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Every Fashion Brand at the Forefront of Sustainable Style, From High-End Luxury to Viral Favorites
The article maps the growing landscape of sustainable fashion, showing how high‑end houses and fast‑fashion‑adjacent brands are adopting circular materials, water‑saving processes, and carbon‑reduction targets. It spotlights innovators such as Stella McCartney’s vegan leathers, Levi’s 90% greenhouse‑gas cut goal, and Allbirds’ low‑carbon footwear. Experts from Canopy and Reformation argue that imperfect, mindful consumption—secondhand, natural fibers, and brand‑level transparency—can shift the industry away from a take‑make‑waste model. The piece lists fifteen brands that exemplify these practices, from luxury to mass‑market labels.
Sydney Sweeney's New American Eagle Ad Addresses Last Year's 'Great Jeans' Controversy in the Most Sydney Sweeney Way
Sydney Sweeney returns as the face of American Eagle’s new denim‑shorts campaign, "Syd for Short," a cheeky follow‑up to the 2025 "Great Jeans" controversy. In the short video she delivers a playful line, "What brand am I wearing? Yeah, that...
Ciara Slips Into Sky-High Metallic Silver Mules to Host FIT’s Annual Gala in New York
Ciara hosted the Fashion Institute of Technology’s annual gala in New York, honoring Gap Inc. CEO Richard Dickson, while wearing Maison Ernest’s metallic silver Lux 85 mm mules. The shoes, crafted from mirror‑finish leather, retail for $625 and are available in...
An Exclusive Look at Tyrese Maxey’s Signature New Balance Sneaker
Tyrese Maxey, the Philadelphia 76ers guard who averaged a career‑high 28.3 points and earned his first All‑Star nod, is launching his first signature sneaker, the New Balance Maxey v1. The shoe, featuring FuelCell cushioning, a sculpted heel and a low‑slung dad‑shoe...
Caylee Cowan’s Bold Floral Dress at LA Fashion Awards Will Make You Look Twice
Actress Caylee Cowan turned heads at the 2026 Daily Front Row Fashion Awards in Beverly Hills with a bold pink slip dress covered in red roses. The spaghetti‑strap gown featured a daring neckline, minimal makeup and open hair, drawing a...
This Original Nike Air Max 95 Is Getting Its First Big Bubble Reissue Ever This Summer
Nike is re‑launching the iconic 1995 Air Max 95 Comet Red in a remastered “Big Bubble” version this summer. The update adds bulkier visible Air units and a less tapered toe box to echo the shoe’s original silhouette. The sneaker will debut on...
Authentic Brands Group Is Bringing Barneys Back
Authentic Brands Group, the owner of Juicy Couture, Brooks Brothers and Forever 21, plans to revive Barneys New York at its former Madison Avenue flagship. The move follows the 2019 $271 million purchase of Barneys’ intellectual property and a failed licensing partnership with...
20 Kentucky Derby Dresses We Have Our Eyes On This Year
The 2026 Kentucky Derby fashion roundup highlights a parade of vivid, eye‑catching dresses, from poppy‑red silhouettes to multi‑way convertible wraps. Designers emphasize bright hues, lace, fringe, and statement bows, catering to the event’s tradition of flamboyant style. Celebrity influence is...
Anthony Edwards Adidas Mules Are Dropping In 2026
Adidas has unveiled a first look at a new Anthony Edwards‑branded mule, featuring a baby‑blue hue and distinctive side ridges. The slip‑on is positioned as a recovery‑focused lifestyle shoe, complementing Edwards’ expanding off‑court sneaker line that includes a Superstar collection...
Fashion Editors’ Favorite Items for a Far-Flung Adventure Vibe
WSJ Magazine editors spotlight travel‑inspired fashion items that evoke a far‑flung adventure vibe, with a particular focus on Bottega Veneta’s new fragrance, Good Morning Midnight. The perfume blends wild strawberry and Thai oud and is presented in a striking Black Marquina...
Accessories Brand Helen Kaminski Gets Into the Apparel Business
Australian luxury accessories label Helen Kaminski has launched its first ready‑to‑wear collection, offering 26 coordinated pieces that blend travel‑ready functionality with seasonal prints. The line, priced between AU$165 and AU$600 (approximately US$110‑US$400), debuted exclusively on helenkaminski.com. Designed by head of design...
I Want to Take a Swim in Burberry
Burberry’s latest High Summer campaign swaps its iconic trench coats and scarves for a line of swimwear, featuring tiny bikinis, trunks and bucket hats in the brand’s signature check. The collection is fronted by actors Simone Ashley and Tom Blyth alongside models...
Vivienne Westwood Brings Back the Classic George Cox Brothel Creeper
Vivienne Westwood has partnered with British shoemaker George Cox to launch a limited‑edition, unisex footwear line celebrating the 75th anniversary of the iconic “brothel” creeper. The collection offers three updated silhouettes—derby, monk, and pointy‑monk—featuring thick crepe soles, snakeskin or two‑tone leather...
What Hailey Bieber, Becky G, and Katseye Wore This Week
Coachella’s desert stage turned into a runway as brands like Dior, Revolve and Caravana staged high‑profile activations. Hailey Bieber arrived in a vintage 1998 Dior slip dress for the Rhode pop‑up, while Becky G highlighted Caravana’s 15‑year anniversary with a relaxed...
Even Carhartt WIP Is Making Vintage Carhartt (EXCLUSIVE)
Carhartt’s workwear brand Carhartt WIP unveiled its Fall/Winter 2026 collection featuring garments intentionally distressed to mimic vintage Carhartt patina. The line includes a washed‑out black hoodie with faux label wear, paint splatters, and similarly aged denim, tote bags, and bucket...
How to Wear Long Shorts (Without Looking Frumpy)
The Wall Street Journal’s fashion team highlights long shorts as a newly polished, versatile wardrobe staple, especially when crafted from quality fabrics, pleated, and tailored to a precise knee length. By pairing them with cropped jackets, the article shows how...
The North Face’s New 2000s-Inspired Sneaker Is Getting Lots of Love on Social Media
The North Face introduced the Clyffe Ultra, a 2000s‑inspired sneaker that blends rugged outdoor performance with casual style. Built on the brand’s Clyffe line, it features premium suede, reflective mesh, and a Vibram XS Trek EVO outsole. The Desert Stone/TNF...
Christopher John Rogers’s Old Navy Collab Is All You Need This Spring
Old Navy has launched its second designer partnership, teaming with LVMH‑prize finalist Christopher John Rogers to reimagine classic American staples. The collection leans heavily on cotton fabrics, bold color‑blocking, and versatile silhouettes aimed at a wide range of body types. CEO Zac Posen...
First Look At The Nike Kobe 4 Protro “Lakers”
Nike’s Kobe 4 Protro "Lakers" edition joins the brand’s "Draft Day" pack, a tribute to every NBA team that passed on Kobe Bryant in the 1996 draft. Unlike the other colorways, which feature a white upper with a single accent,...
Trend Forecaster Mandy Lee's 2026 Met Gala Predictions
Trend forecaster Mandy Lee, now a TikTok star with 600,000 followers and IMG representation, outlines her 2026 Met Gala predictions on the Who What Wear podcast. She says the “Costume Art” theme will inspire diverse interpretations, with a spotlight on...
The Cartier Roadster Revival Is Keeping Our Y2K Fixation Alive
Cartier has revived its 2002 Roadster watch, re‑launching it for 2026 amid a broader Y2K resurgence. The new lineup offers steel, two‑tone, and 18K yellow gold versions with a slimmer bezel, ergonomic case, and a blue‑dial rubber‑strap option. By updating...
Founder’s Diary: Batch Ldn’s Julian Osborne
Julian Osborne and Sam Matanle launched Batch Ldn in 2021 as a men’s casual‑suiting label. Within three years the brand generated roughly £3 million (about $3.8 million) in revenue and secured a 2,000‑sq‑ft flagship on Covent Garden. Osborne’s diary entry details the...
Addison Rae’s Miss Claire Sullivan Gown Is Indeed a Micro Minidress
Addison Rae opened Coachella 2026 wearing a reimagined Miss Claire Sullivan creation that initially appeared as a voluminous couture gown but was revealed to be a micro minidress hidden beneath layers of smoky‑grey tulle. The look combined dramatic silhouette, black...
Selma Blair Designed Pajamas for Better Sleep—Do They Work?
Actress Selma Blair has partnered with sleepwear brand Mersey to launch a 14‑piece collection designed to enhance rest and self‑care. The line includes the reversible Molly Bedcoat, cotton and satin pajama sets, and other lounge pieces featuring luxe fabrics and...
Nike’s Iconic Air More Uptempo Is Returning With Original ’90s Details
Nike announced the 2026 re‑release of its iconic Air More Uptempo, preserving the original Black/Black/White colorway and full‑length visible Air cushioning. The sneaker, famously worn by Scottie Pippen in the 1996 NBA Finals and featured in pop‑culture moments, will drop on...
Indie Retailers Thriving Globally as Share of Orders Grows, JOOR Data Survey Shows
Independent fashion brands are increasingly turning to independent retailers, which have posted a 27% year‑on‑year order increase since 2020, while enterprise retailers fell 4% over the same period. Nearly half of brands now cite payment terms as a decisive factor...
Lacoste Serves Summer Pop-Up in Four Frasers Locations
Lacoste has launched a summer pop‑up experience in four Frasers department stores—Meadowhall, Belfast, Glasgow and Norwich—running through May 5. The temporary spaces recreate a tennis‑court atmosphere and showcase the brand’s SS26 collection alongside the newly released Elite Active trainer. Design elements...
New Farm Rio Film Campaign 'Marks a Broader Positioning' Of the Brand
Brazilian fashion retailer Farm Rio unveiled its SS26 film "As Cariocas," a cinematic campaign that goes beyond clothing to showcase Rio de Janeiro’s culture, music, and everyday rituals. Narrated by iconic samba voice Mart’nália and featuring local athletes and surfers,...
Burberry Heads to the Very-British Lido for Its High Summer Campaign
Burberry’s high‑summer campaign unfolds at a classic British lido, starring a roster of UK actors and models. Directed by Francis Plummer and shot by Ryan McGinley, the film captures poolside leisure while showcasing the new collection’s reinterpretation of the iconic Burberry Check...
He Reinvented the Hoodie. (Good Luck Getting One.)
British designer Jake Burt has turned the humble hoodie into a cult‑status item by selling exclusively from a single Saturday‑only shop in London and handling every transaction himself. His collections blend workwear heritage with high‑fashion twists, featuring bold prints like...
He Reinvented the Hoodie. (Good Luck Getting One.)
British designer Jake Burt has reimagined the hoodie with a high‑fashion twist, offering pieces that blend workwear aesthetics with avant‑garde details such as leopard‑print hoods. The garments are sold exclusively at his tiny Saturday‑only shop in London and through in‑person...
Forget Baggy Jeans—Polished Cargos Are the Nostalgic Trouser Trend Taking Over Right Now
Polished cargo trousers have emerged as this spring’s must‑have alternative to baggy denim, moving from runway utilitarian roots to refined streetwear. Designers are reimagining the classic oversized pockets with slimmer cuts, neutral tones and elevated fabrics, prompting retailers from high‑street...
Adriano Goldschmied, ‘Godfather’ of Modern Denim, Dies at 82
Italian entrepreneur Adriano Goldschmied, dubbed the "godfather of denim," died at 82 from cancer. Over his six‑decade career he pioneered modern denim techniques and built iconic brands that reshaped the global market. The denim industry now generates over $98 billion annually,...
Rosalía Is My Religion: Sacred Street Style From Lux Tour Barcelona
Spanish pop star Rosalía’s 2025 Lux World Tour in Barcelona showcased a dramatic shift from the leather‑heavy aesthetic of her Motomami era to a sacral street‑style inspired by religious iconography. The concert’s visual narrative featured white robes, crucifix accessories, and...
Not Jeans, Not Skirts—These "Dated" Shorts Are the Key to Elevating Your Trainers and Ballet Flats
Long Bermuda shorts have re‑emerged for spring 2026, shifting from 80s dad‑core to a sleek, calf‑grazing silhouette. Designers such as Hermès, Talia Byre and Johanna Parv showcased the longer, looser cuts on the runway, blending tailored tailoring with technical fabrics. The trend is...
Meet The Indian Designer Behind Some of Katseye’s Most Iconic Looks
Rohit Mane, a 27‑year‑old Indian‑born, London‑based designer, has become the creative force behind Katseye’s striking looks in the “Pinky Up” music video, as well as outfits worn by global stars such as SZA, Lara Raj and Raveena Aurora. After a...
Forget Japan, We Have Issey Miyake Store at Home (EXCLUSIVE)
Issey Miyake has opened its biggest store outside Japan in New York, moving from a shuttered Tribeca location to a 13,000‑square‑foot flagship in the historic New York Life Building on Madison Avenue. Designed by architecture studio Solid Objectives Idenburg Liu,...
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Jennifer Lawrence’s Ballet Sneakers Are a Must-Have for Spring 2026: This Is How I Wear Them 4 Ways
Fashion outlet InStyle highlights the surge of ballet‑style sneakers for Spring 2026, spotlighting Puma's $90 Speedcat Ballet Sneakers as the writer's daily go‑to. The piece lists comparable options ranging from $60 Lucky Step lace‑ups to $159 Vivaia satin sneakerinas, illustrating...
Alohas Branches Into Bags
Alohas has introduced the Hilma bag, a new accessory line featuring ten variations across maxi, midi and mini sizes. Priced between £245 and £395 (approximately $313‑$506), the bag emphasizes personalization with a transparent front pocket and metal charm rings. It...
Congolese Dandyism: Polished Shoes on Dusty Streets
La Sape, the Congolese dandy movement, transforms colonial‑era suits into a deliberate act of self‑assertion, using vivid colors, polished shoes and ritualized style to claim dignity on dusty streets. Founder Ben Moukacha Monama codifies the practice with ten rules and a prayer...
Uno De 50's Spring 2026 Collection Celebrates Spanish Architecture
Uno de 50 unveiled its Spring 2026 limited‑edition jewelry collection, inspired by Antoni Gaudí’s Modernisme architecture, at a private event inside Barcelona’s La Pedrera. Each of the ten designs—priced between $795 and $2,275—will be hand‑crafted in only 50 units, with a lock...
The Wedding Party – a Fashion Story in New Orleans
A fashion editorial titled “The wedding party – a fashion story in New Orleans” showcases a bridal entourage dressed in high‑end couture and luxury ready‑to‑wear. Outfits span Erdem, Dior, Saint Laurent, Valentino, Givenchy and emerging labels, with price tags ranging from...
This Jordan Mule Is a Minimalist’s Worst Nightmare
Jordan Brand has extended its iconic Air Jordan line into women’s footwear with the Air Jordan Mule SE, a loafer‑style mule launched in mid‑2025 and still generating buzz in 2026. The shoe blends glossy leather, perforated toe‑box detailing and metallic...
Zac Posen Fuels Excitement for Old Navy with Christopher John Rogers Collaboration
Gap Inc. is seeing a resurgence as Old Navy, led by CEO Richard Dickson and designer Zac Posen, posted full‑year net sales of $8.7 bn, a 3% increase year‑over‑year. The boost stems from refreshed inventory, streamlined store layouts and high‑profile designer...
British Heritage Brands Come Together for St. Tropez Summer Pop-Up
British heritage brands Smythson, Globe‑Trotter and Connolly, now owned by Oakley Capital, have opened a 7,745 sq ft pop‑up called “The Shop on the Corner” in St‑Tropez, running through 5 October 2026. The two‑floor venue pairs the British labels with Italian design houses Alessi...
Inside American Eagle’s Latest Bet on Sydney Sweeney for Its Summer Campaign
American Eagle has launched "Syd for Short," a summer campaign featuring actress Sydney Sweeney to promote denim shorts and new custom styles. The 15‑second spot, backed by social‑listening data, targets Gen Z’s craving for calm amid a noisy cultural climate. The partnership...
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I'm a Fashion Writer, and These 10 Statement Pieces Instantly Elevate Your Spring Wardrobe—From $19 at Amazon
Fashion writer Merrell Readman highlights ten spring‑season statement pieces available on Amazon for under $55, ranging from bright lime‑green button‑downs to polka‑dot midi skirts and retro sneakers. The curated list emphasizes vibrant colors, bold prints and travel‑friendly features such as...
Faherty’s Cofounder on Turning a Childhood Goal Into a Global Brand
Faherty, the surf‑inspired apparel label founded by twins Alex and Mike Faherty in 2013, has grown into a nine‑figure business in just over a decade. The family‑run operation now employs about 130 corporate staff and more than 600 retail workers,...
Vans' Supple Leather Skate-Loafer Is Part Punk, All Stud
Vans has introduced the Loafer 53, a leather slip‑on that merges its iconic skate‑culture aesthetic with business‑casual styling. The shoe features a smooth brown leather upper, alternating rustic studs and plum‑toned jewels, and retains the brand’s signature waffle outsole. Priced...
On the Orange Carpet at the 2026 WNBA Draft
The 2026 WNBA draft unfolded on an orange carpet at The Shed, where the league’s newest talent turned the event into a fashion showcase. Top‑pick Azzi Fudd arrived in a custom Coach sequined gown, while several draftees wore designs from...