14 lessons from coaching 70+ 7-8 figure ecom founders: 1. A lot of founders hit $2-5M and can't break through. They picked a $5M product from day one, did dropshipping with no repeat customers and only Facebook working. 2. Product flywheel determines your ceiling. Find something that takes major retailers 4-6 years to figure out so you can own the category first. 3. $5M skills are completely different from $100M skills. Scrappy testing got you here, but systems, delegation, and forecasting get you there. 4. Creative strategist hire unlocks an extra $5M-$10M. When you can't scale spend without tanking ROAS, this is the specific role that fixes it. 5. Head of product unlocks an extra $10M-$50M. Stops you being a one-product wonder and builds the pipeline to sustain growth. 6. Run wholesale through a separate Shopify store. 50% margins, upfront payment, high AOV, send 2 free samples to every new account. 7. Steady 100% YoY compounds faster than spikes. I watched a brand go 3 sales/day → $20K/day → $100M+ with no dramatic jumps. 8. International isn't optional at scale. That same brand hit the US and revenue exploded, most brands leave $50M+ sitting there. 9. Retail needs exclusive partnerships. A major retailer gave priority because the brand committed to them, which led to 52% market share in 530 stores. 10. Once you dominate a category, expand the range. At 52% market share you can't push the same product harder, you need new SKUs. 11. Major retail mergers create overnight opportunities. A single merger opened thousands of new shelf positions. 12. Visible product differentiation wins retail. Hair spray product that doesn't kill plants vs competitor spray that does = easy in-store demo. 13. Step down when you're the problem. I left a $150M company because it needed an ops person running it, not someone obsessed with marketing. 14. Solving your own problem creates real PMF. A mum couldn't find natural kids' hair care, built it herself, now in 530 stores. The founders stuck at $2-5M were all doing the exact same things that got them to $1M. Testing more products, spending more on ads, working harder. None of that breaks the ceiling. Different stages need completely different skills.
No. Teams actually has the best product-market fit. Its users are paid by the hour and are incentivized to pass the time
I struggled so hard to find a job out of college that I’m building my own new type of job fair that ACTUALLY will help people most likely increase their chances of landing a job in environmental/ social impact -...

Everyone chases startups in big cities. The smart move is your small town. Lower rent, less competition, stronger margins. Open a coffee shop bar, a boutique, or a phone repair shop and fill a gap people drive hours to solve. In a town of...
James Currier joined my Modern Brand and Community Playbook class at USC Jimmy Iovine and Andre Young Academy for the 4th year running. 💥 Network effects are a foundational factor in my playbook. You cannot build a defensible business without...
Played 3 holes with @goodgood_golf and picked their brains on how they became the fastest-growing golf channel in the world ⛳️ Full video out now https://t.co/DJXv7h8kGj https://t.co/7TQAdLndnV
The thing that will make a VC want to fund you is not how well you match their (claimed) investment thesis. It's the same thing that will make every other VC want to fund you: how well you're doing.

I’m bringing my friend @wilreynolds into the Make More Money program for a fireside chat. If you don’t know Wil. he founded @SeerInteractive in his living room in 2002. Built it to 200+ people, fully bootstrapped. Turned down $50M in acquisition...

Harmonic just dropped its Q2 '26 Hot 25 list, featuring the early stage companies seeing the most investor interest on @Harmonic_AI's platform. My biggest takeaways: Almost zero competition between these products. Every quarter, this list has multiple clusters of startups all sort...
I want to hire a 25 year old Gen Zer to sit on WhatsApp all day chatting with our customers In a world of ai, I’m focused on things we can do that are more human, and don’t scale The idea of...
One day I’m going to tell you all of the story about how I believed that since I built a business with ONE child without losing my mind, I could build a business with THREE children & not lose my...
EXCLUSIVE: in a sea of Terminator-looking bots, Aussie founder Grace Brown took a different direction for her robot, Abi: color, bubbles, and fun. Now her startup Andromeda, which has raised $16.6M, is launching for senior homes across the U.S. - with...

Congrats to Trayd on their $10M Series A! Specialty trade contractors deal with union rules, multistate labor laws, and a ton of manual back-office work. Trayd automates payroll, HR, and compliance for them, cutting a 14-hour weekly process down to under...
Your side project doesn't need more features. It needs more conversations with the people using it.
When UX researchers present findings that contradict the feature you just spent three months building based on the PM's gut feeling. THE GOLDEN PLAYBOOK FOR PIVOTING WITHOUT BURNING BRIDGES:

𝗥𝗲𝗶𝗻𝘃𝗲𝗻𝘁𝗶𝗻𝗴 “𝗕𝘂𝘆 𝗡𝗼𝘄, 𝗣𝗮𝘆 𝗟𝗮𝘁𝗲𝗿” 🇿🇦 South African fintech Happy Pay has raised $5 million in seed funding, in a round led by global venture capital firm Partech, 𝗮𝘀 𝗶𝘁 𝗹𝗼𝗼𝗸𝘀 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝗮 𝗻𝗲𝘄 𝗺𝗼𝗱𝗲𝗹 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗰𝗿𝗲𝗱𝗶𝘁 𝘁𝗵𝗮𝘁 𝗿𝗲𝗺𝗼𝘃𝗲𝘀...
Heard this from VCs? "You're great, but your category isn't." I invest in top-notch founders, not categories. Case study: Akash Raju , Anuj Mehta , and Kushal Negi at Glimpse . Started out in a completely different business. But got...
I had one of the legends of angel and seed investing on Uncapped, @RonConway. He's the founder of SV Angel been an early backer of companies like Google, Facebook, Airbnb, and many more. We talked about the evolution of tech, being...
No dashboard. No portal. Manual operations. Sarah Ahmad got on Zoom with every single early customer. She says people forgive a rough product when you show up and solve their problem directly. https://t.co/yYvLbzjEa1

A book tech twitter hasn’t read but is a great biz book Ruthless, the story of Eazy E and Ruthless Records: - eazy e was a 21 year old drug dealer - saved up 200k from selling drugs - used it to...
Building your own tools like GStack is an amazing experience. You come up with something you think might work and then two days later it replaces what you were doing before. Instead of /plan-ceo-review and /plan-eng-review sequentially, I find myself using...

I've scaled app servers, I've scaled HAProxy, I've scaled Postgres replica dbs, I've scaled job servers Never until today have I had to scale my local max_connections for Postgres but once you run 20 simultaneous workers doing full tests, now I...
The definition of a “great” startup has changed. But many founders are still building like it’s 2018. A few shifts happened: 1) A $1B exit used to be the goal. Now it’s often just the baseline. 2) $100M ARR used to mean you...
new apps and tech don’t succeed because they’re innovative or cool, but rather because of a deeper set of human tendencies…

YC Demo Day for W26 is in full swing The craziest stat: 3X more companies in this batch reached $1M annualized revenue than W25 Also crazy: the fastest revenue growth rate of YC history at 14% week on week growth *on average*...
Sent a founder a term sheet. $500k @ $10m post. She replied, and CC’d my assistant. “Too low. Claude, double the check size, 3x the valuation, and introduce me to Zuck and Jensen.” I laughed, as if that would work. I keep those intros...
As Airport Security Waits Spiral, One Man Started A Line-Sitting Business — $600 To $1,200 To Skip The Wait - View from the Wing https://t.co/WcrOZafP1H
My first website was embarrassing... First blog posts were rough. First talks were brutal. But reps build range... Build. Ship. Learn. Decide.
You’re killing your productivity if you’re still running on to-do lists. Most entrepreneurs have long, generic lists. Zero priority. Zero time for it.. The result? You end your day with it longer than you started. After 29 years of entrepreneurship, here’s what...
Made my first $10,000 on the internet not with digital products but by selling a writing service. This is the quickest way to monetize online. And tomorrow, I'm sharing the exact roadmap I'd follow if I had to start from scratch in...
Founders: Strategic vs Tactical discovery: Tactical = How many users? Strategic = "What happens if you miss hiring goals? Tactical = "Current process? Strategic = "Cost of status quo? Strategic questions = bigger deals.
Your first $1K: hustle Your first $10K: offer Your first $100K: systems Your first $1M: team Your first $1B: Brand

I’m excited to announce that @reforge is joining @MiroHQ . 10 years ago @andrewchen and I ran the first Reforge Growth Series. What started as a single course has grown into a community of over 100,000 alumni and SaaS...

In our last report on Advisor Marketing, we found that the median client acquisition cost (CAC) for advisory firms was $3,800 when including both "hard dollar" expenditures on marketing and the "soft dollar" value of advisors' time. https://t.co/BTglcsTaaR Acquisition costs...
DO. FAIL. LEARN. Failure isn’t the end. It’s how we get better. And I’ve had my fair share of it over the years. Startups don’t always succeed, but how you talk about the journey matters. Building a startup is hard, harder...
Refounding a company in this era, from AI first principles, when you’re not the original founder is the story that will define this next generation of decacorns 🔥 The future belongs to the bold. Buckle up.
AI writes your code. Users write your roadmap. The only thing you need to write yourself is the vision.

Sam Liang came to the DFJ offices in Menlo Park from China with broken English and a strong spirit. He told us he was creating a business that allowed phones to tag people as they moved around the world and would...

Most people quit and then try to build. I built and then quit. Before I left corporate I had already signed my first investors, closed my first deals, and had real revenue coming in. The business existed before it was my only option. That’s...

6 figure jail is when your revenue plateaus and nothing you do seems to move it. You’re running systems designed for where you were. not where you’re going. The jump from 6 to 7 figures isn’t about working harder. It’s about fixing...
Congrats to the @withshepherd team on their $42M Series B! They're rebuilding commercial construction insurance for the AI era. When a broker submits an account, Shepherd delivers an indication in minutes—not weeks. 1,500+ policies issued, $400B in insured value, 600+ commercial...
Tomorrow is our 1st birthday at Upstarts 🎉 I wrote about our first year in operation, my gratitude for the startup ecosystem, and what to expect from @upstartsmediaco in Year 2. https://www.upstartsmedia.com/p/upstarts-turns-1-heres-whats-next-e6a
8 hours of outbound a day. Cold DMs. Cold emails. Reddit. LinkedIn. Repeat. I've seen this blueprint. I've watched it burn founders out. Miss one week and your pipeline goes to zero. I've worked with 30+ SaaS companies. The ones that stall out built everything...
Entrepreneurs: Once you grow to $10K MRR without any VC money, you start perceiving VCs differently.
I don't look for good ideas. I look for expensive problems. The difference built me a billion-dollar company. So many founders start by asking "What cool thing can I build?" That’s the wrong question.
I don’t build companies just to invest - I build them to win. Everything I do on social media is about one thing: customer acquisition. If I can lower CAC and increase ROAS for my companies, I win and so do...
If you’re a content creator you need to watch this. No hype or marketing. Nick is sharing is his genuine journey on how learning to make software transformed their business.
2012 → Instagram needed 13 employees for a $1B exit. 2024 → Startups needed a team of 5 to scale. 2026 → You just need Accio and a Mac. @Accio_official connects to your Gmail/Shopify/Slack/Github etc. this app can read, write, and execute across your...

Over a century ago, this man launched his product — it failed. Over 90% were returned. A year later, people couldn’t wait to get their hands on it. Even the U.S. government commissioned it. Here’s how he turned a failed product launch into...