles, Speak Up, or Change Them Properly
Principles are like laws--you can't break one simply because you and someone else agree to break it. Remember that it's everyone's obligation to speak up, own it, or get out. If you don't think the principles provide the right way...
Freemium Plans Are Growth Savings, Not One‑Time Cash
A healthy freemium base is a growth savings account. Every month a portion upgrades. Remove the free plan and you get a one-time cash-out that looks like growth, but you're really just stealing from your future.
AI Reshapes Agencies, but Core Fundamentals Stay Unchanged
AI is changing everything about running an agency. Except the parts that actually matter. I dug into the research from @sparktoro, the Design Business Council, @lennysan’s Newsletter, and a few others. I talked to a bunch of agency owners about it too. Here’s...
Eight Early Signals Your SaaS Has Found PMF
Top 8 signs your SaaS is about to find PMF: > Everybody's faces light up when you talk about the product > People asked how to buy it before you built it > Thousands of people joined a waitlist > Hundreds of people...
Foundation Models Win, Yet Token Costs Threaten Adoption
There has been a long standing debate in Finance AI around "who wins": the foundation labs vs. the finance specific AI platforms (pejoratively, "the wrappers") The pendulum in asset management has shifted back towards a strong consensus that foundation labs directly...
Scarcity and Danger Drive Successful Marketing Strategies
Agreed. I will add that scarcity (every recent game console, shoe drops, Birkin, etc) and danger (Liquid Death, RedBull, Monster) are some of the best marketing tactics out there. Anthropic needs to keep the dream alive.
Stop AI Repurposing: Test Small, Grow Big
The biggest lie in content marketing is the "AI content machine" that automatically turns one big piece of content into ten small ones. Last year: ▪️ I got 9M+ impressions on my LinkedIn posts ▪️ Ahrefs Blog got 3M+ unique visitors ▪️ Ahrefs YouTube...
B2B AI Content Must Prioritize Human Engagement Over Bots
I think AI in the B2B space right now is rife with "stuff" written purely for LLMs. No human is ever going to read it, and if they do, they'll be bored to DEATH. If you're going to spend money on...
Ownership Culture and Speed Drive Business Success
Friday Five: ownership culture + why speed wins👇 🎵Three songs to start with: Bamboula 2000 ❔ Questioning your principles 🛒 Sam Walton on an employee ownership culture 🚀 Elon Musk 🎙️ Patrick O’Shaughnessy on helping others https://michaelwmchugh.com/friday-five-no-327-april-10-2026/
Gas Prices Aren't Down, Just Rising Slower
Am seeing lots of headlines today suggesting that consumer sentiment should improve because "gas prices have moderated." While I am hopeful of an improvement in how consumers feel, what has moderated is not the price of gas, but its pace of...
Sandy Brondello Boosts Tempo, Disrupts 2027 Draft Tank
I think @TempoBasketball will be competitive this season and maybe that was always going to be the case if you hire Sandy Brondello. This is good for season ticket holders, good for the league and good for a world-class city...
IBM's WatsonX Powers Masters App, Its Only AI Win
The Masters App is considered best sports app (Netflix execs say it is the best streaming app…after Netflix). A funny subplot: it’s powered by IBM and is basically IBM’s only AI-related win in past 5 years. IBM runs a bunch of ads...
Doctors Are Underpaid and Forced Into Costly City Living
We *drastically* underpay residents Being a doctor is not only tremendous financial cost, but also practically means you have to delay all family decisions by often being forced to live in the most expensive cities near teaching hospitals The human cost isn’t...
Core Goods Inflation Expected to Remain Benignly Low
so then you all must expect core goods inflation to be on a really benign path lower
China Subsidizes Auto Sector to Crush Foreign Competition
China's government has been providing incentives for Chinese manufacturers and suppliers to sharply undercut foreign auto manufacturers at home and abroad. This has been the goal of the CCP - rule the auto supply chain sector and wipe all global...
Makers Vs. Takers: Culture’s Impact on Business
Are Your Employees Makers or Takers? - CX Journey™ https://t.co/kLx2Zs6t7l The distinction between makers and takers is about more than individual behaviors; it plays a significant role in shaping the entire company #culture. #employees #employeeexperience https://t.co/NECAWjqUxs
War's Fallout Harms Global Economy, Boosts Russia
My view with @LenaPetrovaOnX on the outcome of the US-Israeli war on Iran: “The outcome of the war is unambiguously bad for the world economy… except for Russia and China, with Russia being a big winner.” https://t.co/5Rj36XtJ4O
Four Simple Steps to Master Your Speech Rehearsal
How do I rehearse my speech? 1. Read your talk out loud. 2. Prepare outline notes. 3. Tape your "impromptu" talk. 4. Practice in front of an audience. #publicspeaking #virtualtraining #frippvt
AI Will Elevate, Not Replace, the Future Workforce
The future workforce won’t be replaced by AI. It will be elevated by it. As repetitive tasks are automated, employees can focus on innovation, strategy, and delivering better experiences. https://t.co/AWnHGNmOyJ
Success Comes From Systematic Testing, Not Luck
Everyone sees a successful store: 'They got lucky with the product.' Ecom founders see a successful store: 'They tested 50 products before this one and built a system to do it.' Different perspective.
AI Accelerates CIOs' Rise to CEO Roles
Tech’s acceleration paves CIOs’ path to the corner office https://t.co/7AXFwc2JpV AI especially is paving the path from CIO -> CEO as the next wave of business transformation is fundamentally tech-driven.
Joe Buck Aims to Finish Career at ESPN
NEWS: Joe Buck says he wants to remain at ESPN for the rest of his career. His ESPN contract expires at the end of this NFL season. Story for @SBJ: https://www.sportsbusinessjournal.com/Articles/2026/04/10/joe-buck-hopes-to-remain-at-espn-for-the-rest-of-my-career/
Switzerland Targets US Tariff Deal by July End
Switzerland aims to finalize US tariff accord by the end of July https://t.co/ZYi5vpcuIn via @bbenrath @fabiennekatrin https://t.co/b6wPOAMUsC
Inflation Outlook and Fed Path Discussed on CNBC
Coming up on CNBC with Kelly Evans & Steve Liesman to talk inflation and the road forward with the Federal Reserve.
Two Red Flags Mean the Founder Is Unqualified
Founders: Discovery call red flags checklist: 🚩 No clear pain metrics 🚩 Can't name decision maker 🚩 No similar tool spend 🚩 No timeline pressure 🚩 Won't share budget range Any 2 flags = unqualified.
From LA Rehab Success to Bootstrapped Bend Property Management
After doing a *ton* of successful home / small apt building rehab deals with his family in LA (his mom actually spoke at Reconvene years ago), Jonathan in now bootstrapping a property management business in Bend, OR. Really enjoying following his...
Iran's Straight Flush: Dominating the Hormuz Strait
"Iran has no cards"...except for the straight flush it happens to be holding with control of Hormuz
Fintech Funding Rises While Deal Count Plummets
Venture funding to fintech companies is up year over year so far, but concentrated into significantly fewer companies, Crunchbase data shows. Global venture funding to financial technology startups totaled $12B across 751 deals in 2026 as of April 6, per @Crunchbase...
US‑Iran Talks Stall, Markets Slide Across Board
Based on this, US-Iran talks aren't going well 👎 Markets telling same story with stocks lower, gold lower, US dollar strengthens, oil rebounds https://t.co/ZmGKsaR6y5
Voters Love Rays Stadium, Balk at Funding
Polling on the funding plan for the Rays stadium is just brutal. Even though many folks say say they'd like the idea, they don't want to pay for it. https://t.co/08hS0v9fgy https://t.co/3vnTMPbNTy
War Alone Doesn't Explain 74‑Year Low Consumer Confidence
The University of Michigan has been conducting a consumer confidence survey for 74 years (starting in 1952). The lowest reading in this history is the number out today for April 2026 at 47.6. The commentary from the University of Michigan attributes...
Margins Hit 15% New Highs, Driving Valuation Surge
Margins are also making new highs (now at 15%), which goes a long way to explain the elevated valuation backdrop. https://t.co/etb3rBke43