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Tuesday recap
Unity senior vice president Chris Feo urges marketers to treat gaming like any other highâengagement media channel, arguing that outdated stereotypes limit ad spend despite comparable scale. He highlights Unityâs expansive platformâused by automakers, slotâmachine makers and moreâsupporting 160âŻmillion U.S. monthly active users who spend an average of 28 minutes daily. Recent investments have closed the targeting and measurement gap, giving brands firstâparty data, closedâloop attribution and AIâdriven commerce tools. With mobile gaming now accounting for roughly 54% of global inâapp purchase spending ($123âŻbillion), Unity sees a massive untapped advertising opportunity.
Former Nexon CEO Owen Mahoney claims AI can slash AAA game production costs by 90% and triple the market size. The video challenges that premise, arguing the industryâs real issue is player attention, not a lack of content. It questions...
Meta says advertisers have been misplacing their bets on finding a single âperfectâ creative, and instead should build a high-velocity, high-volume creative production mechanism. The company argues that creative performance is driven by continuous experimentation and diversityâtreating creative as a...
The video features an interview with the developers of Star Wars: Galactic Racer, emphasizing their decision to treat the title as a true AAA experience rather than a modest spinâoff. The team, though not the largest in the industry, leveraged extensive...
The Ryan Laley Games Podcast episode #15 tackles a perennial question: is PokĂ©mon still a good game? Host Ryan and coâhost Bill launch the conversation with personal anecdotes, then pivot to a broader assessment of the franchiseâs relevance in todayâs...
The video walks through adding a "Move To" command to AI units in Unreal EngineâŻ5, continuing a Pikminâstyle series that teaches developers how to command gathered allies. Key steps include creating a new function in the AI interface, using two line...
The official demo trailer for SpaceCraft introduces a corporateâdriven space sandbox where players clock in as pioneers at a company outpost, the first foothold in an uncharted galaxy. The narrative frames the experience as a job assignment, emphasizing the blend...
The Elite Dangerous trailer unveils the Kestrel Mk.âŻII, the first ship slated for 2026 and already available in ARX Early Access. This compact fighter challenges traditional heavy combat vessels with three large hardpoints and two new modules: the Mk.âŻII Plasma...
The video captures the opening twelve minutes of the sciâfi medical simulation game Malpraxis, beginning with a tutorialâstyle UI calibration. Players guide Dr. Edwards through a bizarre diagnostic on a pineapple, learning to manipulate the SpiderâHUD, activate scanners, and collect...
The video opens with a surprise announcement from Insomniac Games: Marvelâs Wolverine will launch exclusively on PlayStationâŻ5 on SeptemberâŻ15, 2024. The title, longârumored after a brief 2021 tease, finally received a concrete date, positioning it a week after another PS5...
Asus and ROGâs Cojima Special Edition ROG Flow Z13 is a highly stylized, limited-run take on the detachable gaming tablet, delivered with a bespoke foam carrying case, custom power supply and a real carbon-fiber chassis with gold accents and numerous...
Sega released a new trailer for Sonic Racing: CrossWorlds showcasing the PacâMan pack, a themed downloadable content (DLC) addâon. The pack features PacâManâstyle ghosts, tracks, and visual flair, and is available now on PlayStation 5, PlayStation 4, Xbox, Nintendo Switch,...
Styx: Blades of Greed returns to the Xbox Series X|S, PlayStationâŻ5 and PC with a core focus on pure stealth gameplay. The title delivers robust sneaking mechanics, expansive maps and a fresh set of magical tricks that broaden tactical options....
The video examines Riot Gamesâ recent decision to lay off roughly half of the staff working on its newly launched fighting title, 2X KO, highlighting the abrupt cut just weeks after the gameâs debut. It places this move within a...
A new behindâtheâscenes video for Out of Words showcases Art Director Mikkel Maltesen walking viewers through the creation of Prince, one of the gameâs protagonists. The short clip traces Princeâs evolution from early concept sketches to the final stopâmotion model....
At the D.I.C.E. Summit, a dedicated session honored the late Vince Zampella, coâfounder of Infinity Ward and Respawn Entertainment. Industry heavyweights including Geoff Keighley, Phil Spencer, Todd Howard and Laura Miele shared personal anecdotes and highlighted his creative vision. The...
AttritoM7 Productions released a teaser for Blackwood, an upcoming thirdâperson actionâadventure game. The trailer follows Anton, a DVDâstore clerk who becomes a trained assassin at night, juxtaposing everyday retail work with highâintensity combat. Visuals showcase fluid melee and gunplay, hinting...
Falconâs latest Game Ranks episode rolls out the March 2026 slate, highlighting ten titles that span remasters, sequels, and genre experiments. From the nostalgic revival of Legacy of Kain: Defiance to Pearl Abyssâs ambitious openâworld RPG Crimson Desert, the lineup...
Developer Bungie unveiled Marathon, a sciâfi firstâperson multiplayer extraction shooter, via its official Rook cinematic trailer. The trailer introduces the Rook class, a soloâoriented role that can disguise itself among UESC bots to gather loot and secure exfiltration. Marathon is...
Bethesda Softworks unveiled the Fallout 4: Anniversary Edition launch trailer for Nintendo SwitchâŻ2, confirming the classic RPG will debut on the new handheld. The edition bundles the original game with six major addâonsâincluding Automatron, Far Harbor, NukaâWorld, and Workshop expansionsâoffering...
The video is a teaser trailer for Blackwoodâs upcoming title âAn Ordinary Day,â offering a brief, improvised vignette that sets the mood for the gameâs world. The scene features characters exchanging offâbeat banter about everyday chores, such as managing a...
The video spotlights Red Magicâs ultraâpremium gaming hardware â the Astra tablet and the 11âŻPro GoldenâŻSaga phone â both wrapped in a massive 2,432âkarat white sapphire crystal and a goldâplated liquidâcooling system. The presenter walks through the origins of the...
The Game Business Show introduced Fuse Gamesâ upcoming Star Wars Galactic Racer, a highâprofile racing title that aims to revive the franchiseâs longâabsent podâracing experience. Founded three years ago by former Criterion leaders, the UK studio has grown to a...
The podcast dissects Supercellâs annual shareholder blog, where CEO Ilkka "Ilka" Paananen frames 2025 as a nearârecord year despite a 4% revenue dip, largely driven by a dramatic rebound in Clash Royale. The letter highlights doubled reâengaged players, a 500%...
The video reviews the Junk Food Swirl, a hybrid leverâless fight stick and gamepad released by Junk Food Arcades, positioning it as a single device that aims to replace both traditional arcade sticks and standard console controllers for fightingâgame enthusiasts. The...
The Game Ranks video titled â20 Forgotten RPGs That Nobody Remembersâ surveys an eclectic mix of longâform roleâplaying games that slipped under the radar, ranging from earlyâaccess experiments to cult classics that never left Japan. Falcon highlights how earlyâaccess tags, like...
The latest Forza Horizon 6 trailer, titled âDiscover Japan,â showcases the gameâs new openâworld setting, a detailed recreation of Japanâs varied landscapes. The footage highlights four distinct biomesâurban neon districts, coastal highways, rural cherryâblossom valleys, and mountainous passesâeach rendered with a...
The video explains how the MechaCon processor, hidden inside every PlayStationâŻ2, served as the consoleâs ultimate gatekeeperâverifying disc legitimacy, memoryâcard authenticity, and executable signatures. Two hardware generations existed: the early SPC970 chip with a fixed maskâROM firmware, and the later...
The interview tackles one of the toughest problems for modern game studios: how to turn playtesting into a fullâfledged marketing engine. Eden Chen of Firstlook explains the shift from traditional closed testing to a playerârelationship platform that spans preâpreâlaunch,...
The video reviews every major addition to Street FighterâŻ6 since its debut three years ago, highlighting new gameplay modes, UI enhancements, character roster expansions, and ongoing balance work that keep the title relevant in the fightingâgame market. Capcom introduced VâŻRival mode...
The official "Go Forth" trailer unveils Monster Hunter Stories 3: Twisted Reflection, positioning it as the next narrativeâdriven entry in Capcomâs turnâbased monsterâriding series. The video spotlights a new, colossal elder dragon â the Laosan Long â and frames it...
The video demonstrates a workaround for generating hit events in Unreal Engine's Niagara system, which by default does not support direct impact detection. The creator builds a Blueprint class for a water projectile, adds a sphere collision component, sets it to...
The video outlines ten openâworld titles that feel endless, ranging from spaceâcrafting to fantasy survival, and explains why each can keep players hooked long after the nominal conclusion. Across the list, the common thread is systems that reward continual expansionâterraforming in...
Capcomâs Monster Hunter Stories 3: Twisted Reflection adds a novel âHabitat Restorationâ system that turns the routine act of releasing captured monsters into a strategic loop. By returning monsties to their native regions, players actively shape the ecosystem, influencing the...
Blackthornprod released a new devlog outlining the next steps for its upcoming Steam title after a burst of nine miniâgames. The brothers evaluated each prototype, narrowing the slate to two candidates: a grim, pencilâstyled medicalâcure game and a relaxed, sunâsoaked...
The video explains the origins of Solid Snakeâs iconic sneaking suit as it appears in the game "Siege," tracing its lineage back to Metal Gear SolidâŻ2 where it became his default outfit. It highlights how the suitâs design evolved from...
The video walks through building a basic enemy AI in Unreal Engine that patrols to a designated area and attacks a towerâdefense tile. It starts by covering essential groundworkâadding a Nav Mesh Bounds Volume to cover the entire level, enabling...
Capcomâs upcoming Resident Evil Requiem, slated for 2026, marks the latest chapter in the longârunning franchise. A recent video chronicles the series from its 1996 survivalâhorror debut through key milestones such as Resident Evil 4âs action shift, the firstâperson reboot...
The video features Tom Hussein, Gamespot managing editor and selfâdeclared Metal Gear aficionado, dissecting the debut of Solid Snake as a playable operator in Ubisoftâs tactical shooter Rainbow Six Siege. The segment walks viewers through the trailer reveal, highlighting Snakeâs...
Classic Game Boy Advance titles Fire Red and Leaf Green will debut on Nintendo Switch on FebruaryâŻ27, aligning with PokĂ©mon Day. The releases are digitalâonly via the eShop and priced at $20 each, marking the first time these 2000âera games...
The video outlines a recent industry report on the game âLove in Deep Space,â a bold genre mashâup that blends 3D spaceâfaring sciâfi action with romanceâfocused storytelling aimed primarily at women and gay men. The report argues that such crossâgenre...
The video highlights a growing funding crisis in the videoâgame sector, especially across Europe, where private capital has poured into earlyâstage studios while traditional studioâcentric development models erode. It points to a paradox: despite a surge in private financing, the...
The inaugural episode of Deconstructor of Funds' User Acquisition Monthly tackled Metaâs tentative return to inâapp advertising, Redditâs AIâdriven Max campaign, and Liftoffâs upcoming IPO, setting the stage for a deep dive into shifting UA dynamics. Panelists highlighted that Metaâs recent...
The FebruaryâŻ2026 Black Voices in Gaming livestream served as a rallying point for Black creators in the videoâgame industry, featuring interviews, game trailers, and announcements from the BVIG platform. Coâfounder Justin Woodward traced BVIGâs origins to the 2020 protests, explaining...
The Media Indie Exchange and Digital Banditos hosted the February 2026 Indie Fan Fest livestream, presenting a rapid slate of indie game reveals and world-premiere trailers across genresâfrom the time-manipulating roguelike tactical RPG Xanwiz to an 80s/90s-style football manager, a...
The video explores whether artificial intelligence can give older or timeâconstrained gamers the kind of inâgame help they need without breaking immersion, focusing on dynamic voiceâover assistance that reacts to player queries. The speaker points out that even the most celebrated...
A late-February 2026 roundup highlights 20 recent AAA and indie games that are currently available at steep discounts, with many titles listed at 50% off or more. The video samples notable picksâSilent Hill F, Mafia: The Old Country, Resident Evil...
The episode previews a two-part interview with industry analyst Matthew Ball on the state of video gaming in 2026 and rounds up major industry developments: forecasts of continued U.S. market growth, Steam Deck OLED shortages tied to DRAM and storage...
Nintendo announced the Xenoblade Chronicles X: Definitive Edition â Nintendo Switch 2 Edition, now available on the eShop with a physical launch slated for April 16, 2026, exclusively for the Switch 2 console. The upgraded version runs at up to...
This Week in Games #371 covered a string of industry flashpoints: a creator backlash at Supercell after CEO Ilkka Paananenâs blog downplayed creatorsâ role in Clash Royaleâs 2025 resurgence, prompting calls for recognition and a temporary creator boycott. Hosts also...
