E188: How AI Is Used in Digital Marketing
In this episode, SEO Optimisers founder Brandon Leibowitz explains how AI is reshaping digital marketing, covering AI‑driven SEO, content creation, predictive analytics, and personalized campaigns. He highlights top tools such as SurferSEO, Ahrefs, Keywords Everywhere, ChatGPT, and Google Gemini, and offers practical tips for crafting effective prompts, automating ad copy and email workflows, and revamping low‑performing content. Leibowitz also warns about AI pitfalls like hallucinations and privacy risks, emphasizing the need to balance automation with genuine human connection. Listeners gain actionable strategies to boost rankings, improve conversion tracking, and maintain authenticity in AI‑powered marketing.
AI SEO, Claude Gets New Skills, and the UK’s Big AI Training Push
In this episode Paul and Martin cut through AI hype for marketers, emphasizing that generative search demands high‑quality, well‑structured content and strong distribution rather than chasing fleeting "AI SEO" tricks. They review Anthropic’s new Haiku 4.5 and Claude Skills, note Claude’s...
Why RL Won — Kyle Corbitt, OpenPipe (Acq. CoreWeave)
Kyle Corbitt, co‑founder and CEO of OpenPipe (recently acquired by CoreWeave), explains the industry’s shift from supervised fine‑tuning to reinforcement‑learning‑based agent training. He argues that 90% of AI projects stall not because of capability limits but due to reliability gaps,...
E187: Digital Guardians: Where AI Meets Cybersecurity
The episode explores the escalating battle between AI and cybercrime, highlighting how artificial intelligence serves as both a powerful defense tool and a new vulnerability. Guest Grant McCracken, founder of Dark Horse Security, explains how AI-driven detection, automated threat analysis,...
From SDRs to Smart Systems: Harrison Wade on the Future of AI-Driven Sales
In this episode, Harrison Wade, co‑founder of Succession Bio, discusses how AI can transform sales and marketing in the life‑sciences sector, emphasizing that AI is not a shortcut but a tool that requires deep context, human creativity, and a new...