Technology News and Headlines

Consumer Text-Based Purchases on the Rise

In 2025, 65% of consumers completed purchases through brand text messages, marking the first time text messaging outpaced email for promotional offers in Vibes’ nine‑year study. The report also found 81% of respondents view RCS messaging as superior to SMS, while 76% are far more likely to engage with brands that provide mobile‑wallet coupons, up from 60% the previous year. These trends signal a rapid shift away from traditional mobile apps toward messaging‑centric commerce. Brands that adopt RCS and mobile‑wallet solutions will be positioned to capture this emerging demand.