Your Show or Digital: What Matters Most?
Talent today must balance radio duties with an expanding digital footprint, but the bulk of earnings still comes from the on‑air show. Radio revenue is flat while digital platforms are growing rapidly, making time management essential. Pre‑recording segments lets hosts sound live while freeing hours for podcasts, video clips, and social posts. Treat the radio program as the foundation and layer on‑demand content to maximize brand reach and revenue.
The Only Thing N.B.A. Players Love More Than Basketball Is Starting Podcasts
NBA players are rapidly turning to podcasting, seeing it as a platform for personal branding and a potential post‑playing career. Stars like LeBron James, Draymond Green and Paul George host shows that blend game analysis, behind‑the‑scenes stories, and pop‑culture interviews....
Munch Studio Launches AI Video Editing Suite That Turns Long-Form Video Into Social Media Content in Minutes
Munch Studio unveiled an AI‑powered video editing suite that converts long‑form footage into platform‑ready short clips in minutes. The tool automatically clips, captions, scores relevance, adds music and formats videos for Instagram Reels, TikTok, YouTube Shorts, Facebook and LinkedIn. All...
Wits Project Pits African Creators Against AI Music’s Blind Spots
Charles Goldstuck warned that African music is missing from the data training generative AI, and the continent risks becoming a consumer rather than a shaper of the technology. The six‑month AI and African Music Project, run by Wits Innovation Centre...
Roblox Releases Agentic AI Tools for Creators, Promising Ability to "Build a Game with a Single Prompt"
Roblox unveiled an agentic AI suite for its Roblox Studio, featuring a Planning Mode that converts natural‑language prompts into a detailed, editable game design document and then builds the game automatically. A beta playtesting agent will run QA checks by...
Avid Adds Agentic AI to Its Creative Tools
Avid announced a strategic partnership with Google Cloud to embed Google’s Gemini models and Vertex AI into its Media Composer editing suite and the new Content Core data layer. The integration adds agentic, generative AI that can analyze high‑resolution footage,...
Spain Study: Streamers Using Geo-Targeted Ads to Boost Revenue
A Spanish university study of Netflix, Prime Video, Disney+ and HBO Max reveals that all four services are integrating geo‑targeted, personalised advertising into ad‑supported tiers. Researchers examined 920 ads across 536 episodes, finding that Prime Video runs the most ads...
Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV
YouTube is positioning its platform as a television equivalent to capture premium ad budgets, emphasizing the growing share of viewing on living‑room screens. At its NewFronts event, the company let creators pitch the TV narrative, citing data such as 62%...
Inside the Creator-Led Media Economy: Coachella
Influencer marketing now commands 20‑30% of media budgets, with Australian creator spend hitting $830 M AUD (≈$550 M USD) in 2025 and projected to reach $1 B AUD by 2030. The Coachella festival has become a high‑velocity content factory, where brands like Revolve, Hailey Bieber’s Rhode, and...
Hololive Vtuber Akai Haato Returns With Original Song
Hololive’s veteran VTuber Akai Haato is ending a six‑month mental‑health hiatus, debuting an official music video for her 2025 song “Doll” as the first step toward a gradual return. Simultaneously, parent company Cover announced it will scale back support for its...
Threads Updates Reply Format and Web UI
Threads is introducing indented replies on iOS and testing them on Android to make conversation threads clearer. The platform is also overhauling its web interface, shifting the main feed to the right and adding a left‑hand panel for Direct Messages....
Threads Expands Social Media Management Functionality
Meta’s Threads platform is rolling out a suite of API enhancements that let brands cross‑share to Instagram Stories, schedule posts up to 10,000 characters, embed content without tokens, and receive real‑time notifications. The changes also lower the follower threshold for...
YouTube Lets Users Remove Shorts From Its Home Feed Via Timer Setting
YouTube has expanded its time‑management settings to let any user set the Shorts feed limit to zero minutes, effectively removing Shorts from the home feed. The option, first introduced in October 2025 with a 15‑minute minimum and later limited to parental...
Podcasting’s Audio Primes, YouTube Limits Livestream Ads, & More
The Sounds Profitable report introduces "Audio Primes," listeners who consume at least 75% of podcasts as pure audio and show lower enthusiasm for AI‑generated voices than video‑first audiences. YouTube rolled out two livestream features that pause ads when viewers send...
‘The Sims 4’ Marketplace Launches on PlayStation, Xbox, Making UGC Available for the First Time on Consoles (Gaming News Roundup)
EA announced that The Sims 4 Marketplace is now available on PlayStation and Xbox as of April 16, letting console players browse, purchase, and download community‑created Maker Packs and Kits directly in‑game using Moola. The launch removes the need to restart a...
PR Roundup: Creators Get Certified, Bieb-Chella Buzz and Philanthropy’s Trust Problem
The Institute for Responsible Influence unveiled a Responsible Influence Certification Program, giving creators a seal that proves they understand FTC disclosure rules and truth‑in‑advertising standards. Justin Bieber dominated Coachella’s social conversation, accounting for roughly 30% of posts and generating 340 million...
Northernlion Cancels Streamer Supercruise Just Three Days After Announcing It, Surprising No One But Disappointing Everyone
Twitch personality Ryan "Northernlion" Letourneau announced a five‑day streamer cruise on a Royal Caribbean ship departing Tampa, but canceled the event just 72 hours later. The Supercruise, which would have featured fellow creators Dan Gheesling, Squeex and LovelyMomo, faced mounting...
Dungeon Crawler Carl TTRPG Raises over $5.5 Million on BackerKit
Renegade Game Studios’ Dungeon Crawler Carl tabletop RPG has raised over $5.5 million on BackerKit, becoming the fastest‑funded role‑playing game in the platform’s history. The campaign launched with a record‑breaking 65,000 followers, unlocking its first 13 stretch goals within minutes. The...
Netflix Expands Video Podcast Slate With Shows From ‘Rotten Mango’ Creator Stephanie Soo, Evan Ross Katz, NBC News’ Ellison Barber...
Netflix is bolstering its original video‑podcast portfolio with five new series, adding to the slate it began building in 2025 through distribution deals with Spotify, iHeartMedia and Barstool Sports. The lineup includes a pop‑culture interview show with former NBC anchor...
Target Puts Creators at Forefront of Pokémon Anniversary Campaign
Target is launching a 100‑item Pokémon × Target collection to mark the franchise’s 30th anniversary, rolling out May 2‑June 6 in select stores and online. The campaign puts social creators such as Sydeon and SuperDuperDani front‑and‑center as “trainers,” extending the promotion across social, digital,...
Roblox’s AI Assistant Gets New Agentic Tools to Plan, Build, and Test Games
Roblox announced a suite of agentic features that upgrade its Roblox Assistant from a simple prompt‑response tool to a collaborative development partner. The new Planning Mode lets the assistant analyze code, ask clarifying questions, and generate editable action plans before...
YouTuber Who Showcases "Adult-Oriented" Resident Evil Requiem and Stellar Blade Mods Claims Capcom's Laywers Asked Him to Take Down over...
YouTuber GrizzoUK posted an alleged Capcom legal notice demanding the removal of 1,004 videos that feature adult‑oriented mods for Resident Evil Requiem, Stellar Blade and other titles. The email cites copyright infringement and brand‑image concerns, giving a April 21 deadline. GrizzoUK...
10 Influencer Marketing Tips From the Minds Behind the Internet's Biggest Campaigns
Duolingo’s influencer team outlines ten actionable tactics for scaling creator marketing. They emphasize treating creator relationships as long‑term investments, extending outreach to talent managers, and applying “story fitting” to align narratives rather than demographics. The framework also leverages internal passions,...
ESPN Reveals Football-Focused Creator Program Ahead of 2027 Super Bowl
Disney’s ESPN announced the fourth edition of its Creator Network will be football‑centric, timed to the lead‑up to the 2027 Super Bowl. The year‑long program will embed creators at Monday Night Football, college games and culminate in a week‑long VIP...
Instagram Re-Enters Creator Affiliate Commerce Years After Rivals Built Lead
Instagram announced in March 2026 that creators can now tag up to 30 affiliate products directly in Reels and earn commissions on sales. The move ends a four‑year hiatus after the platform shut down its 2022 affiliate program and removed...
‘Dungeons & Dragons’ Maker Launches Official Actual-Play Show Amid Growing Popularity of ‘Critical Role,’ ‘Dimension 20’ (EXCLUSIVE)
Wizards of the Coast, a Hasbro subsidiary, is debuting “Dungeon Masters,” its first official Dungeons & Dragons actual‑play series. The two‑episode launch drops on YouTube on April 22, with new episodes released weekly. The show’s inaugural storyline is tied to the...
The Dark Side of Posting About Your Children Online
The article spotlights the surge of “sharenting” and the nascent “kidfluencing” industry, highlighted by a new book that reveals how parents turn their children’s online personas into revenue streams. It cites a striking statistic that one in four Western children...
SAMY Debuts Proprietary AI Platform to Consolidate Social Media, Influencer Marketing Data
Global social‑media agency SAMY launched Maia, an AI‑powered platform that consolidates paid social, influencer activities, and owned media into a single management environment. The solution delivers a real‑time campaign dashboard, influencer approval hub, streamlined content‑approval workflows, brand‑safety screening, spoken‑word analysis,...
Metro Hit 4 Million TikTok Followers. Should Affiliate Publishers Follow?
Metro grew from 8,000 to over 4 million TikTok followers by April 2026, launching four vertical channels—news, sport, entertainment and gaming. The publication spent ten months producing platform‑native, presenter‑led videos without any commercial intent, then began monetising through brand partnerships rather than...
Kick Hits 100M Users but Co-Founder Warns Milestone Masks Deep Platform Flaws
Kick announced it has surpassed 100 million users, positioning it as the third‑largest live‑streaming platform by hours watched. Co‑founder Bijan Tehrani warned the milestone masks deep technical debt from a rushed launch, prompting a three‑year infrastructure rebuild and a fully native...
Macro Influencers Explained: Definition, Follower Count, and When to Use Them
Macro influencers, typically boasting 100,000 to 1 million followers, sit between micro and mega tiers, offering a blend of broad reach and higher engagement. Their audience is large enough for brand awareness yet niche enough for authentic connections, making them attractive...
Canva’s AI Assistant Can Now Call Various Tools to Make Designs for You
Canva unveiled AI 2.0, an agentic assistant that can interpret text prompts, call the appropriate design tools, and deliver editable layered outputs. The upgrade adds Slack, Gmail, Google Drive, Calendar and Zoom integrations, plus a web‑research skill and a scheduling draft...
IAB: Digital Audio Grew 10% In 2025 as Podcasts Near $3B
The IAB/PwC 2025 Internet Advertising Revenue Report shows digital audio reaching $8.4 billion, a 10.2% year‑over‑year increase. Podcast advertising grew 17.6% to $2.86 billion, maintaining double‑digit growth after a slowdown from earlier spikes. Despite the gains, audio’s share of total internet ad...
How The Dogist Turned His Passion for Photographing Dogs Into a Media Brand
Elias Weiss Friedman launched The Dogist on Instagram in 2013, turning street dog photography into a digital media brand. Within a year he secured a book deal and hit one million followers; today the franchise boasts over 10 million followers and...
Dolce & Gabbana Names Melinda Melrose as Global Makeup Expert
Dolce & Gabbana has appointed Philadelphia‑born makeup artist Melinda Melrose as its Global Makeup Expert. Melrose, who built a career on Instagram tutorials, brings over 1.4 million followers and a contemporary aesthetic to the luxury brand. Her debut featured new D&G beauty...
Esports Specialist, GSMA Target SA 5G Gaming Opportunity
Veloce Media Group and GSMA Fusion released a network‑requirements guide showing how standalone (SA) 5G can power low‑latency esports, cloud gaming, and live creator streaming. A demo at MWC Doha 2025 used SA 5G for racing simulators, proving events can...
Wonderskin CEO Michael Malinsky on Turning a Viral Product Into a Thriving Beauty Brand
Wonderskin, founded by Michael Malinsky in 2020, turned a TikTok‑viral metallic blue lip‑stain into a multi‑category beauty brand. The $22 Wonder Blading Lip Stain Peel‑Off Mask has sold over 6 million units, fueling a 300% revenue surge that hit roughly $125 million...
Exclusive: Dr. Joyce Park Enters Hair Care with Science-Backed Brand Kerativ
Dermatologist Dr. Joyce Park, known as @teawithmd, is launching Kerativ, a science‑backed hair‑care line targeting scalp health and telogen effluvium. The brand debuts on April 28 with a $44 Redensify Reset Shampoo and a $65 Treatment Serum, both formulated with...
How College Athlete Carson Roney Went From TikTok Dances to Gatorade Commercials
Carson Roney, a college basketball and volleyball player, turned TikTok dance videos into a 5 million‑follower empire. By partnering with Wasserman manager Erin Convey, she expanded her content to fashion and beauty, securing long‑term deals with Gatorade, the NBA and other...
How Portland Leather Goods Did $1M in Sales in 20 Days on TikTok Shop Thanks to an Affiliate Blitz
Portland Leather Goods catapulted its TikTok Shop sales from roughly $1,200 a day to a $100,000 peak after launching a seven‑day affiliate blitz in March. By recruiting about 500 creators who posted 3,800 videos and amassed 13 million views, the brand...
YouTube Finally Lets You Turn Off Shorts: Check Out Exact Settings to Clean up Your Feed
YouTube has introduced a new setting that lets users set the Shorts feed limit to zero, effectively removing Shorts from the app. The option expands on the Shorts feed limit feature launched in October 2023, which previously allowed a minimum...
Still Alive: What Samay Raina’s Comeback Signals for Brands
Samay Raina’s new special *Still Alive* marks his return after a controversy over edgy humor, sparking a wave of social media buzz and renewed brand interest. While the program’s emotional storytelling has generated strong viewership, the article warns that visibility alone...
Oxford Road Shares The Secrets To True Crime Podcast Ad Effectiveness
Oxford Road released its ORBIT ranking of the top‑performing true‑crime podcasts, drawing on more than $1.6 billion in campaign data from over 500 advertisers. The analysis shows true‑crime is the second‑largest spend genre, ranking in the top 20 % for ad efficiency, yet...
YouTube Tests Showing Creator Posts in Your Shorts Feed
YouTube is piloting a new format that places creator Posts—image carousels with up to ten pictures, text overlays, and royalty‑free music—directly inside the Shorts feed on its mobile app. The test, rolling out globally to a limited user group, aims...
How Creators Are Transforming Marketing Strategy: From Campaigns to Infrastructure with Monica Khan
Monica Khan argues that creators have moved from a campaign‑centric channel to a core piece of marketing infrastructure. Brands that embed creators in an always‑on, cross‑functional model can harvest real‑time audience insights and build lasting trust. The conversation also highlights...
Recordly Brings Screen Studio-Style Recordings to a Free, Open-Source App
Recordly is a free, open‑source desktop app that combines screen capture with built‑in editing tools, delivering auto‑zoom, cursor polish, webcam overlays, and styled frames in a single workflow. The platform rivals premium products such as Screen Studio by offering smooth...
Who Owns Brainrot? Fortnite Skin Launch Renews Creator Community Debate over AI-Generated IP
Fortnite introduced two Italian "brainrot" skins—Tung Tung Tung Sahur and Ballerina Cappuccina—on April 1, reigniting a dispute over who can claim ownership of AI‑generated meme characters. Mementum Labs says it licensed the characters from TikToker Noxa and is working with Epic...
Ex-OnlyFans CEO Launches Vylit, an 18+ Creator Platform Positioned Between Social Media, Adult Content
Former OnlyFans CEO Ami Gan has launched Vylit, an 18+ creator platform that blends social‑media style discovery with adult‑content monetization. The New York‑based startup secured $2.7 million in seed funding from Windmill Chain Fund and angel investors. Vylit differentiates itself by...
Travel & Hospitality Brands Scale Creator Programs at Fastest Rate Across European Sectors, Research Finds
Travel and hospitality brands across Europe and the UK are expanding their influencer creator programs faster than any other sector, with 28% reporting a major increase in creator volume over the past year. A striking 92% of these brands rely...
Adobe’s New Firefly AI Assistant Wants to Run Photoshop, Premiere, Illustrator and More From One Prompt
Adobe unveiled the Firefly AI Assistant, an agentic tool that lets creators run Photoshop, Premiere, Illustrator and other Creative Cloud apps from a single natural‑language prompt. The assistant can call on roughly 100 built‑in tools, outputting native PSD, AI and...